2011 - Future Ready - Abram
Upcoming SlideShare
Loading in...5

2011 - Future Ready - Abram



Presentation by Stephen Abram at the 2011 SLA Conference in Philadelphia, PA, June 13, 2011

Presentation by Stephen Abram at the 2011 SLA Conference in Philadelphia, PA, June 13, 2011



Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

2011 - Future Ready - Abram 2011 - Future Ready - Abram Presentation Transcript

  • Future Ready:
    Getting Out In Front of the Curve
    Stephen Abram, MLS
    SLA Annual Conference
    Government Information Division
    June 13, 2011
  • Change
    These slides are available at Stephen’s Lighthouse blog
  • We Only Get So Many Once-in-a-Lifetime Chances To Do Great Things
  • News Flash
    “The Internet and technology have now progressed to their infancy”
  • Change can happen very fast
  • Sensemaking
  • News Flash
    News Flash
    Tech Shift Happens
  • Seth Godin on Decisions (June 8, 2011)
    • Which of the four are getting in the way?
    • You don't know what to do
    • You don't know how to do it
    • You don't have the authority or the resources to do it
    • You're afraid
    • Once you figure out what's getting in the way, it's far easier to find the answer (or decide to work on a different problem).
    • Stuck is a state of mind, and it's curable.
  • 20th Century Strategies
    • Inventory and Collections
    • Buildings
    • Search
    • Reading is Fundamental
    • Patrons
    • Outreach
    • Circulation
    • Privacy
  • 21st Century Strategies
    • Content Access
    • Bricks and Clicks and Tricks
    • Communities of Knowledge and Practice
    • Research Impact
    • Relationships & Partnerships
    • Information Literacy Programs
    • Social Alignment
  • What Are Libraries Really For?
    • Learning
    • Discovery
    • Progress
    • Research (Applied and Theoretical)
    • Cultural & Knowledge Custody
    • Economic Impact
    • Community
  • Columbus, Cook, Magellan and Libraries: Searching for the corners of the earth, the edge of the oceans and discovering dragons ...
  • -
  • Cook’s Voyage
  • Columbus, Cabot, Cortes
  • Magellan
  • Questions for Libraries Today:
    Are our priorities right?
    Are learning, research, discovery changing materially and what is actually changing?
    Books. Meh.
    What is the role for librarians in the real future (that is not an extension of the past)?
  • What has changed?
    • End Users
    • Physical access and basic reading has already evolved to intellectual access with new competencies
    • Libraries at the heart of the campus? Nope.
    • Students are focused at the lesson and event (essay, test, exam) level
    • Researchers are connected beyond the host institution.
  • A Metaphor
  • Grocery Stores
  • Grocery Stores
  • Grocery Stores
  • Cookbooks, Chefs . . .
  • Cookbooks, Chefs . . .
  • Meals
  • The new bibliography and collection development
  • Chefs, counsellors, teachers, magicians
    Librarians play a vital role in building the critical connections between information , knowledge and learning.
  • Service Metaphor
    • Cafeterias
    • Take Out
    • Private Dining Rooms
    • Private Chefs
    • Variety
  • You have the tools.
  • Stop Making it so Hard!
  • Trans-Literacy: Move beyond reading & PC skills
    • News literacy
    • Technology literacy
    • Information literacy
    • Media literacy
    • Adaptive literacy
    • Research literacy
    • Academic literacy
    • Reputation, Etc.
    • Reading literacy
    • Numeracy
    • Critical literacy
    • Social literacy
    • Computer literacy
    • Web literacy
    • Content literacy
    • Written literacy
  • Steal
  • List of content farms and general spammy user generated content sites:
    • All Experts (allexperts.com)
    • Answers (answers.com)
    • Answer Bag (answerbag.com)
    • Articles Base (articlesbase.com)
    • Ask (ask.com)
    • Associated Content (associatedcontent.com)
    • BizRate (bizrate.com)
    • Buzle (buzzle.com)
    • Brothersoft (brothersoft.com)
    • Bytes (bytes.com)
    • ChaCha (chacha.com)
    • eFreedom (efreedom.com)
    • eHow (ehow.com)
    • Essortment (essortment.com)
    • Examiner (examiner.com)
    • Expert Village (expertvillage.com)
    • )
    • Experts Exchange (experts-exchange.com)
    • eZine Articles (ezinearticles.com)
    • Find Articles (findarticles.com)
    • FixYa (fixya.com Helium (helium.com)
    • Hub Pages (hubpages.com)
    • InfoBarrel (infobarrel.com)
    • Livestrong (livestrong.com)
    • Mahalo (mahalo.com)
    • Mail Archive (mail-archive.com)
    • Question Hub (questionhub.com)
    • Squidoo (squidoo.com)
    • Suite101 (suite101.com)
    • Twenga (twenga.com)
    • WiseGeek (wisegeek.com)
    • Wonder How To (wonderhowto.com)
    • Yahoo! Answers (answers.yahoo.com)
    • Xomba (xomba.com)
  • Emerging Tech that Drives Users to the Library
    • Content Farms, Mills (Demand Media, AOL, etc.)
    • Encyclopedia.com
    • HighBeam & Questia
    • WorldCat
    • AccessMyLibrary iPhone App for public, school and higher ed – iPhone, iPad, iTouch and Droid!
    • Geo-IP features and measures
    • Watch for more . . .
  • The nasty facts about Google & Bing and consumer search:
    SEO / SMO
    Content Farms
  • Have Users
  • YES (duh!)
  • My son: Zachary
  • Millennial & Post-Millennial Differences
    • Increase in IQ - 15-20 Points
    • Educational attainment up, a lot
    • Reading up, markedly
    • Brain & Developmental Changes
    • Eye Movement Changes
    • Massive Behavioural Changes
    • Major Decline in Crime Rates – down 65%
    • But still a 70% behavior overlap with Boomers (see my book chapter)
  • Young People Have Changed, but
    • Twitter & Facebook are dominated by the middle-aged
    • Gaming too. . . Mothers in their 30’s
    • Social networks fastest growing populations are seniors and is more international and less urban and less English dominated.
    • eBook reader usage is largely middle-aged.
    • Mobile data usage is growing beyond youth very quickly, workplace use is huge
  • 2010 Eduventures Research on Investments
    • 58% of instructors believe that technology in courses positively impacts student engagement.
    • 71% of instructors that rated student engagement levels as “high” as a result of using technology in courses.
    • 71% of students who are employed full-time and 77% of students who are employed part-time prefer more technology-based tools in the classroom.
    • 79% of instructors and 86 percent of students have seen the average level of engagement improve over the last year as they have increased their use of digital educational tools.
    • 87% of students believe online libraries and databases have had the most significant impact on their overall learning.
    • 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded lectures.
    • E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of students identify online portals.
    • 44% of instructors believe that online libraries and databases will have the greatest impact on student engagement.
    • 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having the potential to improve engagement and learning outcomes. (e-readers was 11%)
    • 49% of students believe that online libraries and databases will have the greatest impact on student engagement.
    • Students are more optimistic about the potential for technology.
  • We often believe a lot that isn’t true.
    What We Never Really Knew Before (US/Canada)
    • 27% of our users are under 18.
    • 59% are female.
    • 29% are college students.
    • 5% are professors and 6% are teachers.
    • On any given day, 35% of our users are there for the very first time!
    • Only 29% found the databases via the library website.
    • 59% found what they were looking for on their first search.
    • 72% trusted our content more than Google.
    • But, 81% still use Google.
  • 5 Things have Changed . . A LOT!
    Cardholders, Users, Members, Patrons, Clients, Customers, Learners, Students, Scholars, Researchers, Teachers, Professors
    Books & Media & Collections
    Learning & Research
    The History of Unintended Consequences & Unpredictability
  • “Strategy is a Choice. . .
    To be a victim and feel these changes are fated and blamestorm
    Create the future we need and take collective responsibility for the conversation and development of the future.”
    Find Reasons not Excuses.
  • As technology advances
  • Emboldened Librarians hold the key
  • So how must librarian and Infoprostrategies change?
  • Discovery & Ideas
  • Has academic research focus shifted entirely?
  • Has the future changed?Has our future changed?
  • COWS, etc.
  • The Future Discovered
    • Stem Cells
    • fMRI and The Brain
    • Cloning
    • Trucking and GPS
    • Wind and other energy
    • Nanotechnology
    • Robotics
    • Massive Book Digitization
    • Music
    • Translation
    • Streaming Media
    • Seed Bank
  • Books
  • We have a shallow understanding of the Codex – the book format(s)Transition from scrolls – illumination – codex – and beyond
  • What does all this mean?
    • The Article level universe
    • The Chapter and Paragraph Universe
    • Integrated with Visuals – graphics and charts
    • Integrated with ‘video’
    • Integrated with Sound and Speech
    • Integrated with social web
    • Integrated with interaction and not just interactivity
    • How would you enhance a book?
  • So how must library and educator strategies change?
  • Mobility
  • A 1965 iPhone
  • Broadband
    • You must clearly understand the latest US FCC Whitespace Broadband Decision – THIS IS TRANSFORMATIONAL and going global
    • Net neutrality, kill switches . . .
    • Local wired, mobile access ‘everywhere’ to the home and workplace on a personal basis
    • Geo-awareness: GIS, GPS, GEO-IP, etc.
    • Wireless as a business strategy (Starbucks)
    • Mobile dominates the largest generation
  • What changes with personal devices?
  • The Fanboys are failing us.
  • The Physical Act of Reading
  • Speaking of e-Books...
  • Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
  • GBS
  • Can we frame the e-book issue so that it can be addressed rationally?
  • Books
  • Fiction
  • Non-Fiction
  • E-Learning
  • What do we
    need to know?
    What are
    we going
    to do next?
  • StrategicAnalytics
  • What do we need to know?
    • How do library databases and virtual services compare with other web experiences?
    • Who are our core virtual users? Are there gaps?
    • Does learning happen? How about discovery?
    • What are user expectations for true satisfaction?
    • How does library search compare to consumer search like Google and retail or government?
    • How do people find and connect with library virtual services?
    • Are end users being successful in their POV?
    • Are they happy? Will they come back? Tell a friend?
  • Save the User!
  • What Would You Attempt If You Knew You Would Not Fail?
  • The power of libraries
  • A Third Path
  • Stephen Abram, MLS, FSLA
    VP strategic partnerships and markets
    Cengage Learning (Gale)
    Cel: 416-669-4855
    Stephen’s Lighthouse Blog
    Facebook: Stephen Abram
    LinkedIn / Plaxo: Stephen Abram
    Twitter: sabram
    SlideShare: StephenAbram1