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2010
                                               feelestate.de




ANNUAL EARNINGS PRESS CONFERENCE | FY 2010 RESULTS
                                      Hamburg, 29 April 2011
Company
            Target – Performance Comparison

          Revenue                                        EBIT                                           EBT before Valuation*
   150                            144.2            130                            124.0            70
              139-142                                         118 121
                                                              118-121                                                                63.9
                                                                                                   65
   140                                             120                                                           58-60
                                                                                                   60
   130                                             110
                                                                                                   55
   120                                             100                                             50

   110                                                                                             45
                                                    90
                                                                                                   40
   100                                              80
                                                                                                   35
    90
                                                    70                                             30
              Target
              T    t              Actual
                                  A t l                       Target              Actual                        Target             Actual

   160                                             140                                             70                                       63.9
                                           144.2                                           124.0
   140                            127.6            120                            110.7            60                              54.9
   120                   115.3                                            98.1
                                                                          98 1                                             48.7
                                                   100                                             50
                  95.8                                     86.3
   100     92.9                                                   78.5                                             38.9
                                                   80                                              40    36.1
    80
                                                   60                                              30
    60
                                                   40                    +10%**                    20                     +15%**
    40                   +12%**
                          12%
    20                                             20                                              10

     0                                              0                                               0
    €m     2006   2007   2008     2009     2010    €m     2006    2007   2008     2009     2010    €m    2006     2007    2008     2009     2010

                                                                            * adjusted for one-time proceeds from disposals
                                                                                           one time
                                                                            ** 2004-2010, Compound Annual Growth Rate (CAGR)



                                                            Annual Earnings Press Conference | FY 2010 Results                                     page 2
Company
          Highlights 2010
           January 2010:     Acquisition of A10 Center
                             Wildau/Berlin



           February 2010:    Placement of 6,302,082                         A10 Center

                             new shares from a rights offering ( pp
                                                 g           g (approx. 5 times
                             oversubscribed, proceeds of approx. €123 million)

           July/August 2010: Increase in the share capital against non-cash
                                                                   non cash
                             contributions by 1,780,000 new shares
                             Acquisition of further shareholdings in three
                             shopping centers (Dresden, Kassel, Wuppertal)




                                                            Dresden                       Kassel   Wuppertal




                                     Annual Earnings Press Conference | FY 2010 Results                        page 3
Company
          Highlights 2010
           October 2010:    Acquisition of Billstedt-Center
                            Hamburg (with effect from
                            1 January 2011)
                                     y      )

           November 2010: Placement of 5.736.822 new                                          Billstedt-Center

                          shares from a rights offering
                                          g           g
                          (approx. 6 times oversubscribed, proceeds
                          of approx. €132 million)

           December 2010: Acquisition of a further shareholding in
                          Main-Taunus-Zentrum to 52%




                                                                                         Main-Taunus-Zentrum




                                    Annual Earnings Press Conference | FY 2010 Results                           page 4
Company
          Highlights 2011
           January 2011: Increase of the shareholding
                         in Stadt-Galerie Hameln
                         to 100%

           March 2011:      Opening of the Extension of                                    Hameln

                            the Altmarkt-Galerie Dresden

            April 2011:     Opening of the A10 Triangle




                          Dresden                                             A10 Center




                                     Annual Earnings Press Conference | FY 2010 Results             page 5
Company
          Highlights
          TREND OF SHARE (INDEXED)



                                                                                                    Performance 2010:

                                                                                                    DES: +28.1%
                                                                                                    MDAX: +34.9%
                                                                                                    EPRA: +18.6%




          INDEX RANKING (MDAX)
               APR                                                         JAN
                10   MAY    JUN   JUL   AUG    SEP      OCT   NOV    DEC    11   FEB   MAR
          20
                                                                                                    Index ranking MDAX
          25
                                                                                                    March 2011:
          30

          35

          40
                                                                                                    27. (Market Cap)
          45
                                                                                                    44. (Turnover)
          50
               Rank Market Cap          Rank Turnover




                                                                    Annual Earnings Press Conference | FY 2010 Results   page 6
Company
          Retail turnover 2010*

                                           % change rent-to-sales                                % of             % of
          Retail sector                      in 2010   ratio in %                               sales            space


          Department stores                          -4.4                     5.1                      7.0          14.3

          Food                                       -0.4                     6.5                 10.2                7.0
          Fashion textiles                          +6.5
                                                    +6 5                    10.9
                                                                            10 9                  27.9
                                                                                                  27 9              34.7
                                                                                                                    34 7
          Shoes & leather goods                     +5.5                    12.8                       5.5            6.9
          Sports                                    +6.1                      8.2                      4.7            5.5
          Health & Beauty                            -0.5
                                                      05                      7.4
                                                                              74                  10.7
                                                                                                  10 7                6.3
                                                                                                                      63
          General Retail                             -0.2                   10.2                  11.0              11.2
          Electronics                                -3.1                     2.5                 15.2                8.5
          Services                                  +4.8
                                                    +4 8                      5.0
                                                                              50                       3.6
                                                                                                       36             1.4
                                                                                                                      14
          Food catering                              -0.9                   13.2                       4.2            4.2

          Total                                      -0.1
                                                     -0 1                     8.2
                                                                              82                100.0
                                                                                                100 0             100.0
                                                                                                                  100 0




                             *all German centers on a like-for-like basis (12 centers with a 2010 turnover of €1.4 billion)


                                                  Annual Earnings Press Conference | FY 2010 Results                          page 7
Company
          Tenants Structure Top 10 tenants*

                                                                                                        Low level of
                                                                                                    dependence on
            Metro-Group          7.1%                                                             the top 10 tenants

            Douglas-Group        4.6%
            H&M                  2.5%
            REWE                 2.2%
            Peek & Cloppenburg   2.1%
            C&A                  2.0%
            New Yorker           1.9%
            Inditex Group        1.8%
            Deichmann            1.8%
            Esprit               1.4%                                Other tenants
            total            27.4%                                      total 72.6%




                                              *in % of total rents as at 31 Dec 2010, excluding extensions


                                   Annual Earnings Press Conference | FY 2010 Results                        page 8
Company
          Maturity Distribution of Rental Contracts*


           2016 et sqq:
              59.9%
              59 9%
                                                                                             Long-term contracts
                                                                                         guarantee rental income

                                                                 2011: 6.3%
                                                                                               Weighted maturity
                                                                                                      6.4 years




                                                                      2012: 10.6%




                                                                 2013: 3 2%
                                                                       3.2%


                                                       2014: 10.5%

                             2015: 9.5%



                                         *as % of rental income as at 31 Dec 2010, excluding extensions


                                   Annual Earnings Press Conference | FY 2010 Results                     page 9
Company
          Key Figures
          € million                01.01.-31.12.2010    01.01.-31.12.2009                    +/-

          Revenue                            144.2                  127.6                 13%
          Net operating income               129.0                  114.5                 13%
          EBIT                               124.0                  110.7                 12%
          Net finance costs                  -60.2                   -55.9                 -8%
          EBT before valuation                63.9                    54.9                16%
          Valuation
          V l ti result
                     lt                       33.1
                                              33 1                   -14.8
                                                                      14 8
          EBT                                 97.0                    40.1              142%
          Consolidated profit                 81.8                    34.4              138%
          FFO per share (€)                   1.40                    1.40                  0%
          Earnings per share (€)              1.80                    0.88              105%



          € million                      31.12.2010
                                         31 12 2010            31.12.2009
                                                               31 12 2009                    +/-

          Total equity                     1,527.4               1,044.4                  46%
          Interest bearing debt            1,288.2                  934.2                 38%
          Other debt                          46.9                    48.0                 -2%
          Total assets                     2,963.6               2,112.1                  40%
          Equity ratio                      51.5%                  49.5%
          LTV ratio                           45%                     46%




                                              Annual Earnings Press Conference | FY 2010 Results   page 10
Company
          Balance Sheet



           in € thousand                  31.12.2010
                                          31 12 2010           31.12.2009
                                                               31 12 2009                      +/-
                                                                                               +/

           Non-current assets              2,729,340             2,020,204               709,136

           Current assets                    234,236                 91,941              142,295

           Total assets                    2,963,576             2,112,145               851,431

           Group equity                    1,249,652               921,325               328,327
           Non controlling interests         277,780
                                             277 780               123,035
                                                                   123 035               154,745
                                                                                         154 745
           Total equity                    1,527,432             1,044,360               483,072

           Bank debt                       1,288,156               934,195               353,961

           Deferred tax liabilities          101,052                 85,600               15,452

           Other liabilities                  46,936                 47,990                -1,054

           Total equity and liabilities    2,963,576             2,112,145               851,431




                                          Annual Earnings Press Conference | FY 2010 Results         page 11
Company
          Loan Structure*

                                     Principle amounts                   Share of                  avg.
          Interest lockin   Duration      (€ thousand)                  total loan         interest rate
                                                                                                                             Banks:
          Up to 1 year           1.0                    62,939               4.9%                     3.30%           18 German and
                                                                                                                          1 Austrian
          1 to 5 years           3.6                   552,823             43.3%                      5.38%
                                                                                                                    Weighted maturity
          5 to 10 years          7.9                   492,366             38.5%                      4.96%   of fixed interest periods
                                                                                                                             6.5 years
          Over 10 years        14.3                    169,200             13.3%                      4.74%        Weighted maturity
                                                                                                                        of the loans
          Total 2010             6.5                 1,277,327              100%                      5.03%               >20 years


           5,75
          5.75
          5.75                                                                                   8
                                                                                                 7
                    5.50                                                                         6
                               5.36
                               5 36             5.33
                                                  33                                             5
                                                                 5.27
          5.25
          5.25
          5,25                                                                                   4
                                                                                                 3
                                                                                   5.03
                                                                                                 2
                                                                                                 1
          4.75
          4.75
          4,75                                                                                   0
            %      2006        2007            2008             2009              2010          yrs
                               avg. interest rates         weighted maturities



                                                                                                 *as of 31 December 2010


                                                Annual Earnings Press Conference | FY 2010 Results                             page 12
Company
          Maturities until 2015

                  end of fixed interest                 regular redemption                      total maturities
                  periods respectively                            payments                            (€ million)
                        expiring loans                            (€ million)
                             (€ million)
          2011                        0                                         17.9                         17.9
          2012                     54.6                                         20.1                         74.7
          2013                   137.3                                          20.5                       157.8
          2014                   205.3                                          22.6                       227.9
          2015                     76.8                                         16.2                         92.4


           2011: renewed credit line of €150 million, runs 3 years until Feb 2014

           2011: prolonged €81 million loan with a 10 years fixed interest period
           for 4.22% (former interest rate was 5.65%)

           Currently: discussion of before-maturity renewals of 7 loans with the
                   y                              y
           banks, total volume of approx. €240 million



                                                                                            *as of 31 December 2010


                                           Annual Earnings Press Conference | FY 2010 Results                         page 13
Company
                 Valuation – Investment Properties
                                                    Rating                                                                         External appraisers:
                                                                                                                                    Feri Research and
                                 50%              DES‘ portfolio was
                                                 rated very good (A)
                                                                                 50%                                                GfK GeoMarketing




                  Profitability                                                                              Property Rating
          discounted cash-flow method
          di     t d    h fl     th d
                                                    2009            2010        actual                  Macro-location                          20.0%
          expected yield of 10-year                                                                     Competitive environment                 6.4%
          German federal bonds                     4.48%       4.44%          3.24%1)
          average applied risk premiums            2.38%       2.21%                                    Micro-location
                                                                                                        Mi    l   ti                            9.6%
                                                                                                                                                9 6%
          average discount rate                    6.80%       6.65%                                    Property quality                        4.0%

          average p p y operating
               g property p     g                                                                       Tenants risk                            10.0%
          and management costs                   11.40%       11.70%          11.40%4)

          net initial yield                        5.82%       5.89%          5.82%4)
                                                             6,80
          7,00
           ,                                        6,68
                                                     ,                 6,65
                                                                       6 65
                   6,56
                   6 56   6,54
                                   6,44   6,38
          6,50                                                                           discount rate

                                                                                         net initial yield
          6,00

                                                             5,82      5,89
          5,50
                                                    5,64
                   5,48   5,46            5,40
                                   5,39
          5,00
          5 00
                   2004   2005    2006    2007      2008     2009      2010                                        1)   Status: 26 April 2011



                                                           Annual Earnings Press Conference | FY 2010 Results                                    page 14
Company
          Valuation – Investment Properties


                                                                                   +600.3         2,700.7
          € million




                                                        +31.4
                                +78.0

                  1,991.0




             31. Dec.
             31 Dec 2009    Investments            Appreciation,
                                                   Appreciation                    IFRS 3      31. Dec.
                                                                                               31 Dec 2010
                                                     IAS 40




                                          Annual Earnings Press Conference | FY 2010 Results                page 15
Company
          Profit and Loss Account
                                                                   01.01.-           01.01.-
          in € thousand                                        31.12.2010        31.12.2009           +/-
          Revenue                                                 144,189            127,563       13%

          Property operating and management costs
          P              i     d                                   -15,212
                                                                    1 212            -13,024
                                                                                      13 024

          Net operating income                                    128,977            114,539       13%

          Other operating income                                        946               916

          Corporate costs                                            -5,891            -4,748

          EBIT                                                    124,032            110,707       12%

          Income from Investments                                    1,413              1,455

          Net interest expense                                     -53,035           -49,006

          At equity valuation                                          -593              -141

          Profit/loss attributable to limited partners               -7,948            -8,164

          Net finance costs                                        -60,163           -55,856        -8%

          EBT before Valuation                                      63,869            54,851       16%

          Measurement gains/losses                                  33,129           -14,772
                                                                                      14,772

          EBT                                                       96,998            40,079      142%

          Taxes                                                    -15,181             -5,712

          Consolidated profit                                       81,817
                                                                    81 817            34,367
                                                                                      34 367      138%




                                                         Annual Earnings Press Conference | FY 2010 Results   page 16
Company
          Revenue Bridge 2010

                                                                  +1.1
                                                                = +1.1%
                                                                                             144.2
           € million
              illi                  +15.5
                                    +15 5




                       127.6




                       2009    Dresden, Kassel,           Increase in rents                  2010
                                 Hamm, A10




                                        Annual Earnings Press Conference | FY 2010 Results           page 17
Company
           Net Finance Cost Bridge 2010

                  Income from   Interest          Interest            At equity            Minority
          2009    investments   income            expense             valuation           profitshare   2010




                                  1.0               -54.1

          -55.9       1.4
                     +0.0        +0.4




                                                                          -0.6
                                                     -4.4
                                                      44                                        -7 9
                                                                                                 7.9
   € million
                                                                         -0.5                   +0.2    -60.2




                                           Annual Earnings Press Conference | FY 2010 Results                   page 18
Company
          Valuation – Investment Properties


          € million                                               2010            2009                 +/-

          Initial valuation                                          6.1
                                                                     61             0.0
                                                                                    00

          Revaluation                                              25.4           -20.5

          IFRS 3                                                     4.7            6.0

          Other                                                      0.0            0.5

          Minority interest
                 y                                                  -3.0           -0.8

          Valuation result before taxes                            33.1           -14.8               47.9

          Deferred taxes                                            -5.4            3.0

          Valuation result after taxes
                                                                   27.7           -11.8               39.5
          (Attributable to Group shareholders)




                                                 Annual Earnings Press Conference | FY 2010 Results          page 19
Company
          EBT Bridge 2010



                                                                +9.0
                                                              = +16 4%
                                                                +16.4%
                                                                                            97.0
           € million
                                   +47.9




                       40.1




                       2009   Valuation result                 Increase                     2010




                                       Annual Earnings Press Conference | FY 2010 Results          page 20
Company
          Profit Bridge 2010




                                                             +8.0
                                                           = +17.4%
                                                                                         81.8
           € million

                                +39.4
                                +39 4




                       34.4




                       2009    Valuation                    Increase                     2010




                                    Annual Earnings Press Conference | FY 2010 Results          page 21
Company
          Net Asset Value


          in € thousand                                            2010                               2009
                                                                    total      p
                                                                               per share               total   p
                                                                                                               per share

          Equity                                            1,249,651              24.20 €      921,325        24.37 €

          plus deferred taxes                                    101,052            1.96 €           85,600      2.26 €

          Net asset value of
                                                            1,350,703              26.16 €    1,006,925        26.63 €
          Deutsche EuroShop

          Number of shares                                51,631,400                         37,812,496




               Number of shares                                   NAV per share
          60                                                28                       27.43
                                               51.63                        26.91            26.63
                                                                                             26 63
          50                                                                                          26.16
                                                            26     25.53
          40
                                       37.81
               34.37   34.37   34.37

          30                                                24

          20
                                                            22
          10

           0                                                20
          mn   2006    2007    2008    2009    2010          €     2006     2007     2008    2009     2010




                                                       Annual Earnings Press Conference | FY 2010 Results                  page 22
Company
          Earnings per Share


                                                                                                      2010              2009

            Issued shares (31 D )
            I    d h          Dec)                                                           51,631,400
                                                                                             51 631 400        37,812,496
                                                                                                               37 812 496

            Average number of shares                                                         45,544,976        39,056,542

            Consolidated net profit attributable to Group shareholders T€                            81,817          34,367

            Earnings per share                                                 €                       1.80              0.88

                                         2.92
                                                       2.74
          2,70

          2,20                           1.49         0.94
                                                                       2.00
                                                                                                      1.80
          1,70
           ,                     1.55
                                                                      0.87                            0.61    Measurement result
                                                       0.86                           0.88                    Additional profit
          1,20
                   0.89       0.93       0.67                                                                 Operating profit

          0,70     0.23
                                                                      1.13           1.18             1.19
                                         0.77         0.94
                                                      0 94
                   0.66       0.62
          0,20

                                                                                     -0.30
          -0,30
             €    2004
                   00         2005
                               005       2006
                                          006         2007
                                                       00            2008
                                                                      008            2009
                                                                                      009             2010
                                                                                                       0 0




                                                Annual Earnings Press Conference | FY 2010 Results                                page 23
Company
           Dividend & Performance
    Dividend1)                                                                                                                      Share price
    in €                                                                                                                                   in €
   1,25                                                                                                          28.98                        30
                                                       28.08
                                                                                                                                26.942)

                                         23.73
                                         23 73                                     24.30
                                                                                                                                              25
   1,15
                                                                    23.50                           23.67                       1.103)
                         19.26
                                                                                                                                              20
                 16.88                                               1.05           1.05            1.05         1.05
   1,05
   1 05
                                                       1.00
                                                                                                                                              15
                 0.96     0.96            0.96
   0,95
                                                                                                                                              10

   0,85                                                                                                                                       5
                 2003    2004             2005         2006         2007           2008            2009          2010 2011
           Performance
           DES:
           1 year (2010):     +28.1%
           3 years: +41.2% = +12.2% p.a.
                      41 2%    12 2%
           5 years: +50.6% = +8.5% p.a.
           since IPO (2001) = +9.7% p.a.

                                 1)                                                        2)                         3)
                                      respectively paid for the previous financial year         status: 27 Apr 2011        proposal for AGM



                                                            Annual Earnings Press Conference | FY 2010 Results                                    page 24
Company
          Shareholder Structure

                                                                                                             10,000 shareholders

                                                                                                                  Free float 85.0%




                       Institutional                                                     Germany
                        Investors                                                          72%
                          52.5%%



              BlackRock
                 3.3%             Private
                Otto family      Investors
                  15.0%            29.2%


                                                                      Other
                                                                       2% NOFR                              USA
                                                                           2%   CH BE               UK      8%
                                                                             3% 3%
                                                                                   4%               6%




                                                                                                  *Status: 20 April 2011



                                             Annual Earnings Press Conference | FY 2010 Results                            page 25
Company
          Outlook
            Positive economic trend to be echoed in our shopping centers

            Write-downs remain at a very low level (0.4%), the vacancy rate
            rests stable under 1%, YTD no changes

            demand for retail real estate still increasing, insufficient supply for
            reasonable prices

            DES will be watching developments on the real estate market very
            carefully
                    y

            Extensions of A10 Center and Altmarkt-Galerie Dresden already
            opened – fully let

            Main-Taunus-Zentrum extension to follow in November

            Good start into 2011




                                        Annual Earnings Press Conference | FY 2010 Results   page 26
Company
               Forecast
   € million
   220                                                                                                                        198-202
   200         Revenue                                                                                     184-188
   180
   160                                                                                     144.2
   140                                                            127.6
   120                                           115.3
   100          92.9
                92 9             95.8                                                                                                    CAGR
    80                                                                                                                                   +14%
    60                    +3%            +20%            +11%                       +13%            +29%               +8%
    40
                                                                                                                              169-173
   190
   170         EBIT1)                                                                                      157-161
   150                                                                                     124.0
                                                                                           124 0
   130                                                            110.7
   110                                           98.1
    90          73.6             77.2                                                                                                    CAGR
    70
    50                   +5%             +27%            +13%                       +12%            +28%               +8%
                                                                                                                                         +15%
    30
                        +28%

                                                                                                                              84-87
                                                                                                                              84 87
      95
      85       EBT before Valuation1)                                                                       75-78
      75                                                                                    63.9
      65                                                           54.9
      55                                         48.7                                                                                    CAGR
      45        36.1              38.9
      35
                                                                                                    +20%
                                                                                                                                         +16%
      25                 +8%             +25%            +12%                       +17%                               +12%
      15

     €
  2,00
               FFO per share                                                                                                 1.60-1.64
                                                                                                           1.48-1.52
    1.50
  1,50                                           1.38              1.40                    1.40
                1.08             1.12
    1.00
  1,00
                                                                                                                                         CAGR
                         +4%             +23%            +1%                        +0%             +7%                +8%
                                                                                                                                         +7%2)
  0,50           2006             2007            2008               2009                    2010              2011              2012




               2006             2007            2008            2009                       2010             2011              2012

                                                                            1)
                                                                                 adjusted for one-time proceeds from disposals 2) incl. dilution


                                                               Annual Earnings Press Conference | FY 2010 Results                                  page 27
Company
          Key Data of the Share

          Listed since                                                                                02.01.2001
          Nominal capital                                                                    €51,631,400.00
          Outstanding shares                                                                          51,631,400
          Class of shares                                                                Registered shares
          Dividend 2010 (proposal)                                                                         €1.10
          52W High                                                                                        €29.00
          52W Low                                                                                         €21.66
                                                                                                          €21 66
          Share price (27.04.2011)                                                                        €26.94
          Market capitalisation                                                                       €1.4 billion
          avg. turnover per day last 12 months                                               116,000 shares
          Indices                                             MDAX, EPRA, GPR, MSCI Small Cap
                                                                                    Prime Standard
          Official market                                                     Frankfurt and XETRA
                                                              Berlin-Bremen, Dusseldorf, Hamburg,
          OTC market                                                 Hanover,
                                                                     Hanover Munich and Stuttgart
          ISIN                                                                   DE 000 748 020 4
          Ticker                                                         DEQ, Reuters: DEQGn.DE
          Market makers                                             Close Brothers Seydler, WestLB




                                                 Annual Earnings Press Conference | FY 2010 Results                  page 28
Company
          Financial Calendar 2011
          29.04.       Annual earnings press conference,             10.11.           Nine-month report 2011
                       Hamburg                                       14.11.           Roadshow Zurich, Rabo
          02.05.       Roadshow Munich, Baader Bank                  16.-17.11.       WestLB Deutschland Conference, Frankfurt
          13.05.       Interim report Q1 2011                        17.11.           Supervisory Board meeting, Hamburg
          17.05.
          1 0          Roadshow Luxembourg,                          23.11.           Roadshow Brussels, Petercam
                       Close Brothers Seydler                        29.11.-02.12.Berenberg European Conference, Pennyhill
          18.05.       Roadshow Paris, Bankhaus Lampe
          24.05.       Metzler Property Day, Frankfurt
          25.05.
          25 05        Kempen & Co. European Property
                                 Co
                       Seminar, Amsterdam
          30.05.       Roadshow Copenhagen, UniCredit
          31.05.       Roadshow Helsinki, UniCredit
          31.05.       Roadshow Stockholm, ABN Amro
                                         ,
          09.06.       Roadshow Vienna, Berenberg
          16.06.       Annual General Meeting, Hamburg
          16.06.       Supervisory Board meeting, Hamburg
          21.-22.06.   Bankhaus Lampe Hamburg Investment
                                   p        g
                       Conference
          11.08.       Interim report H1 2011
          22.09.       Supervisory Board meeting, Hamburg
          27.-29.09.   UniCredit German Investment Conference,
                       Munich
                       M i h
          04.-06.10.   Expo Real, Munich
          19.10.       Real Estate Share Initiative, Frankfurt




                                                    Annual Earnings Press Conference | FY 2010 Results                     page 29
Company
          Contact
          Deutsche EuroShop AG
          Investor & Public Relations
          Oderfelder Straße 23
          20149 Hamburg
          Tel.
          Tel +49 (40) 41 35 79 - 20 / -22
          Fax +49 (40) 41 35 79 - 29                                                                      Claus-Matthias Böge
          E-Mail: ir@deutsche-euroshop.com                                                                Chief Executive Officer
          Web: www.deutsche-euroshop.com


               deutsche-euroshop.com/IRmall
               facebook.com/euroshop
               flickr.com/desag
               slideshare.net/desag                                                                       Olaf G. Borkers
               twitter.com/des_ag
               twitter.com/des ag                                                                         Chief Financial Officer
               youtube.com/DeutscheEuroShop


          Important Notice: Forward-Looking Statements
          Statements in this presentation relating to future status or
          circumstances, including statements regarding manage-
                                                           manage
          ment’s plans and objectives for future operations, sales
          and earnings figures, are forward-looking statements of
                                                                                                          Patrick Kiss
          goals and expectations based on estimates, assumptions
                                                                                                          Head of Investor & Public Relations
          and the anticipated effects of future events on current and
          developing circumstances and do not necessarily predict
          future results.

          Many factors could cause the actual results to be materially
          different from those that may be expressed or implied by
          such statements.

          Deutsche EuroShop does not intend to update these
                                                                                                          Nicolas Lissner
          forward-looking
          forward looking statements and does not assume any
                                                                                                          Manager Investor & Public Relations
          obligation to do so.




                                                                    Annual Earnings Press Conference | FY 2010 Results                          page 30

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Deutsche EuroShop | Bilanzpressekonferenz | Geschäftsjahr 2010

  • 1. 2010 feelestate.de ANNUAL EARNINGS PRESS CONFERENCE | FY 2010 RESULTS Hamburg, 29 April 2011
  • 2. Company Target – Performance Comparison Revenue EBIT EBT before Valuation* 150 144.2 130 124.0 70 139-142 118 121 118-121 63.9 65 140 120 58-60 60 130 110 55 120 100 50 110 45 90 40 100 80 35 90 70 30 Target T t Actual A t l Target Actual Target Actual 160 140 70 63.9 144.2 124.0 140 127.6 120 110.7 60 54.9 120 115.3 98.1 98 1 48.7 100 50 95.8 86.3 100 92.9 78.5 38.9 80 40 36.1 80 60 30 60 40 +10%** 20 +15%** 40 +12%** 12% 20 20 10 0 0 0 €m 2006 2007 2008 2009 2010 €m 2006 2007 2008 2009 2010 €m 2006 2007 2008 2009 2010 * adjusted for one-time proceeds from disposals one time ** 2004-2010, Compound Annual Growth Rate (CAGR) Annual Earnings Press Conference | FY 2010 Results page 2
  • 3. Company Highlights 2010 January 2010: Acquisition of A10 Center Wildau/Berlin February 2010: Placement of 6,302,082 A10 Center new shares from a rights offering ( pp g g (approx. 5 times oversubscribed, proceeds of approx. €123 million) July/August 2010: Increase in the share capital against non-cash non cash contributions by 1,780,000 new shares Acquisition of further shareholdings in three shopping centers (Dresden, Kassel, Wuppertal) Dresden Kassel Wuppertal Annual Earnings Press Conference | FY 2010 Results page 3
  • 4. Company Highlights 2010 October 2010: Acquisition of Billstedt-Center Hamburg (with effect from 1 January 2011) y ) November 2010: Placement of 5.736.822 new Billstedt-Center shares from a rights offering g g (approx. 6 times oversubscribed, proceeds of approx. €132 million) December 2010: Acquisition of a further shareholding in Main-Taunus-Zentrum to 52% Main-Taunus-Zentrum Annual Earnings Press Conference | FY 2010 Results page 4
  • 5. Company Highlights 2011 January 2011: Increase of the shareholding in Stadt-Galerie Hameln to 100% March 2011: Opening of the Extension of Hameln the Altmarkt-Galerie Dresden April 2011: Opening of the A10 Triangle Dresden A10 Center Annual Earnings Press Conference | FY 2010 Results page 5
  • 6. Company Highlights TREND OF SHARE (INDEXED) Performance 2010: DES: +28.1% MDAX: +34.9% EPRA: +18.6% INDEX RANKING (MDAX) APR JAN 10 MAY JUN JUL AUG SEP OCT NOV DEC 11 FEB MAR 20 Index ranking MDAX 25 March 2011: 30 35 40 27. (Market Cap) 45 44. (Turnover) 50 Rank Market Cap Rank Turnover Annual Earnings Press Conference | FY 2010 Results page 6
  • 7. Company Retail turnover 2010* % change rent-to-sales % of % of Retail sector in 2010 ratio in % sales space Department stores -4.4 5.1 7.0 14.3 Food -0.4 6.5 10.2 7.0 Fashion textiles +6.5 +6 5 10.9 10 9 27.9 27 9 34.7 34 7 Shoes & leather goods +5.5 12.8 5.5 6.9 Sports +6.1 8.2 4.7 5.5 Health & Beauty -0.5 05 7.4 74 10.7 10 7 6.3 63 General Retail -0.2 10.2 11.0 11.2 Electronics -3.1 2.5 15.2 8.5 Services +4.8 +4 8 5.0 50 3.6 36 1.4 14 Food catering -0.9 13.2 4.2 4.2 Total -0.1 -0 1 8.2 82 100.0 100 0 100.0 100 0 *all German centers on a like-for-like basis (12 centers with a 2010 turnover of €1.4 billion) Annual Earnings Press Conference | FY 2010 Results page 7
  • 8. Company Tenants Structure Top 10 tenants* Low level of dependence on Metro-Group 7.1% the top 10 tenants Douglas-Group 4.6% H&M 2.5% REWE 2.2% Peek & Cloppenburg 2.1% C&A 2.0% New Yorker 1.9% Inditex Group 1.8% Deichmann 1.8% Esprit 1.4% Other tenants total 27.4% total 72.6% *in % of total rents as at 31 Dec 2010, excluding extensions Annual Earnings Press Conference | FY 2010 Results page 8
  • 9. Company Maturity Distribution of Rental Contracts* 2016 et sqq: 59.9% 59 9% Long-term contracts guarantee rental income 2011: 6.3% Weighted maturity 6.4 years 2012: 10.6% 2013: 3 2% 3.2% 2014: 10.5% 2015: 9.5% *as % of rental income as at 31 Dec 2010, excluding extensions Annual Earnings Press Conference | FY 2010 Results page 9
  • 10. Company Key Figures € million 01.01.-31.12.2010 01.01.-31.12.2009 +/- Revenue 144.2 127.6 13% Net operating income 129.0 114.5 13% EBIT 124.0 110.7 12% Net finance costs -60.2 -55.9 -8% EBT before valuation 63.9 54.9 16% Valuation V l ti result lt 33.1 33 1 -14.8 14 8 EBT 97.0 40.1 142% Consolidated profit 81.8 34.4 138% FFO per share (€) 1.40 1.40 0% Earnings per share (€) 1.80 0.88 105% € million 31.12.2010 31 12 2010 31.12.2009 31 12 2009 +/- Total equity 1,527.4 1,044.4 46% Interest bearing debt 1,288.2 934.2 38% Other debt 46.9 48.0 -2% Total assets 2,963.6 2,112.1 40% Equity ratio 51.5% 49.5% LTV ratio 45% 46% Annual Earnings Press Conference | FY 2010 Results page 10
  • 11. Company Balance Sheet in € thousand 31.12.2010 31 12 2010 31.12.2009 31 12 2009 +/- +/ Non-current assets 2,729,340 2,020,204 709,136 Current assets 234,236 91,941 142,295 Total assets 2,963,576 2,112,145 851,431 Group equity 1,249,652 921,325 328,327 Non controlling interests 277,780 277 780 123,035 123 035 154,745 154 745 Total equity 1,527,432 1,044,360 483,072 Bank debt 1,288,156 934,195 353,961 Deferred tax liabilities 101,052 85,600 15,452 Other liabilities 46,936 47,990 -1,054 Total equity and liabilities 2,963,576 2,112,145 851,431 Annual Earnings Press Conference | FY 2010 Results page 11
  • 12. Company Loan Structure* Principle amounts Share of avg. Interest lockin Duration (€ thousand) total loan interest rate Banks: Up to 1 year 1.0 62,939 4.9% 3.30% 18 German and 1 Austrian 1 to 5 years 3.6 552,823 43.3% 5.38% Weighted maturity 5 to 10 years 7.9 492,366 38.5% 4.96% of fixed interest periods 6.5 years Over 10 years 14.3 169,200 13.3% 4.74% Weighted maturity of the loans Total 2010 6.5 1,277,327 100% 5.03% >20 years 5,75 5.75 5.75 8 7 5.50 6 5.36 5 36 5.33 33 5 5.27 5.25 5.25 5,25 4 3 5.03 2 1 4.75 4.75 4,75 0 % 2006 2007 2008 2009 2010 yrs avg. interest rates weighted maturities *as of 31 December 2010 Annual Earnings Press Conference | FY 2010 Results page 12
  • 13. Company Maturities until 2015 end of fixed interest regular redemption total maturities periods respectively payments (€ million) expiring loans (€ million) (€ million) 2011 0 17.9 17.9 2012 54.6 20.1 74.7 2013 137.3 20.5 157.8 2014 205.3 22.6 227.9 2015 76.8 16.2 92.4 2011: renewed credit line of €150 million, runs 3 years until Feb 2014 2011: prolonged €81 million loan with a 10 years fixed interest period for 4.22% (former interest rate was 5.65%) Currently: discussion of before-maturity renewals of 7 loans with the y y banks, total volume of approx. €240 million *as of 31 December 2010 Annual Earnings Press Conference | FY 2010 Results page 13
  • 14. Company Valuation – Investment Properties Rating External appraisers: Feri Research and 50% DES‘ portfolio was rated very good (A) 50% GfK GeoMarketing Profitability Property Rating discounted cash-flow method di t d h fl th d 2009 2010 actual Macro-location 20.0% expected yield of 10-year Competitive environment 6.4% German federal bonds 4.48% 4.44% 3.24%1) average applied risk premiums 2.38% 2.21% Micro-location Mi l ti 9.6% 9 6% average discount rate 6.80% 6.65% Property quality 4.0% average p p y operating g property p g Tenants risk 10.0% and management costs 11.40% 11.70% 11.40%4) net initial yield 5.82% 5.89% 5.82%4) 6,80 7,00 , 6,68 , 6,65 6 65 6,56 6 56 6,54 6,44 6,38 6,50 discount rate net initial yield 6,00 5,82 5,89 5,50 5,64 5,48 5,46 5,40 5,39 5,00 5 00 2004 2005 2006 2007 2008 2009 2010 1) Status: 26 April 2011 Annual Earnings Press Conference | FY 2010 Results page 14
  • 15. Company Valuation – Investment Properties +600.3 2,700.7 € million +31.4 +78.0 1,991.0 31. Dec. 31 Dec 2009 Investments Appreciation, Appreciation IFRS 3 31. Dec. 31 Dec 2010 IAS 40 Annual Earnings Press Conference | FY 2010 Results page 15
  • 16. Company Profit and Loss Account 01.01.- 01.01.- in € thousand 31.12.2010 31.12.2009 +/- Revenue 144,189 127,563 13% Property operating and management costs P i d -15,212 1 212 -13,024 13 024 Net operating income 128,977 114,539 13% Other operating income 946 916 Corporate costs -5,891 -4,748 EBIT 124,032 110,707 12% Income from Investments 1,413 1,455 Net interest expense -53,035 -49,006 At equity valuation -593 -141 Profit/loss attributable to limited partners -7,948 -8,164 Net finance costs -60,163 -55,856 -8% EBT before Valuation 63,869 54,851 16% Measurement gains/losses 33,129 -14,772 14,772 EBT 96,998 40,079 142% Taxes -15,181 -5,712 Consolidated profit 81,817 81 817 34,367 34 367 138% Annual Earnings Press Conference | FY 2010 Results page 16
  • 17. Company Revenue Bridge 2010 +1.1 = +1.1% 144.2 € million illi +15.5 +15 5 127.6 2009 Dresden, Kassel, Increase in rents 2010 Hamm, A10 Annual Earnings Press Conference | FY 2010 Results page 17
  • 18. Company Net Finance Cost Bridge 2010 Income from Interest Interest At equity Minority 2009 investments income expense valuation profitshare 2010 1.0 -54.1 -55.9 1.4 +0.0 +0.4 -0.6 -4.4 44 -7 9 7.9 € million -0.5 +0.2 -60.2 Annual Earnings Press Conference | FY 2010 Results page 18
  • 19. Company Valuation – Investment Properties € million 2010 2009 +/- Initial valuation 6.1 61 0.0 00 Revaluation 25.4 -20.5 IFRS 3 4.7 6.0 Other 0.0 0.5 Minority interest y -3.0 -0.8 Valuation result before taxes 33.1 -14.8 47.9 Deferred taxes -5.4 3.0 Valuation result after taxes 27.7 -11.8 39.5 (Attributable to Group shareholders) Annual Earnings Press Conference | FY 2010 Results page 19
  • 20. Company EBT Bridge 2010 +9.0 = +16 4% +16.4% 97.0 € million +47.9 40.1 2009 Valuation result Increase 2010 Annual Earnings Press Conference | FY 2010 Results page 20
  • 21. Company Profit Bridge 2010 +8.0 = +17.4% 81.8 € million +39.4 +39 4 34.4 2009 Valuation Increase 2010 Annual Earnings Press Conference | FY 2010 Results page 21
  • 22. Company Net Asset Value in € thousand 2010 2009 total p per share total p per share Equity 1,249,651 24.20 € 921,325 24.37 € plus deferred taxes 101,052 1.96 € 85,600 2.26 € Net asset value of 1,350,703 26.16 € 1,006,925 26.63 € Deutsche EuroShop Number of shares 51,631,400 37,812,496 Number of shares NAV per share 60 28 27.43 51.63 26.91 26.63 26 63 50 26.16 26 25.53 40 37.81 34.37 34.37 34.37 30 24 20 22 10 0 20 mn 2006 2007 2008 2009 2010 € 2006 2007 2008 2009 2010 Annual Earnings Press Conference | FY 2010 Results page 22
  • 23. Company Earnings per Share 2010 2009 Issued shares (31 D ) I d h Dec) 51,631,400 51 631 400 37,812,496 37 812 496 Average number of shares 45,544,976 39,056,542 Consolidated net profit attributable to Group shareholders T€ 81,817 34,367 Earnings per share € 1.80 0.88 2.92 2.74 2,70 2,20 1.49 0.94 2.00 1.80 1,70 , 1.55 0.87 0.61 Measurement result 0.86 0.88 Additional profit 1,20 0.89 0.93 0.67 Operating profit 0,70 0.23 1.13 1.18 1.19 0.77 0.94 0 94 0.66 0.62 0,20 -0.30 -0,30 € 2004 00 2005 005 2006 006 2007 00 2008 008 2009 009 2010 0 0 Annual Earnings Press Conference | FY 2010 Results page 23
  • 24. Company Dividend & Performance Dividend1) Share price in € in € 1,25 28.98 30 28.08 26.942) 23.73 23 73 24.30 25 1,15 23.50 23.67 1.103) 19.26 20 16.88 1.05 1.05 1.05 1.05 1,05 1 05 1.00 15 0.96 0.96 0.96 0,95 10 0,85 5 2003 2004 2005 2006 2007 2008 2009 2010 2011 Performance DES: 1 year (2010): +28.1% 3 years: +41.2% = +12.2% p.a. 41 2% 12 2% 5 years: +50.6% = +8.5% p.a. since IPO (2001) = +9.7% p.a. 1) 2) 3) respectively paid for the previous financial year status: 27 Apr 2011 proposal for AGM Annual Earnings Press Conference | FY 2010 Results page 24
  • 25. Company Shareholder Structure 10,000 shareholders Free float 85.0% Institutional Germany Investors 72% 52.5%% BlackRock 3.3% Private Otto family Investors 15.0% 29.2% Other 2% NOFR USA 2% CH BE UK 8% 3% 3% 4% 6% *Status: 20 April 2011 Annual Earnings Press Conference | FY 2010 Results page 25
  • 26. Company Outlook Positive economic trend to be echoed in our shopping centers Write-downs remain at a very low level (0.4%), the vacancy rate rests stable under 1%, YTD no changes demand for retail real estate still increasing, insufficient supply for reasonable prices DES will be watching developments on the real estate market very carefully y Extensions of A10 Center and Altmarkt-Galerie Dresden already opened – fully let Main-Taunus-Zentrum extension to follow in November Good start into 2011 Annual Earnings Press Conference | FY 2010 Results page 26
  • 27. Company Forecast € million 220 198-202 200 Revenue 184-188 180 160 144.2 140 127.6 120 115.3 100 92.9 92 9 95.8 CAGR 80 +14% 60 +3% +20% +11% +13% +29% +8% 40 169-173 190 170 EBIT1) 157-161 150 124.0 124 0 130 110.7 110 98.1 90 73.6 77.2 CAGR 70 50 +5% +27% +13% +12% +28% +8% +15% 30 +28% 84-87 84 87 95 85 EBT before Valuation1) 75-78 75 63.9 65 54.9 55 48.7 CAGR 45 36.1 38.9 35 +20% +16% 25 +8% +25% +12% +17% +12% 15 € 2,00 FFO per share 1.60-1.64 1.48-1.52 1.50 1,50 1.38 1.40 1.40 1.08 1.12 1.00 1,00 CAGR +4% +23% +1% +0% +7% +8% +7%2) 0,50 2006 2007 2008 2009 2010 2011 2012 2006 2007 2008 2009 2010 2011 2012 1) adjusted for one-time proceeds from disposals 2) incl. dilution Annual Earnings Press Conference | FY 2010 Results page 27
  • 28. Company Key Data of the Share Listed since 02.01.2001 Nominal capital €51,631,400.00 Outstanding shares 51,631,400 Class of shares Registered shares Dividend 2010 (proposal) €1.10 52W High €29.00 52W Low €21.66 €21 66 Share price (27.04.2011) €26.94 Market capitalisation €1.4 billion avg. turnover per day last 12 months 116,000 shares Indices MDAX, EPRA, GPR, MSCI Small Cap Prime Standard Official market Frankfurt and XETRA Berlin-Bremen, Dusseldorf, Hamburg, OTC market Hanover, Hanover Munich and Stuttgart ISIN DE 000 748 020 4 Ticker DEQ, Reuters: DEQGn.DE Market makers Close Brothers Seydler, WestLB Annual Earnings Press Conference | FY 2010 Results page 28
  • 29. Company Financial Calendar 2011 29.04. Annual earnings press conference, 10.11. Nine-month report 2011 Hamburg 14.11. Roadshow Zurich, Rabo 02.05. Roadshow Munich, Baader Bank 16.-17.11. WestLB Deutschland Conference, Frankfurt 13.05. Interim report Q1 2011 17.11. Supervisory Board meeting, Hamburg 17.05. 1 0 Roadshow Luxembourg, 23.11. Roadshow Brussels, Petercam Close Brothers Seydler 29.11.-02.12.Berenberg European Conference, Pennyhill 18.05. Roadshow Paris, Bankhaus Lampe 24.05. Metzler Property Day, Frankfurt 25.05. 25 05 Kempen & Co. European Property Co Seminar, Amsterdam 30.05. Roadshow Copenhagen, UniCredit 31.05. Roadshow Helsinki, UniCredit 31.05. Roadshow Stockholm, ABN Amro , 09.06. Roadshow Vienna, Berenberg 16.06. Annual General Meeting, Hamburg 16.06. Supervisory Board meeting, Hamburg 21.-22.06. Bankhaus Lampe Hamburg Investment p g Conference 11.08. Interim report H1 2011 22.09. Supervisory Board meeting, Hamburg 27.-29.09. UniCredit German Investment Conference, Munich M i h 04.-06.10. Expo Real, Munich 19.10. Real Estate Share Initiative, Frankfurt Annual Earnings Press Conference | FY 2010 Results page 29
  • 30. Company Contact Deutsche EuroShop AG Investor & Public Relations Oderfelder Straße 23 20149 Hamburg Tel. Tel +49 (40) 41 35 79 - 20 / -22 Fax +49 (40) 41 35 79 - 29 Claus-Matthias Böge E-Mail: ir@deutsche-euroshop.com Chief Executive Officer Web: www.deutsche-euroshop.com deutsche-euroshop.com/IRmall facebook.com/euroshop flickr.com/desag slideshare.net/desag Olaf G. Borkers twitter.com/des_ag twitter.com/des ag Chief Financial Officer youtube.com/DeutscheEuroShop Important Notice: Forward-Looking Statements Statements in this presentation relating to future status or circumstances, including statements regarding manage- manage ment’s plans and objectives for future operations, sales and earnings figures, are forward-looking statements of Patrick Kiss goals and expectations based on estimates, assumptions Head of Investor & Public Relations and the anticipated effects of future events on current and developing circumstances and do not necessarily predict future results. Many factors could cause the actual results to be materially different from those that may be expressed or implied by such statements. Deutsche EuroShop does not intend to update these Nicolas Lissner forward-looking forward looking statements and does not assume any Manager Investor & Public Relations obligation to do so. Annual Earnings Press Conference | FY 2010 Results page 30