Mark Vanderbeeken                                                                           Experientia                   ...
Mark Vanderbeeken                                           Strategic communicationsSenior partner in charge of visioning,...
What is Experientia?An international experience design consultancy,     Our visionhelping companies and organisations to i...
People-centred design       A design philosophy and a process in       which the needs, wants and limitations       of peo...
Experience design       The approach of designing products,        Sources                                                ...
Putting people first                              desirable                              CULTURE             feasible     ...
Communicating innovation                                            desirable                                            C...
A diagramme                                                                 People                                        ...
Playful learning       The experience is the goal:             Applications                                               ...
Playful learning: researchExperientia | December 2006   Digitaal Erfgoedconferentie
Playful learning: business innovationExperientia | December 2006             Digitaal Erfgoedconferentie
Playful learning: serious gamesExperientia | December 2006       Digitaal Erfgoedconferentie
PeaceMakerExperientia | December 2006   Digitaal Erfgoedconferentie
Food Force (UN WFP)Experientia | December 2006   Digitaal Erfgoedconferentie
A Force More PowerfulExperientia | December 2006   Digitaal Erfgoedconferentie
Darfur is DyingExperientia | December 2006   Digitaal Erfgoedconferentie
September 12Experientia | December 2006   Digitaal Erfgoedconferentie
MadridExperientia | December 2006   Digitaal Erfgoedconferentie
Interactive media in digital heritage       Nobody likes to be just a passive       consumer                  Museums beco...
Interactive media in digital heritageFrom learning…Experientia | December 2006             Digitaal Erfgoedconferentie
PlayWorks (Children’s Museum of Manhattan)       Play as an opportunity for early learning       Targeting low-income fami...
Interactive Table (Churchill Museum, London)       Overlaying the curators’ official take       with the visitors’ own ide...
Interactive media in digital heritage…to new levels of experience…Experientia | December 2006             Digitaal Erfgoed...
Interactive drawing kiosk(Flaxman and Blake exhibition, Tate Britain, London)       Feel for yourself       Get close to t...
Gesture-based interface to reveal a painting’s layers(John Constable exhibition, Tate Britain, London)Experientia | Decemb...
Interactive media in digital heritage…to the socialand unpredictable...Experientia | December 2006             Digitaal Er...
Pope John Paul II Cultural Center       Visitors are asked to create testimonials       of their own experience of faith. ...
StoryCorps(an oral history of average Americans’ amazing stories)       “We were designing       the interview experience”...
Interactive media in digital heritage…to the sacred.Experientia | December 2006             Digitaal Erfgoedconferentie
The Crossing Project       Installations/interfaces to       experience and access the       multi-layered spaces of      ...
The Crossing Projectis the work of Ranjit Makkuni’sSacred World Foundation.       Creating new paradigms for modern comput...
The Ethernal Gandhi Multimedia Museum       Information technology visions       inspired by Gandhian thought,       or th...
www.experientia.com/playfulExperientia | December 2006   Digitaal Erfgoedconferentie
Experientia s.r.l.Via Cesare Battisti 1510123 Torino - ItalyT +39 011 812 9687F +39 011 1971 6209info@experientia.comwww.e...
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DE Conferentie 2006 Mark Vanderbeeken

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DE Conferentie 2006 Mark Vanderbeeken

  1. 1. Mark Vanderbeeken Experientia Playful media interactions … Een presentatie voor Digitaal Erfgoedconferentie 2006Experientia | December 2006 Digitaal Erfgoedconferentie
  2. 2. Mark Vanderbeeken Strategic communicationsSenior partner in charge of visioning, identity Work experienceand strategic communications at Experientia IEDC-Bled School of ManagementMark Vanderbeeken is a specialist in visioning, identity Michelangelo Pistolettodevelopment and strategic communications Foundationand worked in Italy, Denmark, the USA and Belgium. Wetlands InternationalHe was communications manager of the Interaction Design Interaction Design Institute IvreaInstitute Ivrea (Ivrea, Italy), European communications WWF, World Widecoordinator for the World Wide Fund for Nature (or WWF, Fund for NatureCopenhagen, Denmark), marketing director of Gwathmey Siegel Gwathmey Siegel && Associates Architects (New York, USA) and chief press officer Associates Architectsof Antwerp 93, Cultural Capital of Europe (Antwerp, Belgium). Antwerp 93, Cultural Capital of EuropeHe is the author of Experientia’s successful experience designblog Putting People First.Experientia | May 2006 © 2006 Experientia
  3. 3. What is Experientia?An international experience design consultancy, Our visionhelping companies and organisations to innovate People and their experiencestheir products, services and processes by putting are at the heart of our innovation approachpeople first. Our servicesExperientia is based in Turin, Italy, and is a Conduct researchmember of the Finsa Group. Develop strategies Create solutions Design prototypes Test resultsExperientia | December 2006 Digitaal Erfgoedconferentie
  4. 4. People-centred design A design philosophy and a process in which the needs, wants and limitations of people are given extensive attention at each stage of the design process of a product, service or environment.Experientia | December 2006 Digitaal Erfgoedconferentie
  5. 5. Experience design The approach of designing products, Sources Cognitive and perceptual processes, services, events, and psychology environments as the design of a human Cognitive science Usability experience that takes into consideration Environmental design peoples needs, desires, beliefs, Product design Information design and knowledge, skills, experiences, and information architecture Interaction design perceptions. Service design Ethnography Brand management Storytelling HeuristicsExperientia | December 2006 Digitaal Erfgoedconferentie
  6. 6. Putting people first desirable CULTURE feasible TECHNOLOGY sustainable BUSINESSExperientia | December 2006 Digitaal Erfgoedconferentie
  7. 7. Communicating innovation desirable CULTURE Experience Brand feasible TECHNOLOGY Products & sustainable services BUSINESSExperientia | December 2006 Digitaal Erfgoedconferentie
  8. 8. A diagramme People Understand In-depth understanding of user needs through observation and analysis User profiles Context Ideas Foresight Design Research and scenarios User-centred on future developments design concepts and strategies Scenarios Design specification Experience Touchpoints Test Prototypes Comprehensive usability analysis Strong user experiences Implementation support Iterative prototypesExperientia | December 2006 Digitaal Erfgoedconferentie
  9. 9. Playful learning The experience is the goal: Applications Research institutions learning is fun and fun is learning Colleges and universities Self-explaining and self-learning Business innovation International policy organisations (serious The learning becomes engaged learning games) Museums and cultural spacesExperientia | December 2006 Digitaal Erfgoedconferentie
  10. 10. Playful learning: researchExperientia | December 2006 Digitaal Erfgoedconferentie
  11. 11. Playful learning: business innovationExperientia | December 2006 Digitaal Erfgoedconferentie
  12. 12. Playful learning: serious gamesExperientia | December 2006 Digitaal Erfgoedconferentie
  13. 13. PeaceMakerExperientia | December 2006 Digitaal Erfgoedconferentie
  14. 14. Food Force (UN WFP)Experientia | December 2006 Digitaal Erfgoedconferentie
  15. 15. A Force More PowerfulExperientia | December 2006 Digitaal Erfgoedconferentie
  16. 16. Darfur is DyingExperientia | December 2006 Digitaal Erfgoedconferentie
  17. 17. September 12Experientia | December 2006 Digitaal Erfgoedconferentie
  18. 18. MadridExperientia | December 2006 Digitaal Erfgoedconferentie
  19. 19. Interactive media in digital heritage Nobody likes to be just a passive consumer Museums become part of a two-way dialogue Mobile devices are ubiquitous Museums can use them as tools to create community involvement The audience takes over Museums respond by adding their visitor’s own take on an exhibitExperientia | December 2006 Digitaal Erfgoedconferentie
  20. 20. Interactive media in digital heritageFrom learning…Experientia | December 2006 Digitaal Erfgoedconferentie
  21. 21. PlayWorks (Children’s Museum of Manhattan) Play as an opportunity for early learning Targeting low-income familiesExperientia | December 2006 Digitaal Erfgoedconferentie
  22. 22. Interactive Table (Churchill Museum, London) Overlaying the curators’ official take with the visitors’ own ideas Didactic enrichmentExperientia | December 2006 Digitaal Erfgoedconferentie
  23. 23. Interactive media in digital heritage…to new levels of experience…Experientia | December 2006 Digitaal Erfgoedconferentie
  24. 24. Interactive drawing kiosk(Flaxman and Blake exhibition, Tate Britain, London) Feel for yourself Get close to the work Experience art on new levelsExperientia | December 2006 Digitaal Erfgoedconferentie
  25. 25. Gesture-based interface to reveal a painting’s layers(John Constable exhibition, Tate Britain, London)Experientia | December 2006 Digitaal Erfgoedconferentie
  26. 26. Interactive media in digital heritage…to the socialand unpredictable...Experientia | December 2006 Digitaal Erfgoedconferentie
  27. 27. Pope John Paul II Cultural Center Visitors are asked to create testimonials of their own experience of faith. People can draw, make a video, type a story, or record audio. What is contributed is relevant to the exhibition: the center feels like a tapestry of individual faith rather than a didactic explanation of the pope’s lifeExperientia | December 2006 Digitaal Erfgoedconferentie
  28. 28. StoryCorps(an oral history of average Americans’ amazing stories) “We were designing the interview experience”Experientia | December 2006 Digitaal Erfgoedconferentie
  29. 29. Interactive media in digital heritage…to the sacred.Experientia | December 2006 Digitaal Erfgoedconferentie
  30. 30. The Crossing Project Installations/interfaces to experience and access the multi-layered spaces of Banares and Kashi Building bridges between technology and traditional and spiritual culturesExperientia | December 2006 Digitaal Erfgoedconferentie
  31. 31. The Crossing Projectis the work of Ranjit Makkuni’sSacred World Foundation. Creating new paradigms for modern computing How can aesthetics from developing nations shape the design tools in the developed worlds? Building bridges between tools and the body Integrating the hand, the sense of touch, texture, gesture and craft in technological interface design Preservation of cultural resources Allowing modern society to access sacred traditionsExperientia | December 2006 Digitaal Erfgoedconferentie
  32. 32. The Ethernal Gandhi Multimedia Museum Information technology visions inspired by Gandhian thought, or the creation of meaning in a globalised world A rich panorama of tactile interfaces derived from classical symbols Animating modern products and designExperientia | December 2006 Digitaal Erfgoedconferentie
  33. 33. www.experientia.com/playfulExperientia | December 2006 Digitaal Erfgoedconferentie
  34. 34. Experientia s.r.l.Via Cesare Battisti 1510123 Torino - ItalyT +39 011 812 9687F +39 011 1971 6209info@experientia.comwww.experientia.comwww.experientia.com/blogExperientia | December 2006 Digitaal Erfgoedconferentie
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