1. Desktop Education for
Parks And Recreation
Welcome and Sign-In
Have you downloaded and
printed a copy of your handouts?
Please sign in with:
Your Agency Name and the
number of people
watching/attending the webinar
from your agency today
1
2. Thumbs up or Thumbs down…
My life is easier because of social
media.
2
3. Social media is a very important
part of our current marketing
communications strategy.
How strongly to you agree with
this statement?
7. Where can we find YOUR AGENCY on
social media?
Facebook? Twitter? Instagram?
Pinterest? LinkedIn? You Tube? Slide
Share?
PLEASE SHARE
One Minute - Discuss and share
in your chat box…
8.
9.
10. How often do you check your
personal social media sites?
Hourly? A few times a day? A
few times a week? Never?
One Minute - Discuss and share
in your chat box…
11. How can we leverage the data
from social media to:
•Reach more people in our community
•Increase awareness of our
organization
•Drive more traffic to our community
events, parks, rec centers and camps
16. Key Date May 25th
Message Topic Early bird is closing next week
Marketing Objective Sign up more campers
Social Tool Facebook + Instagram
Measurement Lift in this week’s sign ups
Building A Conversation Calendar
17. Key Date __________________________
Message Topic ______________________
Marketing Objective ___________________
Social Tool __________________________
Measurement ________________________
Using Your Handout…
Build YOUR Own Conversation Calendar
18. In the FEEDBACK BOX… TRUE OR FALSE
Our agency has used
paid social media
ads.
If TRUE please elaborate
in the chat box below.