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Executive perspective(3m)
 

Executive perspective(3m)

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    Executive perspective(3m) Executive perspective(3m) Presentation Transcript

    • Social Business SymposiumThe Executive PerspectiveIan HardgroveJuly 22, 2011© 3M 2011. All Rights Reserved.
    • Social Business SymposiumAgenda What it’s really all about Change Irresistible collaboration Pull or perish? Pitfalls and perils To Tweet or not to Tweet? Questions© 3M 2011. All Rights Reserved.
    • Social Business Symposium© 3M 2011. All Rights Reserved.
    • Social Business SymposiumWhat’s it all about? Facebook – friends and family LinkedIn – a new job or electronic Rolodex® Twitter – information…It’s about Change© 3M 2011. All Rights Reserved.
    • Social Business SymposiumAbout change….“Many of us, especially those who have achieved success, tend to believe the approaches we used in the past will continue to work in the future We hold future. onto assumptions about the path to success that we developed along the way…often without bothering to make them explicit or testing to see if they still hold true”© 3M 2011. All Rights Reserved.
    • Social Business SymposiumWhy should I change my formula for success?“The world is transforming around you. The truth is, things you did to get there will no longer work to keep you there. Some of the changes are highly visible while others are occurring in the deep background, barely discernible unless you know where to look. Factors that seemed marginal just fifteen years ago have accelerated with impressive speed as the digital infrastructure came to penetrate our d il lives” t t daily li ”© 3M 2011. All Rights Reserved.
    • Social Business SymposiumChange “In fact things are radically different from the way they used to be. We no llonger live in th li i the industrial economy of the 1950 s or even that 1950’s of the 1970’s. And the techniques we used to q master those worlds are no longer effective”© 3M 2011. All Rights Reserved.
    • Social Business SymposiumSome evidence…. Change has been substantial The pace is extremely rapid Future change may be unimaginable© 3M 2011. All Rights Reserved.
    • Social Business Symposium Will© 3M 2011. All Rights Reserved.
    • Social Business SymposiumIt’s a small world after all…but Smart is now too big?© 3M 2011. All Rights Reserved.
    • Social Business SymposiumYes - It’s a smaller world after all….© 3M 2011. All Rights Reserved.
    • Social Business SymposiumShare-a-ride instead?© 3M 2011. All Rights Reserved.
    • Social Business SymposiumThe trade show is dead…long live the tradeshow?© 3M 2011. All Rights Reserved.
    • Social Business SymposiumAmazon bigger than Wal-Mart? On track for $100M… Market Cap $186B Market Cap $77B© 3M 2011. All Rights Reserved.
    • Social Business SymposiumStock Price Changes in the Last 10 Years Apple: +3,930% Amazon: +2,120% CNOOC Ltd.: +1,140% Green Mountain Coffee: +2,840% HMS Holdings: +4,670% g , Imax Corp.: +3,390% Intuitive Surgical: +1,830% g , % F5 Networks: +1,170% Priceline: +1,530% 1,530%© 3M 2011. All Rights Reserved.
    • Social Business SymposiumChange“We need to know what we must do to adapt to the changes, not just to survive but thrive. We need to make sense of how the world is changing around us, getting our bearings, before we can begin the journey and make progress”© 3M 2011. All Rights Reserved.
    • Social Business Symposium45 Core Technology Platforms Ab Bi Pm Sm Abrasives Biotech Polymer Specialty Melt Materials Processing Ac A Ce C Em E Nt Po P Su S Acoustics Ceramics Electronic Nano- Porous Surface Materials technology Materials & Modification Membranes Ad Dd Fc Mi Nw Pp p Tt Adhesives Drug Flexible Microbial Nonwoven Precision Track and Delivery Converting Detection & Materials Processing Trace & Packaging Control Am Di Fe Fs Is Me Mo Op Pr Process Vp Advanced Display Flexible Filtration, Integrated Metal Matrix Molding Opto- Vapor Materials Electronics Separation, Systems & Composites electronics Design & g Processing Purification Design Control An Do Fi Im Lm Mf Mr Pd Rp We Analytical Dental & Films Imaging Light Mechanical Micro- Particle & Radiation Accelerated Orthodontic Mgmt Fasteners replication Dispersion Processing Weathering Materials Processing As Ec Fl In Md Pe Se Wo Application Energy Fluoro- Inspection & Medical Predictive Sensors Wound Software Components materials Measure- Data Mgmt Engineering Mgmt ment & Modeling Successful new product growth builds on uncommon connections© 3M 2011. All Rights Reserved.
    • Social Business Symposium45 Core Technology Platforms…plus some new ones? Ab Bi Pm Sm Abrasives Biotech Polymer Specialty Melt Materials Processing Ac A Ce C Em E Nt Po P Su S Acoustics Ceramics Electronic Nano- Porous Surface Materials technology Materials & Modification Membranes Ad Dd Fc Mi Nw Pp p Tt Adhesives Drug Flexible Microbial Nonwoven Precision Track and Delivery Converting Detection & Materials Processing Trace & Packaging Control Am Di Fe Fs Is Me Mo Op Pr Process Vp Advanced Display Flexible Filtration, Integrated Metal Matrix Molding Opto- Vapor Materials Electronics Separation, Systems & Composites electronics Design & g Processing Purification Design Control An Do Fi Im Lm Mf Mr Pd Rp We Analytical Dental & Films Imaging Light Mechanical Micro- Particle & Radiation Accelerated Orthodontic Mgmt Fasteners replication Dispersion Processing Weathering Materials Processing As Ec Fl In Md Pe Se Wo Application Energy Fluoro- Inspection & Medical Predictive Sensors Wound Software Components materials Measure- Data Mgmt Engineering Mgmt ment & Modeling Successful new product growth builds on uncommon connections© 3M 2011. All Rights Reserved.
    • Social Business Symposium The future of interactive marketing at 3M…. Innovation is a team sport True innovation is rarely achieved by an individual, it’s mostly a small team Flash Mobs Fl h M b Collaborative innovation – random acts of collaboration between previously unknown people Future innovation will be like that Scary….what about the IP….what about control…what about control…. The future will see lessening controls and the reduced power of push and iincreased power of pull h d d f ll© 3M 2011. All Rights Reserved.
    • Social Business SymposiumBe pulled or perish? New collaboration with end-user Customers, non aligned industry members and even competitors will d tit ill be the norm….are we ready for it? IT systems Organizational understanding and acceptance© 3M 2011. All Rights Reserved.
    • Social Business SymposiumSymbol of unpaid collaboration… 10 years old Jan 15, 2011 17m articles in 270 languages The promise and perils of crowd-sourcing content© 3M 2011. All Rights Reserved.
    • Social Business SymposiumThe 3M Opportunity An Ecosystem of Ideas World Class Trusted Innovation Partnership Collaborative Unparalleled Culture Quality Curious Problem Creative Passion Solvers Uncommon Connections© 3M 2011. All Rights Reserved.
    • Social Business SymposiumWhat will we do differently to succeed? “Small teams of top talent will outperform better-funded big ones ones” Steve Jobs Co-founder of Apple and pp Founder of Pixar© 3M 2011. All Rights Reserved.
    • Social Business Symposium Design rendering – landscaping 220 entrance 3m 220 outside view sam chermayeff to: Thomas Heim/US-Corp01/3M/US Heim/US Corp01/3M/US J. 06/17/2011 01:34 PM Cc: sam chermayeff h ff Show Details© 3M 2011. All Rights Reserved.
    • Social Business SymposiumDesign rendering – Global headquarters – 220 visitor lobby g g q y © 3M 2011. All Rights Reserved.
    • Social Business SymposiumDesign rendering - Great hall/conference area -1st floor 220 g g © 3M 2011. All Rights Reserved.
    • Social Business SymposiumDesign rendering – Employee entrance – 224 lobby © 3M 2011. All Rights Reserved.
    • Social Business SymposiumDesign rendering – Community plaza “daytime view” © 3M 2011. All Rights Reserved.
    • Social Business SymposiumDesign rendering – Community plaza “nighttime view” © 3M 2011. All Rights Reserved.
    • Social Business SymposiumWebsite or Wiki Blog?© 3M 2011. All Rights Reserved.
    • Social Business Symposium Pitfalls and Perils…. Most Visible Most Reputable Companies Most Reputable Companies 3M Ranks 3rd 3M Ranks 4th 3M Ranks 4thMost Admired Companies Top Public Companies Most Innovative C M I i Companies i 3M Ranks 15th 3M Ranks 7th 3M Ranks 3rd 7 time ENERGY STAR® Sustained Among Best Companies Excellence Award Winner for Leadership f L d hi© 3M 2011. All Rights Reserved.
    • Social Business SymposiumCommon Legal Issues – Traps for the Unwary Copyright Infringement Privacy Tort Cl i Pi T t Claims False Advertising Defamation ea a o Disclosure of Material Connections Confidential Information Trademark Infringement Product Liability You are What You Post© 3M 2011. All Rights Reserved.
    • Social Business SymposiumPrivacy Policies…. I see a world of pain coming out of these privacy policies. Advice to consumers: There is no privacy on the consumer web; assume everything you post is either public today t d or will b t ill be tomorrow. E j th web, b t b smart Enjoy the b but be t when posting private information. Advice t CIO Ad i to CIOs and enterprise decision makers: A d t i d i i k As always, life is more complicated for the enterprise. Although Google Plus may become the default public social network network, it’s absolutely not a private repository for corporate intellectual property. Remind employees that Google Plus is p p y p y g a general-purpose communication tool to be used only when privacy and security don’t matter.© 3M 2011. All Rights Reserved.
    • Social Business SymposiumDid I mention bandwidth? From Google+ to Lync to Facebook, application developers are rushing to embed video into the social , collaborative experience experience. Employees exposed to those applications will come to expect the same in the Most corporate networks today simply are not equipped to deliver enterprise- g grade video.© 3M 2011. All Rights Reserved.
    • Social Business SymposiumSocial media in IndonesiaEat, pray, tweet WHAT does the most populous Muslim nation do in its spare time? Increasingly it swaps Increasingly, gossip online. Indonesia is now the world’s second-largest market for Facebook and the third largest Twitter third-largest for Twitter, according to several web research firms. For industry insiders, however, the most exciting statistic is not how many Indonesians use social media, but how y , many still don’t. Of 230m or so Indonesians, fewer than 20% are connected to the internet. Foreign firms see untapped p g pp potential. Facebook doesn’t even have an office in Indonesia, yet it has grown like crazy, to 30m users. Source: Jan 6th 2011 | JAKARTA | Economist Print Edition© 3M 2011. All Rights Reserved.
    • Social Business Symposium©3M © 3M 2011. All Rights Reserved.2011
    • Social Business Symposium© 3M 2011. All Rights Reserved.
    • Social Business SymposiumIrresistible Opportunity? “Spectators neve win - Spectato s never Playing in the game is the first fi step towardsd winning winning” Lawrie Lawrence Australian Olympic Swimming Coach 1994© 3M 2011. All Rights Reserved.
    • Social Business SymposiumTo Tweet or Not to Tweet…That is the question© 3M 2011. All Rights Reserved.
    • Social Business Symposium3M Connections…Lotus© 3M 2011. All Rights Reserved.
    • Social Business SymposiumYammer© 3M 2011. All Rights Reserved.
    • Social Business Symposium© 3M 2011. All Rights Reserved.
    • Social Business Symposium© 3M 2011. All Rights Reserved.
    • Social Business Symposium© 3M 2011. All Rights Reserved.
    • Social Business Symposium© 3M 2011. All Rights Reserved.
    • Social Business SymposiumGoogle+1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services. By submitting, posting or displaying the content you give Google a perpetual irrevocable, worldwide, perpetual, irrevocable worldwide royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services. This license is for the sole purpose of enabling Google to display, distribute and promote the Services and may be revoked for certain Services as defined in the Additionall T t i S i d fi d i th Additi Terms of th f those Services.© 3M 2011. All Rights Reserved.
    • Social Business SymposiumDifferences between Western and Asian Culture :-) (Happy) ^-^ or ^.^ :-( (Sad) ;_; or T.T :o :-o (Surprised) ( ) (*_*)© 3M 2011. All Rights Reserved.
    • Social Business SymposiumLooking ahead… When we understand our Customer better we will understand what we need to focus on from a marketing perspective. Customer behavior needs to be understood at the country and market level.... nearly impossible to do well from the “Center” "Marketing“ is always in a transition The transition is accelerating with eMarketing I believe social media will be a quintessential part of our lives….both business and personal Do we want to embrace it? Can we afford not to?© 3M 2011. All Rights Reserved.
    • Social Business SymposiumQuestions© 3M 2011. All Rights Reserved.