User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Conference ,Berlin 2008

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User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Conference ,Berlin 2008 …

User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Conference ,Berlin 2008

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Solana Crawford
DESIGN about TOWN

Solana Crawford founded DESIGN about TOWN in 2005 and now serves as Chief Design Officer. She has over 13 years of experience in the print design and advertising fields and over 8 years in the web design and interactive arena. Solana has taught Graphic Design at “Universidad de Ciencias Empresariales y Sociales” in Buenos Aires (one of Fast Company’s top 15 “Fastest Cities” in 2007) and currently reviews students portfolios as well as serves as a Judge for design and web award giving associations. Solana is also on the Board of Directors for Paco Gomes and Dancers (www.pacogomesdance.com ).

With DESIGN about TOWN Solana has put together an amazing team of professionals who excel at design, programming, copy writing and client service.

Solana holds a B.S. in Graphic Design from the University of Buenos Aires, Argentina.

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User: Action! Leading Users to Action Through Design
Solana Crawford (DESIGN about TOWN)
14:35 Thursday, 23-10-2008
Location: A3-4

There’s something that takes that extra step, that goes beyond user interface (form) and user experience (function)... And it is that moment that each company with online presence wants its target user to reach: the click-moment. Whether it is to donate, buy, sign up or send, it is that decision-making-second, right before the user takes action, that will change their state of mind, their mood, they way they feel based on the action that was just taken.

Design elements are key in accomplishing this. The right color choice will get you a new customer, and the wrong one can make you lose a potential investor. You need to show you know not just your product or service, but also your audience. Making them feel good about taking action takes you and your company a long ways.

What will be covered:
- Today’s design trends.
- Which design elements entice users to take action: Shapes, colors, images…
- Use of color to prompt users to take action.
- How simple or sophisticated to design your site so users take action.

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Links:
www.designabouttown.com
www.designbaouttown.com/blog
http://en.oreilly.com/webexberlin2008/
http://blip.tv/file/1276931/
http://www.linkedin.com/in/solana

More in: Design , Technology
  • Full Name Full Name Comment goes here.
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  • Great Work, however the world had changed and the web 2.0 and above will be waiting capital to evolve, such capital would never come to non conventional business. Maybe you need to upgrade your approach to this new era.
    Maybe you would like to read mine:
    http://luciferandfallenangels.blogspot.com
    Kind Regards,
    LoxLok
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Transcript

  • 1. blah blah blah
  • 2. solana crawford founde r, chief d e s ig n o ff i c e r
  • 3. d esigners?
  • 4. d esigners? developers?
  • 5. d esigners? developers? bi z decision makers?
  • 6. d esi gn = communication
  • 7. almost every website is sell ing something
  • 8. click-moment
  • 9. the va riabl e st ates of u ser action
  • 10. know
  • 11. know goals
  • 12. know goals audi ence
  • 13. know goals audi ence pro duct / service
  • 14. know goals audi ence pro duct / service know t hem
  • 15. pre click-moment
  • 16. user s get t here
  • 17. user s get t here by chance
  • 18. user s get t here by chance by choice
  • 19. p owerful tools
  • 20. la yo ut position hierarchies
  • 21. la yo ut position hierarchies font s
  • 22. la yo ut position hierarchies font s size
  • 23. la yo ut position hierarchies font s size shapes
  • 24. la yo ut position hierarchies font s size shapes imagery
  • 25. la yo ut position hierarchies font s size shapes imagery movement / lines
  • 26. la yo ut position hierarchies font s size shapes imagery movement / lines content
  • 27. contrast
  • 28. read th is read this read this r ead this read this read th is read this read this r ead this read this read th is read this read this r ead this read this
  • 29. read th is read this read this r ead this read this re ad this read t his read this r ead this read this read th is read this read this r ead this read this
  • 30. read th is read this read this r ead this read this read th is read this read this r ead this read this read th is read this read this r ead this read this
  • 31. read th is read this read this r ead this read this re ad this read this read this r ead this read this read th is read this read this r ead this read this
  • 32. colour
  • 33. colour COLOUR
  • 34. co l our associations
  • 35. elegance, wisdom, balance, neutrality, formality, dullness, pollution, urban sprawl
  • 36. light, air, innocence, purity, cleanliness, peace, simplicity, winter, surrender, hope death (eastern cultures)
  • 37. modernity, power, sophistication, elegance, style, wealth, mystery, fear, sadness death (western cultures)
  • 38. passion, energy, love, sex, speed, heat, fire, leadership, power, aggression, danger, stop wealth (china), devil (western cultures)
  • 39. peace, unity, friendliness, loyalty, wisdom, strength, calmness, cleanliness, sadness, coldness, skies, water, technology
  • 40. life, nature, environment, fertility, growth, health, youth, inexperience, hope, balance, harmony, go, good luck, generosity, envy, coldness
  • 41. sunlight, summer, joy, earth, optimism, intelligence, wealth (gold), hope, sociability, friendship, hazards, dishonesty, deceit mourning (egypt), courage (japan)
  • 42. envy, sensuality, bisexuality, wealth, royalty, pride, mystery, spirituality, creativity, wisdom, arrogance, exaggeration, confusion
  • 43. happiness, energy, balance, heat, fire, enthusiasm, playfulness, aggression, arrogance, overemotion, warning, danger, autumn, desire
  • 44. spring, gratitude, appreciation, admiration, joy, sympathy, femininity, health, love, sex, marriage
  • 45. during click moment
  • 46. keep users engaged
  • 47. the cl i ck-moment th e user shift
  • 48. do n’ t d isappoint the user
  • 49. consist ency throug h the variable states of user action
  • 50. post click moment
  • 51. what ma kes the user ta ke act ion?
  • 52. what ma kes the user ta ke act ion? choice
  • 53. what ma kes the user ta ke act ion? choice t rust
  • 54. risk vs. accomplishment
  • 55. love your audience
  • 56. love your audience lo ve what you are selling/ promoting
  • 57. love your audience lo ve what you are selling/ promoting design for that
  • 58. stand out!
  • 59. the cl i ck-moment
  • 60. the cl i ck-moment user act ion
  • 61. the cl i ck-moment user act ion busi ness
  • 62. the cl i ck-moment user act ion busi ness design
  • 63. w eb 2.0 works thank you
  • 64. ¿?
  • 65. s olana c ra w f o rd s ol a na @ D E S I G N a b o u tTO W N . c o m lin k edin | f a c e b o o k (+ ) des ignabout t o w n .c o m /b l o g 18 bartol st., san francisco, ca