0
blah
blah
blah
solana crawford
founde r, chief d e s ig n o ff i c e r
d esigners?
d esigners?
developers?
d esigners?
      developers?
bi z decision makers?
d esi gn = communication
almost every website is
   sell ing something
click-moment
the va riabl e st ates of
     u ser action
know
know
goals
know
  goals
audi ence
know
       goals
     audi ence
pro duct / service
know
       goals
     audi ence
pro duct / service

   know t hem
pre click-moment
user s get t here
user s get t here
  by chance
user s get t here
  by chance
  by choice
p owerful tools
la yo ut position hierarchies
la yo ut position hierarchies
             font s
la yo ut position hierarchies
             font s
              size
la yo ut position hierarchies
             font s
              size
           shapes
la yo ut position hierarchies
             font s
              size
            shapes
           imagery
la yo ut position hierarchies
             font s
              size
            shapes
           imagery
      movement ...
la yo ut position hierarchies
             font s
              size
            shapes
           imagery
      movement ...
contrast
read    th is read   this read
 this   r ead this   read this
read    th is read   this read
 this   r ead this   read thi...
read    th is read   this read
 this   r ead this    read this
re ad   this read    t his read
 this   r ead this    read ...
read    th is read   this read
 this   r ead this   read this
read    th is read   this read
 this   r ead this   read thi...
read    th is read    this read
 this    r ead this   read this
re ad   this read     this read
 this    r ead this   read...
colour
colour

COLOUR
co l our associations
elegance, wisdom, balance, neutrality, formality,
dullness, pollution, urban sprawl
light, air, innocence, purity, cleanliness, peace,
simplicity, winter, surrender, hope

death (eastern cultures)
modernity, power, sophistication, elegance, style,
wealth, mystery, fear, sadness

death (western cultures)
passion, energy, love, sex, speed, heat, fire,
leadership, power, aggression, danger, stop

wealth (china), devil (western ...
peace, unity, friendliness, loyalty, wisdom, strength,
calmness, cleanliness, sadness, coldness, skies,
water, technology
life, nature, environment, fertility, growth, health,
youth, inexperience, hope, balance, harmony, go,
good luck, generosi...
sunlight, summer, joy, earth, optimism, intelligence,
wealth (gold), hope, sociability, friendship, hazards,
dishonesty, d...
envy, sensuality, bisexuality, wealth, royalty, pride,
mystery, spirituality, creativity, wisdom, arrogance,
exaggeration,...
happiness, energy, balance, heat, fire, enthusiasm,
playfulness, aggression, arrogance, overemotion,
warning, danger, autum...
spring, gratitude, appreciation, admiration, joy,
sympathy, femininity, health, love, sex, marriage
during click moment
keep users engaged
the cl i ck-moment
  th e user shift
do n’ t d isappoint the user
consist ency
throug h the variable states
       of user action
post click moment
what ma kes the user
   ta ke act ion?
what ma kes the user
   ta ke act ion?
       choice
what ma kes the user
   ta ke act ion?
       choice
        t rust
risk vs. accomplishment
love your audience
love your audience
lo ve what you are selling/
         promoting
love your audience
lo ve what you are selling/
         promoting
      design for that
stand out!
the cl i ck-moment
the cl i ck-moment
   user act ion
the cl i ck-moment
   user act ion
    busi ness
the cl i ck-moment
   user act ion
    busi ness
      design
w eb 2.0 works
   thank you
¿?
s olana c ra w f o rd
s ol a na @ D E S I G N a b o u tTO W N . c o m
       lin k edin | f a c e b o o k (+ )
    des ign...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Confere...
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User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Conference ,Berlin 2008

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User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Conference ,Berlin 2008

****************

Solana Crawford
DESIGN about TOWN

Solana Crawford founded DESIGN about TOWN in 2005 and now serves as Chief Design Officer. She has over 13 years of experience in the print design and advertising fields and over 8 years in the web design and interactive arena. Solana has taught Graphic Design at “Universidad de Ciencias Empresariales y Sociales” in Buenos Aires (one of Fast Company’s top 15 “Fastest Cities” in 2007) and currently reviews students portfolios as well as serves as a Judge for design and web award giving associations. Solana is also on the Board of Directors for Paco Gomes and Dancers (www.pacogomesdance.com ).

With DESIGN about TOWN Solana has put together an amazing team of professionals who excel at design, programming, copy writing and client service.

Solana holds a B.S. in Graphic Design from the University of Buenos Aires, Argentina.

****************

User: Action! Leading Users to Action Through Design
Solana Crawford (DESIGN about TOWN)
14:35 Thursday, 23-10-2008
Location: A3-4

There’s something that takes that extra step, that goes beyond user interface (form) and user experience (function)... And it is that moment that each company with online presence wants its target user to reach: the click-moment. Whether it is to donate, buy, sign up or send, it is that decision-making-second, right before the user takes action, that will change their state of mind, their mood, they way they feel based on the action that was just taken.

Design elements are key in accomplishing this. The right color choice will get you a new customer, and the wrong one can make you lose a potential investor. You need to show you know not just your product or service, but also your audience. Making them feel good about taking action takes you and your company a long ways.

What will be covered:
- Today’s design trends.
- Which design elements entice users to take action: Shapes, colors, images…
- Use of color to prompt users to take action.
- How simple or sophisticated to design your site so users take action.

****************

Links:
www.designabouttown.com
www.designbaouttown.com/blog
http://en.oreilly.com/webexberlin2008/
http://blip.tv/file/1276931/
http://www.linkedin.com/in/solana

Published in: Design, Technology
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  • Great Work, however the world had changed and the web 2.0 and above will be waiting capital to evolve, such capital would never come to non conventional business. Maybe you need to upgrade your approach to this new era.
    Maybe you would like to read mine:
    http://luciferandfallenangels.blogspot.com
    Kind Regards,
    LoxLok
       Reply 
    Are you sure you want to  Yes  No
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Transcript of "User: Action! Leading Users to Action Through Design: a presentation by Solana Crawford at O\'Reilly Media Web 2.0 Conference ,Berlin 2008"

  1. 1. blah blah blah
  2. 2. solana crawford founde r, chief d e s ig n o ff i c e r
  3. 3. d esigners?
  4. 4. d esigners? developers?
  5. 5. d esigners? developers? bi z decision makers?
  6. 6. d esi gn = communication
  7. 7. almost every website is sell ing something
  8. 8. click-moment
  9. 9. the va riabl e st ates of u ser action
  10. 10. know
  11. 11. know goals
  12. 12. know goals audi ence
  13. 13. know goals audi ence pro duct / service
  14. 14. know goals audi ence pro duct / service know t hem
  15. 15. pre click-moment
  16. 16. user s get t here
  17. 17. user s get t here by chance
  18. 18. user s get t here by chance by choice
  19. 19. p owerful tools
  20. 20. la yo ut position hierarchies
  21. 21. la yo ut position hierarchies font s
  22. 22. la yo ut position hierarchies font s size
  23. 23. la yo ut position hierarchies font s size shapes
  24. 24. la yo ut position hierarchies font s size shapes imagery
  25. 25. la yo ut position hierarchies font s size shapes imagery movement / lines
  26. 26. la yo ut position hierarchies font s size shapes imagery movement / lines content
  27. 27. contrast
  28. 28. read th is read this read this r ead this read this read th is read this read this r ead this read this read th is read this read this r ead this read this
  29. 29. read th is read this read this r ead this read this re ad this read t his read this r ead this read this read th is read this read this r ead this read this
  30. 30. read th is read this read this r ead this read this read th is read this read this r ead this read this read th is read this read this r ead this read this
  31. 31. read th is read this read this r ead this read this re ad this read this read this r ead this read this read th is read this read this r ead this read this
  32. 32. colour
  33. 33. colour COLOUR
  34. 34. co l our associations
  35. 35. elegance, wisdom, balance, neutrality, formality, dullness, pollution, urban sprawl
  36. 36. light, air, innocence, purity, cleanliness, peace, simplicity, winter, surrender, hope death (eastern cultures)
  37. 37. modernity, power, sophistication, elegance, style, wealth, mystery, fear, sadness death (western cultures)
  38. 38. passion, energy, love, sex, speed, heat, fire, leadership, power, aggression, danger, stop wealth (china), devil (western cultures)
  39. 39. peace, unity, friendliness, loyalty, wisdom, strength, calmness, cleanliness, sadness, coldness, skies, water, technology
  40. 40. life, nature, environment, fertility, growth, health, youth, inexperience, hope, balance, harmony, go, good luck, generosity, envy, coldness
  41. 41. sunlight, summer, joy, earth, optimism, intelligence, wealth (gold), hope, sociability, friendship, hazards, dishonesty, deceit mourning (egypt), courage (japan)
  42. 42. envy, sensuality, bisexuality, wealth, royalty, pride, mystery, spirituality, creativity, wisdom, arrogance, exaggeration, confusion
  43. 43. happiness, energy, balance, heat, fire, enthusiasm, playfulness, aggression, arrogance, overemotion, warning, danger, autumn, desire
  44. 44. spring, gratitude, appreciation, admiration, joy, sympathy, femininity, health, love, sex, marriage
  45. 45. during click moment
  46. 46. keep users engaged
  47. 47. the cl i ck-moment th e user shift
  48. 48. do n’ t d isappoint the user
  49. 49. consist ency throug h the variable states of user action
  50. 50. post click moment
  51. 51. what ma kes the user ta ke act ion?
  52. 52. what ma kes the user ta ke act ion? choice
  53. 53. what ma kes the user ta ke act ion? choice t rust
  54. 54. risk vs. accomplishment
  55. 55. love your audience
  56. 56. love your audience lo ve what you are selling/ promoting
  57. 57. love your audience lo ve what you are selling/ promoting design for that
  58. 58. stand out!
  59. 59. the cl i ck-moment
  60. 60. the cl i ck-moment user act ion
  61. 61. the cl i ck-moment user act ion busi ness
  62. 62. the cl i ck-moment user act ion busi ness design
  63. 63. w eb 2.0 works thank you
  64. 64. ¿?
  65. 65. s olana c ra w f o rd s ol a na @ D E S I G N a b o u tTO W N . c o m lin k edin | f a c e b o o k (+ ) des ignabout t o w n .c o m /b l o g 18 bartol st., san francisco, ca
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