Presentation 10 tips for leading communitiesStan GarfieldJuly 2011
1. Carefully choose the community topic• Make ‘em SMILE 1. Subject: A specialty to learn and/or collaborate about ubject: 2. Members: People interested in the subject embers: 3. Interaction: Meetings, calls, and discussions nteraction: 4. Leaders: People passionate about the subject who are dedicated to eaders: creating, building, and sustaining a community 5. Enthusiasm: Motivation to engage and spend time collaborating and/or nthusiasm: learning about the subject• Avoid redundancy o Narrowing either by geography or function should be discouraged o Local chapters can be created as subsets of larger communities o Suggest that overlapping communities with similar topics be combined, either directly or with one as a subset of the other• Avoid having too narrow a scope o Start with the broadest feasible topics, and narrow down as needed o Spin off narrower sub-topics only when a high volume of discussion or topics communication makes it necessary o Challenge those with a niche topic to prove that it warrants its own community2 Communities of Practice
2. Publicize1. Look for all existing distribution lists of people interested in your community’s topic – use these lists to invite people to join your community2. Look for related communities, calls, and sites you can use to promote your community – ask permission to do so, and then post, present, or send a brief invitation3. Ask well-connected people to forward your announcement memo to their distribution lists, social networks, and communities4. Write and submit articles to existing newsletters that reach your target audience5. Use social networking tools such as microblogging to inform possible members about your community6. Ask the leaders of relevant organizations to send a one-time message to all of their people7. Ensure that your community is included in the master community directory8. Request that links to your community site be added on all relevant web sites9. Offer an incentive to join, e.g., a member will be chosen at random or the 100th member will receive an iPad or equivalent gift10. Search personal profiles for people with relevant interests and/or expertise, and invite them to join3 Communities of Practice
3. Increase membership• Communities need a critical mass of members o You usually need at least 50 members o 100 is a better target o Only about 10% of the members will be active• Invite people to join who are part of existing networks o Existing teams that practice in the communitys specialty o Existing distribution lists of people interested in the topic o Use Social Network Analysis to identify people who may not be part of a formal community• Regularly suggest to those with questions or interest in your topic that they o Join your community o Use its tools• Attract members by word of mouth o Create communities for which potential members want to be included in discussions, meetings, and other interactions o Make it so they dont want to miss out on what is going on4 Communities of Practice
4. Post and reply• Lay the foundation o Enable posting and replying by email o Seed the discussion board with example posts o Recruit other key community members to also post and reply• Set clear expectations for the community threaded discussion board o Members should subscribe by RSS or email o If a member posts a question, make sure that it gets a response within 48 hours o If your community has a regular call, leverage the discussion board as a means of continuing the conversation, or providing resources covered on the call• Set a calendar reminder to post every week o Summary of a community event o Useful link – save these in a list and share one each week o Thought-provoking topic to stimulate discussion provoking• Redirect relevant discussions taking place in o If questions are asked via email that the entire community can benefit from, ask that the requestor post in the discussion board and reply there o Email exchanges o Distribution lists o Other collaboration channels such as microblogs5 Communities of Practice
5. Use blog, newsletter, wiki• Blog – chronological archive o Announcements o Newsletters o Recurring communications which lend themselves to lists and archives• Newsletter – one page, every month o Stay in communication with members o Remind about calls o Link to key information – reuse content already produced § Recent discussion board threads § Blog posts of interest § Recently-edited wiki pages• Wiki – collaborative editing o Meeting agenda o Position paper o Self-maintained list of resources6 Communities of Practice
6. Schedule and host events• Types o Regular conference calls o Occasional face-to-face meetings o Training sessions• Purpose o stay connected o share progress o reuse good ideas o collaborate on common needs• Activities o Share an idea, tip, trick, technique, proven practice, or insight o Request feedback on a presentation, document, web site, idea, program, or problem o Lead a discussion on any topic of interest o Provide an update on a project, program, initiative, or organization o Speaker (community member or invited guest)• Ideas o Themed-call, where multiple speakers discuss the same subject call, o Post agenda ahead of time using events calendar, agenda pages, uploaded presentations o Send reminder message o Prime the pump prior to the call by asking others to ask questions or share their thoughts7 Communities of Practice
7. Provide useful content• Review and refresh content on a regular basis• Communicate changes in the newsletter• Solicit content contributions from your membership o You don’t have to produce all of the content yourself o Let members know specifically what is needed o Recognize contributors publicly in the newsletter o Ask for content submissions to: § Newsletter § Blog § Wiki § Site § Discussion board8 Communities of Practice
8. Tell members how they should participate• Become a SPACE cowboy 1. Subscribe: Get email or RSS and regularly read a threaded ubscribe: discussion board 2. Post: Start a new thread or reply in a threaded discussion board ost: 3. Attend: Participate in community events ttend: 4. Contribute: Submit content to the community newsletter, blog, ontribute: wiki, or site 5. Engage: Ask a question, make a comment, or give a ngage: presentation9 Communities of Practice
9. Set goals and measure progress• Go Green! 1. At least one discussion board post, reply, and new thread per week 2. At least one newsletter or blog post per month 3. At least one conference call, webinar, or face face-to-face meeting per quarter 4. At least 50 members and increasing over time 5. At least 10 members participating in each event10 Communities of Practice
10. Solicit, find, and publicize success stories• Solicit from community members• Mine discussion threads• Publicize in the blog and newsletter 1. Testimonials by community members on the value of participation 2. Stories about the usefulness of the community 3. Posts thanking other members for their help11 Communities of Practice
As used in this presentation, ‘Deloitte’ means Deloitte Touche Tohmatsu and its member firms.Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, and its network of member firms, each of which is a legally separate andindependent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu and its memberfirms.This publication is for internal distribution and use only among personnel of Deloitte Touche Tohmatsu, its member firms, and its and their affiliates.Deloitte Touche Tohmatsu, its member firms, and its and their affiliates shall not be responsible for any loss whatsoever sus sustained by any person whorelies on this publication.
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