Creativity ClassObservation Lab - Assignment Two                    By Dana Eckert
DESIGN                COMMUNICATE            HANDS-ON                 DISCOVERYINFLUENCE                INSPIRE
DESIGN                COMMUNICATE            HANDS-ON                 DISCOVERYINFLUENCE                INSPIRE
APPLE COMPUTER, INC.Apple Computer – This gorgeous, all glass, Apple retail store opened SaturdayOctober 27th, and people ...
Apple’s Creative Genius lies in its ability to make customers feel good, andremain       to Apple. Elegant retail environm...
APPLE COMPUTER, INC.                       Observations and Insights:                                                     ...
•Big and Bold Productsshowcased in Beautiful andBreathtaking Glass Buildings•Genius Bar focal point•Hands on learning ands...
Apple Computer is a perfect example of the innovation engine!                                                        All a...
SUGAR SHACKSugar Shack –  colorful displays                tasty                fantasy                          hands-on,...
SUGAR SHACK
SUGAR SHACK   Observations:              • Bright & colorful              • Inviting/welcoming              • Interactive/...
The Sugar Shack is another great example of the Innovation Engine!                                                        ...
PENZEYS SPICESPenzeys Spices – Penzey’s is an online spice catalogue shop that recently beganadding retail stores. Window ...
PENZEYS SPICES
Penzeys Spices draws people in, but is lacking in culture.                                                         Penzeys...
MICROSOFT CORPORATIONMicrosoft– This 6,369 square foot store at the Stanford Shopping Center in PaloAlto, located just fee...
Microsoft Corporation is remaking it’s image and embracing innovation.                                        Microsoft Co...
SPRINKLES CUPCAKESSPRINKLES CUPCAKES – This innovative cupcake shop is as creative as they come.When they first opened, th...
SPRINKLES CUPCAKESSPRINKLES CUPCAKES – This innovative cupcake shop is as creative as they come.When they first opened, th...
•Bright, bold colors•Lots of glass• Attractive displays• Delicious product• Wonderful smells• Fresh baked or bake at home•...
NIKE INC.Nike’s theme is Inspiration and Innovaton for Every Athlete in the World. Few companies doit better than Nike! Wi...
Nike Inc
All aspects of the Innovation Engine’sNike, like Apple, is a perfect example of the   mobius strip weave together here.inn...
Observation lab   creativity assignment #2
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Observation lab creativity assignment #2

  1. 1. Creativity ClassObservation Lab - Assignment Two By Dana Eckert
  2. 2. DESIGN COMMUNICATE HANDS-ON DISCOVERYINFLUENCE INSPIRE
  3. 3. DESIGN COMMUNICATE HANDS-ON DISCOVERYINFLUENCE INSPIRE
  4. 4. APPLE COMPUTER, INC.Apple Computer – This gorgeous, all glass, Apple retail store opened SaturdayOctober 27th, and people lined up for blocks to see Apple’s newest gem. The15,000 square foot store replaces Apple’s flagship store down the street. Thebuilding is breathtaking, with 25 foot high, soaring arched glass ceilings, marblewalls, and a much grander, wider Genius Bar set center stage.
  5. 5. Apple’s Creative Genius lies in its ability to make customers feel good, andremain to Apple. Elegant retail environments that mirror the look and feelof the beautifully designed products, and a space designed to encouragediscovery are Apple’s keys to success.Shown here: Apple’s demonstrate their to Apple, asevidenced by the several block long lines wrapping around the corner, waiting toget a look at the new building.
  6. 6. APPLE COMPUTER, INC. Observations and Insights: •Apple’s customers have an emotional commitment to Apple, as evidenced by the several block long lines wrapping around the corner, as their loyal customers wait to get a look at the new building. •Apple understands customers needs and often defines customer needs before the customer even knows they have them. • Apple has incredible brand identity through its’ famous apple logo. •Apple creates passion and its’ products are pure inspiration.Apple is a fabulous example of a store that doesit all right. Every facet of the Innovation Engine •Store design encourages hands-onis addressed here. With its genie bar as the interaction and product discovery.focus of the customer experience, customerscome to Apple to learn , discover and • Apple uses suspense, cleanexperience the products. Apples products beg lines, beautiful design, brandto be touched, played with, held, admired and identify, and excellent andexplored. And their stores encourage their knowledgeable customer service tocustomers to come and do just that! keep its customers coming back for more!
  7. 7. •Big and Bold Productsshowcased in Beautiful andBreathtaking Glass Buildings•Genius Bar focal point•Hands on learning andsupport•Knowledgeable Staff•Recognizable blue shirts for“Genius” support•Attractive Merchandising•Enticing Advertising•Brand Recognition•Globally recognized logo•Bright and Bold Colors•Elegant Product Design•Graceful, Clean Lines•Quality Products•Market domination•User Groups•Develops relationships withits customers•Drama and showmanshipinvolved in product launchesand building unveilings.
  8. 8. Apple Computer is a perfect example of the innovation engine! All aspects of the Innovation Engine’s mobius strip weave together here. Apple’s imagination allows them to build products their customers want. The knowledge of their customers and the resources they have available make it possible. Their culture Is an “I can do” culture because they have the attitude that if they imagine it, they can create it. Their buildings highlight their imagination, and create environments where customers can come explore and build their own creations with Apples products. Their culture breeds customer loyalty, and their customers are so emotionally committed, they reinforce the culture.
  9. 9. SUGAR SHACKSugar Shack – colorful displays tasty fantasy hands-on, interactiveenvironment.good old fashioned customer service. Expert staff designed to inspire
  10. 10. SUGAR SHACK
  11. 11. SUGAR SHACK Observations: • Bright & colorful • Inviting/welcoming • Interactive/hands-on • Lures with Tasty Samples • Smells Good • Excellent customer service • Encourages whimsical fantasy and imagination • Creates a destination environment where kids and adults alike can explore their fantasies • Is as comfortable planning events as catering parties, as selling candy. •Attracts customers of all ages. * Feels magical, playful and fun • Designed to inspire Insights: •The Sugar Shack has all arms of the Innovation Engine, but would benefit from some innovative programs, such as candy making, candy artwork, cooking with candy, and candy grams.
  12. 12. The Sugar Shack is another great example of the Innovation Engine! The Sugar Shack has created a fun culture of loyal kids, teens and adults, who believe the Sugar Shack is the answer for all their entertaining and sweet tooth needs. They have created an imaginative world of fantasy for young and old alike to indulge their sweet tooth. Their knowledge of their customer base is evidenced by the plasma screen and wifi, the colorful candy bins, the sweet tasting candy. They have created resources, and use their display items, like the candy cart or the soda fountain to plan special events and cater to theirInsight: What is missing? customers every whim.They could expand their market and cater to the teens and adults interested in living healthy, andoffer some old fashioned tasty but healthy treats. They are in a pretty health consciouscommunity. Their products don’t reflect that. Although that also isn’t what they are trying to be.They offer tasty samples, but could expand on their offerings with candy making or candydecorating classes.
  13. 13. PENZEYS SPICESPenzeys Spices – Penzey’s is an online spice catalogue shop that recently beganadding retail stores. Window displays are warm and earthy, the broadselection, quality and pricing of Penzey’s are the best in town. The smells ofthe spices are sweet and tantalizing as you walk through the door. This is awonderful store, with great potential to be even better!
  14. 14. PENZEYS SPICES
  15. 15. Penzeys Spices draws people in, but is lacking in culture. Penzeys Spices does a good job of displaying their products, and provides opportunities through smell and touch to get hands on. They have created a warm and cozy environment, but it stops short of its potential. The store has elements of the innovation engine, but lacks in all areas of the mobius strip.Insight: What is missing? They need to create a culture around Spices. Having take-home recipe cards is notenough. They need to be more imaginative, expand their habitat to reflect theirproducts. A hands-on working kitchen, instead of a display, would provide a placewhere customers could experiment and play with the spices. They could learn to cookwith them, try them on different foods, provide opportunities to educate theircustomers about the healing properties of spice. A better website would help too!
  16. 16. MICROSOFT CORPORATIONMicrosoft– This 6,369 square foot store at the Stanford Shopping Center in PaloAlto, located just feet away from rival Apple, features a partially glass storefront sopassersby can view people “playing” in the xbox corner, dancing to videosoftware, watching movies on the video wall, or trying out the rows of pcs and tabletsfilling the store. The back of the store features an answers desk, (similar to Apple’sgenius bar), and even a conference room. On the day I visited, a women was dancing inthe storefront window to a video game, kids were playing on the computers, and a groupof customers were in the back learning how to use Microsoft Words. Fun andinnovative, with it’s own group of loyal followers, Microsoft is trying to makeover it’simage to be more innovative.
  17. 17. Microsoft Corporation is remaking it’s image and embracing innovation. Microsoft Corporation has embraced the Innovation Engine. The company is working hard to enhance it’s imagination and provide playful habitats, that keep their customers on board. Insight: What is missing? They need to create a culture that is unique to Microsoft. It felt more like Apple than it did like Microsoft, and that didn’t feel authentic. It needs to define it’s own attitudes and culture, building upon the knowledge and resources they have spent years cultivating. Microsoft has been around a long time. The imagination and habitat arms of the innovation engine are stronger than they’ve been in a long time. Microsoft needs to work on the other parts of the Innovation Engine and what makes it uniquely Microsoft.
  18. 18. SPRINKLES CUPCAKESSPRINKLES CUPCAKES – This innovative cupcake shop is as creative as they come.When they first opened, there were lines out the door. In multiple high-endlocations across the US, Sprinkles is making a big splash with it’s delicious and tastycupcakes. Offering gluten free and an assortment of flavors that can be orderedonline or in the store, and catering to parties and weddings, Sprinkles has a uniqueniche. Trying to develop a sense of community and culture, Sprinkles donates aportion of it’s earning back to the community.
  19. 19. SPRINKLES CUPCAKESSPRINKLES CUPCAKES – This innovative cupcake shop is as creative as they come.When they first opened, there were lines out the door. In multiple high-endlocations across the US, Sprinkles is making a big splash with it’s delicious and tastycupcakes. Offering gluten free and an assortment of flavors that can be orderedonline or in the store, and catering to parties and weddings, Sprinkles has a uniqueniche. Trying to develop a sense of community and culture, Sprinkles donates aportion of it’s earning back to the community.
  20. 20. •Bright, bold colors•Lots of glass• Attractive displays• Delicious product• Wonderful smells• Fresh baked or bake at home• Order online• Places to sit and relax•Attention to detail•Big, open spaces• Catering Options• Seasonal offerings• Donates to local community charities• Works well within the innovation engine – Imaginationabounds, habitat supports the product• Creates a culture – often long lines. Has the attitude we are thebest.• Knows and attracts their customers. Uses resources theircustomer base knows. Ie. Recently added movies.
  21. 21. NIKE INC.Nike’s theme is Inspiration and Innovaton for Every Athlete in the World. Few companies doit better than Nike! With worldwide brand recognition, ties and advertising with majorathletes, design your own, Nike online and Nike Community, Nike meets every criteria of theInnovation Engine.
  22. 22. Nike Inc
  23. 23. All aspects of the Innovation Engine’sNike, like Apple, is a perfect example of the mobius strip weave together here.innovation engine! Nike’s imagination allows them to build products their customers want. Nike encourages its customers to explore and build and design their own Nike products. The Nike Logo is part of the culture and wearing it is part of the attitude. Nike knows athletes. It uses International Athlets as resources and mentors. Kids look up to Nike Athletes. The Nike Attitude is seen in teens and adults a like. Like Apple, they inspire a huge customer loyalty. Their culture breeds customer loyalty, and their customers are so emotionally committed, they reinforce the culture. Nike is a global citizen, and gives back to the world. People love Nike and it’s become a status symbol everywhere.

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