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Preliminary Research & Market AnalysisProgram Initiation DocumentMay 2011
Table of ContentsI.     ContextII.    Our VisionIII.   Work to DateIV.    Scope and Objectives of this ProgramV.     Progr...
I. ContextOur StartA number of expert advisors f       b     f         d     from a range of private-, public- and civil-s...
II. Our VisionOur GoalTo utilize business methods and tools to alleviate poverty and improve livelihoods                  ...
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
May 2011   soquent market research program
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May 2011 soquent market research program

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Transcript of "May 2011 soquent market research program"

  1. 1. Preliminary Research & Market AnalysisProgram Initiation DocumentMay 2011
  2. 2. Table of ContentsI. ContextII. Our VisionIII. Work to DateIV. Scope and Objectives of this ProgramV. Program StructureVI. Delivery ApproachVII.VII Detailed Work Plan D il d W k PlVIII. Proposed GovernanceIX. Investment CaseX. Stakeholder Engagement PlanAppendices: • Detailed Delivery Approach • Detailed Budget • Risks Log • Issues and Actions Log • Curricula Vitae
  3. 3. I. ContextOur StartA number of expert advisors f b f d from a range of private-, public- and civil-sector organizations h f bl d l have graciously and generously d l d l donated their time d hand experience to inform our work to date. It is through their input that we have moved from a number of ideas to a coordinated programwith which to demonstrate that it is possible to reliably project the social outcomes associated with a given venture, and thus contribute tothe industry’s creation of a predictable, universally accepted SROI (social return on investment) metric. We have chosen to test thishypothesis by narrowing our scope to: a specific social goal – poverty alleviation, in a specific geography – Sub-Saharan Africa, utilizing aspecific investment class – early stage investments. We have chosen poverty alleviation in Sub-Saharan Africa and due to the life and deathseverity of the issue, and we have chosen early stage business activity due to it’s demonstrable capacity for making a lasting impact.Background DocumentsThis project initiation document, builds upon earlier work in developmental entrepreneurship: 1) A conceptual design of a ventureaccelerator and joint equity investment fund; 2) Academic research covering the forecasting of early stage investments’ social outcomes; 3) Atoolkit for developingt lkit f d l i country entrepreneurs t id tif and screen opportunities f th t t to identify d t iti for those th t are commercially competitive and socially that i ll titi d i llbeneficial; 4) Secondary research on the opportunity for launching a new venture accelerator and fund in Africa; and 5) A summarization ofthe Soquent work and our direction. (See section III.)Our Opportunity to Make a DifferenceThis earlier work has demonstrated that we are sitting at the conflux of three trends which together present a unique opportunity to make alasting impact in the alleviation of African poverty. First, there is a large wave of economic growth in Africa – across industry sectors, acrossinvestment classes, and which is especially pronounced in certain countries. Second, developmental entrepreneurship has come of age, andis now generally recognized as a vehicle by which we (riding the aforementioned wave) will impact poverty. Third, impact investing is growingas an accepted investment alternative, and increasingly presents an opportunity to fuel these poverty-alleviating, early-stage enterprises.Purpose of This DocumentHaving completed a range of secondary research activities and analyses, we are now positioned to undertake required on-site, primaryresearch. This document describes, in detail, our next step – a program of research and planning to enable a subsequent feasibility study. Wehave gratefully received many expressions of interest and kind words of encouragement . We’d like to thank you for your continued support. p. 1
  4. 4. II. Our VisionOur GoalTo utilize business methods and tools to alleviate poverty and improve livelihoods livelihoods.Our VisionWe will be known through the success of our clients – a network of community-based businesses which we help achieve socially beneficial outcomes. Our Local Accelerators • Select socially beneficial and commercially competitive clients • Foster relationship networks • Provide strategic advice and enable capital investment • Provide back office support ff capabilities From the Center • Engage communities on the benefits • Generate leading insight of supporting small business • Open avenues of investment capital • Build support mechanisms • Ad Advocate f public policy changes t for bli li h Our Clients • Through their commercial success, they drive social change – alleviating poverty poverty, improving health and education standards, and benefiting the environment. p. 2
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