Design Council
Camilla	
  Buchanan,	
  Policy	
  Advisor	
  
DESIGNxRI,	
  12	
  November	
  2013	
  
Championing
great design
to improve lives
Design as an innovation method
“I had thought of design as buildings or dresses,
done by people in the private sector. I n...
Design?

Branding	
  

Retail

Packaging

Web

Service

Product
The popular conception of
design vs. all other concepts
All other concepts

v	
  
Decoration

Eli Bevis, 2006
Design as an innovation method
Human centred & collaborative by researching user needs

Iterative working through prototyp...
Design as an innovation method
Discover

Define

Insight into the problem The area to focus upon

Develop

Deliver

Potent...
Design in
Business
Naylor’s Industries
Design Council alumni business

Impact
– Yorkshire Flowerpots sales rose from £500,000 to £6m in three...
Design-led business coaching - impact
For every £1 invested in design, businesses can
expect:
-  over £20 in increased rev...
Design in
Public Sector
Lewisham Borough Council
Design Council alumni local authority

Impact
- 
- 
- 
- 

Redesign of space and communications e...
Design for
Social
Challenges
Design to improve life
Ode!
Dementia costs
Dementia is a huge issue for the UK and globally:
-  cost to the UK is £23 billion per year
-  globally cos...
Creating the evidence base for
design
Beyond2012.org.uk
Design Associates
Thank you
@anniecamilla10
www.designcouncil.org.uk
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
Camilla Buchanan, UK Design Council - DxRI Providence
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Camilla Buchanan, UK Design Council - DxRI Providence

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On November 12, DESIGNxRI hosted a Conversation with UK Design Council Policy Advisor Camilla Buchanan in Providence. She was joined design and community leaders and shared examples of the Design Council's work in engaging design thinking and talent to transform businesses and communities for the better.

Here's her presentation - showing impact on applying design to business, public sector and social good.

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Camilla Buchanan, UK Design Council - DxRI Providence

  1. 1. Design Council Camilla  Buchanan,  Policy  Advisor   DESIGNxRI,  12  November  2013  
  2. 2. Championing great design to improve lives
  3. 3. Design as an innovation method “I had thought of design as buildings or dresses, done by people in the private sector. I never thought that the principles of creating a product or building could equally be applied to a government service – its taught me that design is something which works for everyone." Lindsey Craig, London Borough of Lewisham
  4. 4. Design? Branding   Retail Packaging Web Service Product
  5. 5. The popular conception of design vs. all other concepts All other concepts v   Decoration Eli Bevis, 2006
  6. 6. Design as an innovation method Human centred & collaborative by researching user needs Iterative working through prototyping and improving Creating clear visual communications
  7. 7. Design as an innovation method Discover Define Insight into the problem The area to focus upon Develop Deliver Potential solutions Solutions which work
  8. 8. Design in Business
  9. 9. Naylor’s Industries Design Council alumni business Impact – Yorkshire Flowerpots sales rose from £500,000 to £6m in three years. – Naylor turned over £36m in 2011/12 – Innovation has rippled out through the rest of the business. Over half Naylor’s sales come from products the business wasn’t making five years ago.
  10. 10. Design-led business coaching - impact For every £1 invested in design, businesses can expect: -  over £20 in increased revenues -  over £4 in net operating profit -  over £5 in increased exports
  11. 11. Design in Public Sector
  12. 12. Lewisham Borough Council Design Council alumni local authority Impact -  -  -  -  Redesign of space and communications environment Reduced staff absenteeism Higher customer satisfaction Estimated cost savings of £368,000 per year
  13. 13. Design for Social Challenges
  14. 14. Design to improve life
  15. 15. Ode!
  16. 16. Dementia costs Dementia is a huge issue for the UK and globally: -  cost to the UK is £23 billion per year -  globally costs are $604 billion, 1% of GDP.
  17. 17. Creating the evidence base for design
  18. 18. Beyond2012.org.uk
  19. 19. Design Associates
  20. 20. Thank you @anniecamilla10 www.designcouncil.org.uk

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