John Breslin - Introduction / overview

WebCamp: Social Networks Introduction / Overview

Welcome to WebCamp
WebCamp is a free Web interest event (à la BarCamp)
The first one is today 
The idea is that there will be a number of these events themed by topic (since there are many Web interests)
Today’s event is about social networks !

What is DERI?
Digital Enterprise Research Institute
Established at NUI Galway in June 2003
One of the largest “Semantic Web” research institutes
About €25 million in funding from EU FP6, SFI, EI
Now has 85 members (staff and students)
Three main research clusters:
Semantic Web
Semantic Web Services
E-Learning with Semantics
About 100 project partners

Internet access via wireless
Open-access using the SSID “DERI-Open-Wireless”
( ( ( ) ) )

Food (not free I’m afraid)
The DERI Café
Downstairs
Breakfast until 11 / 11:30
Coffee
Sandwiches and hot food
During lunch hours
Westwood Hotel
Just across the road
In case downstairs is full!

We all live in a social network…
… of friends, family, workmates, fellow students, acquaintances, etc.
Friend of a friend, or “dúirt bean liom go ndúirt bean leí”
Theory that anybody is connected to everybody else (on average) by no more than six degrees of separation

What are social network services?
Idea behind social networking services (SNS) is to make these real-world relationships explicitly defined online
Wikipedia:
“ A social network service is social software focused on the building and verifying of online social networks for whatever purpose.”
Surf from your list of friends to find friends-of-friends, or friends-of-friends-of-friends for various purposes
Most allow content generation and sharing
Features:
Network of friends (inner circle); person surfing; private messaging; discussion forums; events management; blogging and commenting; media uploading

Trying to make friends without a SNS Valdis Marc Met Marc and I already had friends in common! I later found out my cousin Ailish also knows Andrew. The “small world” phenomenon… Latvia Uldis DERI John Dublin Clare Bros John C Andrew

History of social networking services
Up to 2002:
OneList, ICQ, Evite
2002 to 2003:
Friendster, LinkedIn, MySpace
2004 to 2005:
orkut, Facebook, Bebo
2006 to 2007:
YASNS, BYOSN
Ning
Konsort
AroundMe

Big social network services
MySpace 130,000,000
Hi5 50,000,000
Xanga 40,000,000
Classmates.com 40,000,000
orkut 36,532,811
Windows Live Spaces 30,000,000
Friendster 29,100,000
Reunion.com 25,000,000
Bebo 22,000,000
BlackPlanet.com 18,000,000
Cyworld 15,000,000
Facebook 12,000,000
LiveJournal 10,921,263
http://en.wikipedia.org/wiki/List_of_social_networking_websites

VC and sales of SNS sites
Friendster – $13M VC
Tribe – $6.3M VC
LinkedIn – $4.7M VC
Bebo – $15M VC (target audience is 10-20 years)
MySpace – Sold to News Corporation for $580M (target audience is 20-30 years)
Friends Reunited – Sold to ITV for £120M
Facebook – Purported $1B offer by Yahoo!, $1.6B actually available for deal, $2B wanted by founder

Distributed social network with FOAF
Can use FOAF to describe social networks across a number of services, and OpenID to provide single signon
Picture shows aggregated data of both my work colleagues and my online friends

General interest / technical talks in the AM Gabriela Avram UL Mark Tarbatt Generator Andrew Page Bigulo Jill Freyne UCD Conor Hayes DERI, NUI Galway Valdis Krebs OrgNet

Breakout sessions on social networks in the PM
The future of social network services (improving interfaces to simulate real-world interaction; distributed social networks and reusable profiles; object-centered sociality; etc.)
Moderated by Ina O’Murchu
Trust, privacy and reputation (identifying reputable, reliable sources of information / services in social networks; privacy issues; profiling customer behaviour)
Moderated by Conor Hayes
Evaluation strategies for social networks and for systems that build upon social networks
Moderated by Knud Möller

Principles of the birds of a feather discussions
Whoever comes are the right people
Whatever happens is the only right thing that could have happened
Whenever it starts is the right time
When it is over, it is over

The law of the two feet
If you find yourself in a place where you are neither learning nor contributing, it is your responsibility to leave and go to wherever there is greater potential for learning and contributing

Breakout session topics proposed so far
The future of social network services
DERI Seminar Room
Trust, privacy and reputation
DERI Meeting Room A
Evaluation strategies for social networks
DERI Meeting Room B

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