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Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
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Camilla Buchanan, UK Design Council - DxRI Providence

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On November 12, DESIGNxRI hosted a Conversation with UK Design Council Policy Advisor Camilla Buchanan in Providence. She was joined design and community leaders and shared examples of the Design …

On November 12, DESIGNxRI hosted a Conversation with UK Design Council Policy Advisor Camilla Buchanan in Providence. She was joined design and community leaders and shared examples of the Design Council's work in engaging design thinking and talent to transform businesses and communities for the better.

Here's her presentation - showing impact on applying design to business, public sector and social good.

Published in: Design, Business
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  • 1. Design Council Camilla  Buchanan,  Policy  Advisor   DESIGNxRI,  12  November  2013  
  • 2. Championing great design to improve lives
  • 3. Design as an innovation method “I had thought of design as buildings or dresses, done by people in the private sector. I never thought that the principles of creating a product or building could equally be applied to a government service – its taught me that design is something which works for everyone." Lindsey Craig, London Borough of Lewisham
  • 4. Design? Branding   Retail Packaging Web Service Product
  • 5. The popular conception of design vs. all other concepts All other concepts v   Decoration Eli Bevis, 2006
  • 6. Design as an innovation method Human centred & collaborative by researching user needs Iterative working through prototyping and improving Creating clear visual communications
  • 7. Design as an innovation method Discover Define Insight into the problem The area to focus upon Develop Deliver Potential solutions Solutions which work
  • 8. Design in Business
  • 9. Naylor’s Industries Design Council alumni business Impact – Yorkshire Flowerpots sales rose from £500,000 to £6m in three years. – Naylor turned over £36m in 2011/12 – Innovation has rippled out through the rest of the business. Over half Naylor’s sales come from products the business wasn’t making five years ago.
  • 10. Design-led business coaching - impact For every £1 invested in design, businesses can expect: -  over £20 in increased revenues -  over £4 in net operating profit -  over £5 in increased exports
  • 11. Design in Public Sector
  • 12. Lewisham Borough Council Design Council alumni local authority Impact -  -  -  -  Redesign of space and communications environment Reduced staff absenteeism Higher customer satisfaction Estimated cost savings of £368,000 per year
  • 13. Design for Social Challenges
  • 14. Design to improve life
  • 15. Ode!
  • 16. Dementia costs Dementia is a huge issue for the UK and globally: -  cost to the UK is £23 billion per year -  globally costs are $604 billion, 1% of GDP.
  • 17. Creating the evidence base for design
  • 18. Beyond2012.org.uk
  • 19. Design Associates
  • 20. Thank you @anniecamilla10 www.designcouncil.org.uk

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