DE Conferentie 2005 Peter de Jong


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DE Conferentie 2005 Peter de Jong

  1. 1. Enriching the Cultural Visit using a multimedia guide 10 November 2005 By Peter de Jong ConnectedCultureDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 1
  2. 2. Contents 1. Introduction 2. A pilot at a Paris museum – what experience to address? 3. NAVIguide 4. GuideID 5. Concluding remarksDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 2
  3. 3. Introduction • Background ConnectedCulture in consulting, eBusiness and design of interactive media experiences • Focus on effective use of new media in a cultural setting, not technology for technology’s sake • ConnectedCulture focuses on the consultancy and the delivery of new media based services for the cultural world • Key question today after the major technical obstacles seem to have been overcome: What does the visitor want?DEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 3
  4. 4. A museum visit A cultural and social experience? Together Alone Experiencing the cultural visit Experiencing the cultural visit together – sharing the experience alone – The visit is done without with companions the presence of companions Not alone Not together Not experiencing the cultural Experiencing the cultural visit visit alone – attempting to make separate – The visit is with social contact during the visit companions but there are barriers for social interaction Stéphane Debenedetti, Investigating the rôle of companions in the Art Museum ExperienceDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 4
  5. 5. A pilot at a Paris museum using multimedia guides • Important museum in Paris with international reputation • They question the value of using multimedia guides in a museum context. Is it more than an audioguide with a screen? • Focus on a pilot in an exhibit space to understand the possibilities and limitations, as an element in a strategic study • Pilot during spring 2006DEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 5
  6. 6. Our selection of providers of a multimedia solution • For these tests we selected two potential providers of a multimedia capability that are not one of the main players • The providers deliver a proven solution, no vapourware • In the following two sections we present WiVID known from the Smithsonian Institution in the USA, and GuideID known from museum Kröller-Müller in the Netherlands • We will briefly look at the set-up of each solution and reflect upon the visitor using these multimedia guidesDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 6
  7. 7. NAVIguide from WiVID An extensive system • The NAVIguide is based on the HP4700 • WiFi network both for communication purposes between and towards visitors, and localisation purposes • The NAVIguides are stored in a dispensing kiosk, which also recharges the guides and synchronises content • Usage of a “MyVisit” website where the visitor is able to personalise his visit beforehand, and is further able to refer back to the visit afterwards, using bookmarks during their visit • A content management system is being provided for the organisation, development, and production of content for deployment on the NAVIguide • Management information creating insights into visitor needsDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 7
  8. 8. NAVIguide Some of the functions • Content display and playback For audio, animation, text, images and video. Either by user interaction or content pushed based on location • Way-finding Maps show visitors’ locations, objects of interest, essential services. Using localisation this is shown relative to your position • Messaging An integrated messaging system for contact between visitors and between the museum and their visitors using a pen-based interface • Scrapbook/bookmarks/workbook Objects, places and content components can be saved for later viewing over the internet. Furthermore there is the option to write notes or make drawings which can be converted to a workbookDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 8
  9. 9. A multiple museum implementation A uniform design of the interfaceDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 9
  10. 10. Map Screen With Quick Find function • Choose your preferred item and find it on the map • Information points, toilets, restaurants, etc. Or looking for your groupDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 10
  11. 11. Messaging Screens Handwritten messages to communicate Writing a message... Selecting your recipients Looking at your inboxDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 11
  12. 12. GuideID system An off-the-shelve solution • PDA based on HP 2210 • ControlCenter: Windowsbased appli- cation to manage content changes • BaseStation: For storing the guides, charging them, and synchronising content • Possibility for the visitor to bookmark a the content on an object for later viewing through the internet • Usage of infrared tags to trigger content of objects, blue-tooth tags for room introductions • Management information to create insight into the visitor • Business focus is delivery of systems, not on the delivery of contentDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 12
  13. 13. GuideID A system guided by simplicity • Content display and playback For audio, animation, text, images and video. Content triggered by tags (Infrared, blue-tooth, RFID) • Way-finding Maps show objects of interest and essential services. No localisation implemented, but possible using blue-tooth tags • Book-marking Information on objects can be bookmarked for later viewing over the internetDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 13
  14. 14. Media screen Focus on easy to useDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 14
  15. 15. Group screen for multiple objects and the Menu screenDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 15
  16. 16. Concluding remarks There are two main difference in experience: 1. Finding the content for the object: • GuideID uses tags to trigger information, and depending on the technology this is either pushed to the visitor (blue-tooth) or pulled by the visitor (IR) • WiVID let the visitor select the content around a certain object, even when the object is not in view but also pushes information to the visitor based on localisation 2. Social aspects • GuideID allows the museum to communicate messages to the visitors but not messaging between visitors • WiVID allows both museum staff and visitors to send messages, where visitors can send messages to their friends. In combination with being able to see where your friends are, you can be virtual togetherDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 16
  17. 17. Thank you for your attention 149, rue Saint-Honoré, 75001 Paris, France t: +33 1 f: +33 1 e: contact@connectedculture.comDEN 10-11-2005 - Peter de Jong - ©ConnectedCulture 17