0
Make and Take
Social Media Marketing
Presented by:
André Pichly, M.S., CPRP
Recreation Superintendent
City of West Sacram...
At the end of this webinar you will. . .
• Be able to articulate the purpose of your
organization having a social media pr...
What is the purpose of social media?

connect

To allow individuals to
with one
another regardless of their physical locat...
Forms of Social Media*

Blogging
• Wordpress
• Typepad
• Blogger

Social
Networking
• Facebook
• LinkedIn (For
Professiona...
5
6
7
8
9
Small Group Discussion
3 minutes, 3 Questions to discuss and share
Make and Take Question #1

1. Where do you feel your ag...
11
12
Social media is not a trend,
it is a cultural shift and
we need to embrace it.
"In a time when customers have the power to...
Social Media Policies
True or False
Our agency has a written social media policy.

Do you

NEED one?
14
We developed a policy that
was ‘user friendly’ and would
allow us to evolve

15
16
17
The City reserves the right to restrict or
remove any content that is deemed to violate
the social media policy or any app...
Facebook, Twitter, YouTube and City iLights
are the only authorized social media outlets
for use by the City. If other soc...
Employees representing the City via social
media outlets must conduct themselves at all
times as representatives of the Ci...
Own
Your
Post!
21
We decided to do it ourselves
vs.
having someone do it for us

22
23
Regarding the pre-webinar
assignment…
Which of the following describes you/your group?
a) Everyone read/reviewed the pre-w...
Handouts/Resources Included with
this Webinar

25
"Consider creating an editorial calendar to help manage your content schedule.“
Tom Frick, Return on Engagement (2010)
26
Your Facebook Use
True or False
I/Most people in my group have a personal Facebook Page.

In your chatbox…
How often do YO...
What Makes a Good Post?
2 Minutes, 2 Questions to discuss and share
Make and Take Question #2

Think like the customer . ....
29
30
31
32
33
34
35
36
37
Negative Comments
True or False
It is always best to ignore negative
comments or complaints found on
social media.
38
“If someone posts a legitimate gripe about you or
your company . . . if you want to be a good social
citizen the best thin...
41
45
Tips for Twitter
• No more than 140 characters
• Can post photos
• URL Shortening apps help allow links to specific web
pa...
49
Know Your Audience
. . . throwing content blindly against a wall to see what
sticks doesn’t tend to be a very effective wa...
Questions we asked ourselves
as we developed our Social Media Strategy
• Who are our customers?
• Do you know which of you...
Specialty Groups
Specialty Groups
Specialty Groups
Specialty Groups
Don’t neglect the newsfeed!
Know when to post . . .
and when not to

63
Discuss, Share and Complete
Make and Take Question #3
• Our next move with social media should be to . . .
_______________...
Social Media is not
marketing . . .
It is a form of
2-way communication
that should be part of
your marketing plan.
your m...
Next Month’s Webinar
Make and Take Event Planning
• Facilitated by Leslie Fritz, CPRS
• leslie@cprs.org
• Our final 2013 W...
Thank you!
Presented by:
André Pichly, M.S., CPRP
Recreation Superintendent
City of West Sacramento
(916) 617-4627
andrep@...
Make and Take Social Media Marketing
Make and Take Social Media Marketing
Make and Take Social Media Marketing
Make and Take Social Media Marketing
Make and Take Social Media Marketing
Make and Take Social Media Marketing
Make and Take Social Media Marketing
Make and Take Social Media Marketing
Make and Take Social Media Marketing
Make and Take Social Media Marketing
Make and Take Social Media Marketing
Make and Take Social Media Marketing
Make and Take Social Media Marketing
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Make and Take Social Media Marketing

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Transcript of "Make and Take Social Media Marketing"

  1. 1. Make and Take Social Media Marketing Presented by: André Pichly, M.S., CPRP Recreation Superintendent City of West Sacramento 1. You know what to do, right? 2. Please sign in with your Agency Name and the number of people attending the webinar from your agency today. 3. Type the names of those wanting CEUs for this webinar with CEU after their name. (Jodi Rudick, CEU) 4. Have you read and reviewed your handouts? 1
  2. 2. At the end of this webinar you will. . . • Be able to articulate the purpose of your organization having a social media presence and identify the key components in both a user-friendly policy and strategy • Take material from this session that can be used to implement your own social media staff training session* *All documents have been included with iLinc emails for you to download. 2
  3. 3. What is the purpose of social media? connect To allow individuals to with one another regardless of their physical location. 3
  4. 4. Forms of Social Media* Blogging • Wordpress • Typepad • Blogger Social Networking • Facebook • LinkedIn (For Professionals) • Myspace Microblogging • Twitter • Instagram • Snapchat • Vine Social Curating • Pinterest • List.ly Social Bookmarking • Delicious • Digg • Reddit File Sharing • YouTube – Video • Slide Share – PowerPoint • FlickR, Picasa Photos 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. Small Group Discussion 3 minutes, 3 Questions to discuss and share Make and Take Question #1 1. Where do you feel your agency is with social media right now? 2. Does your agency use social media? If not, why? 3. What are your concerns in regards to staff using social media? 10
  11. 11. 11
  12. 12. 12
  13. 13. Social media is not a trend, it is a cultural shift and we need to embrace it. "In a time when customers have the power to tarnish a brand and reach hundreds of thousands of people instantly via social networks, shouldn't you make it easy as possible for them to communicate with you in as many ways as possible?“ Tom Frick, Return on Engagement (2010) Control your social media presence. 13
  14. 14. Social Media Policies True or False Our agency has a written social media policy. Do you NEED one? 14
  15. 15. We developed a policy that was ‘user friendly’ and would allow us to evolve 15
  16. 16. 16
  17. 17. 17
  18. 18. The City reserves the right to restrict or remove any content that is deemed to violate the social media policy or any applicable law. 18
  19. 19. Facebook, Twitter, YouTube and City iLights are the only authorized social media outlets for use by the City. If other social media outlets are found to provide value to the workplace and the public they will be added to the list of authorized social media sites. 19
  20. 20. Employees representing the City via social media outlets must conduct themselves at all times as representatives of the City of West Sacramento and act professionally and within established work rules and policies. Employees that fail to conduct themselves in an appropriate manner may be subject to discipline up to and including termination. 20
  21. 21. Own Your Post! 21
  22. 22. We decided to do it ourselves vs. having someone do it for us 22
  23. 23. 23
  24. 24. Regarding the pre-webinar assignment… Which of the following describes you/your group? a) Everyone read/reviewed the pre-webinar handouts. b) Some people read/reviewed the pre-webinar handouts. c) Most did NOT review the pre-webinar handouts but we WILL, because they look great. d) What pre-webinar handouts? 24
  25. 25. Handouts/Resources Included with this Webinar 25
  26. 26. "Consider creating an editorial calendar to help manage your content schedule.“ Tom Frick, Return on Engagement (2010) 26
  27. 27. Your Facebook Use True or False I/Most people in my group have a personal Facebook Page. In your chatbox… How often do YOU or most people in your group check Facebook? How often do YOU or most people in your group add content (updates, post photos/videos, comments) to your Facebook profile? 27
  28. 28. What Makes a Good Post? 2 Minutes, 2 Questions to discuss and share Make and Take Question #2 Think like the customer . . . . . . . • If you have your own Facebook account, how do you use it and what do you enjoy about it? • What do you believe makes for a good post? 28
  29. 29. 29
  30. 30. 30
  31. 31. 31
  32. 32. 32
  33. 33. 33
  34. 34. 34
  35. 35. 35
  36. 36. 36
  37. 37. 37
  38. 38. Negative Comments True or False It is always best to ignore negative comments or complaints found on social media. 38
  39. 39. “If someone posts a legitimate gripe about you or your company . . . if you want to be a good social citizen the best thing you can do is either refute it with tangible evidence to the contrary or offer to fix the problem. As Mitch Joel said in his book Six Pixels of Separation, ‘You can’t control the conversation. . . You can control whether or not you take part.’” "If you edit dissenting comments, you could be viewed as undermining an open dialogue, which could be detrimental to the perception of your company or organization."
  40. 40. 41
  41. 41. 45
  42. 42. Tips for Twitter • No more than 140 characters • Can post photos • URL Shortening apps help allow links to specific web pages – Bit.ly • http://www.cprs.org/user_media/pdfs/DEPR_Webinars/catalog_2 013-webinar_series.pdf becomes http://bit.ly/19w1Pdf – Tinyurl.com – Ow.ly – Goo.gl • Can be use to post public or private “tweets” • Real Time 46
  43. 43. 49
  44. 44. Know Your Audience . . . throwing content blindly against a wall to see what sticks doesn’t tend to be a very effective way to engage users. Instead, figure out who those users are and what they want and then provide it to them. Tom Frick, Return on Engagement (2010) 51
  45. 45. Questions we asked ourselves as we developed our Social Media Strategy • Who are our customers? • Do you know which of your customers are using social media? • Benefits of engaging customers vs. ‘pushing’ information.
  46. 46. Specialty Groups
  47. 47. Specialty Groups
  48. 48. Specialty Groups
  49. 49. Specialty Groups
  50. 50. Don’t neglect the newsfeed!
  51. 51. Know when to post . . . and when not to 63
  52. 52. Discuss, Share and Complete Make and Take Question #3 • Our next move with social media should be to . . . _________________________________ • Who will need to champion our social media effort? • The three (3) things I want to do to move my organization’s social media strategy forward are: 1. ____________________ 2. ____________________ 3. ____________________ 64
  53. 53. Social Media is not marketing . . . It is a form of 2-way communication that should be part of your marketing plan. your marketing plan
  54. 54. Next Month’s Webinar Make and Take Event Planning • Facilitated by Leslie Fritz, CPRS • leslie@cprs.org • Our final 2013 Webinar will showcase lessons learned, tips and strategies from park and recreation professionals who have designed, coordinated and managed large and small events. 67
  55. 55. Thank you! Presented by: André Pichly, M.S., CPRP Recreation Superintendent City of West Sacramento (916) 617-4627 andrep@cityofwestsacramento.org : www.linkedin.com/in/andrepichly Department website: www.westsacfun.org
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