SlideShare a Scribd company logo
1 of 129
Download to read offline
Cutting Edge Marketing - BYOD
Awesome Apps and Cool Tools
2014

Jodi L. Rudick, MAS
Go to www.littleredsbigideas.typepad.com to
download a complete list of resources
discussed in this session


A few notes before we
begin…
Jodi Speak

Feel free to play on your own device
 PowerPoint Screen Shots online
along with lots of other resources at
my blog
 Screen Shots will give overview of
site
 Note those sites you want to visit
online


◦ Today or Tonite
◦ Later (When?)

You will be familiar with some of the
apps
 This presentation feature Marketing
Communications Apps


◦ Many Other Awesome Apps Sessions
◦ Social Media Marketing Overview Only

You will feel overwhelmed
 Take breaks as you need them
 LET’S GO1

What is
Cutting
Edge?
In Plain English – You Tube
Videos
Let’s Jump Right In…
ACA
Mona Lisa – Tagxedo Style
Tualatin Hills Parks and Recreation District Goes
Tagxedo

www.thprd.org
Change Shapes and Colors
Must Explore Sites
Meetup Find, Create and Attract
Groups
Meetup Search: Golf, 92010
Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition
Customer Review Sites

Because what
you DON’T
know can hurt
you!
Fact or
Fiction?
Reviewers are
usually
complaining
about
something.
Customer Review Sites


Who are
“Reviewers”?





Reviewer Demographics

Reviewers are your citizens/patrons/
taxpayers/visitors.
Reviewers are human beings with (sometimes
unpredictable) feelings and sensitivities.
Reviewers are vocal and opinionated
Reviews as a hobby.
FourSquare and Facebook
Places
Check in, Connect with Others
Yelp: Real Reviews You Must
Review
Social Media Apps
7 Terrific Ways to Use Social
Media for Instant Feedback
Monitor brand mentions
Host Focus Groups
Online surveys and polls
Collect product feedback
Ask industry experts

Develop personas
Source blog content
News and Links- 140 Characters at a Time
(Facebook Users: It’s like status update)
Tweet
Deck
LinkedIn – Post your “profile”
Connect PROFESSIONALLY
Group Functions


Discuss
Problems



Find solutions



Soft sell



Build
relationships



Share Ideas



Search for Jobs



Find Talent

Just like in REAL life
FaceBook

I want FaceBook to be
what the telephone
once was. Everyone will
use it. Everyone will
need it.
– Mark Zuckerberg, Facebook
Founder, Newsweek Magazine
Promote Events in REAL
Time
Find, Connect and Support Your
Target Audience
Thanks, Congratulate
Monitor Opinions, Discussions
and Gather Input
Why comment




Announce related
activities
Goodwill
◦ Connect
◦ Congratulate





Express thanks
Show compassion
Offer help
◦ Share ideas
◦ Sell a solution
◦ Don’t SPAM
ShortStack –
Take Social
Media to the
Next Level
ShortStack Resources and
Templates
ShortStack Resources and
Templates
ShortStack Tips, Tricks and
Ideas
ShortStack
Templates
Edmodo

Who could you or your staff use
Edmodo?
What do your “customers” have in common?

There’s a “group” for that
active minnesota moms
Parents Connect Blog (Web Log)
Birdwatching, anyone?
birdwatching illinois
Online
Analytic
s
Google
Facebook Insights
Social
Mention
Marketing Communications
Internal
External
Public Awareness
Broadcast Tools
Marketing Planning Tools Marketmybiz
Basecamp Project
Management
Email Marketing – Mail Chimp
Constant Contact – Integrated
Marketing
DudaMobile.com Covert
Websites to Mobile in a Flash
Turn your website into a…
Mobile App in Seconds!
Customer Feedback Tools
WHAT DO
YOU
WANT/NEED
TO KNOW?
What do you want and need to know from your customers?
Survey Tools and Terms

Online Survey Options



Define Survey Questions





Online Interface





Distribution



Links



Randomization



Flexible survey look and feel.



Skip logic.



Piping.



Randomization.



Website integration.



Data analysis.






Survey Monkey
Zoomerang
SurveyGizmo
PollDaddy
Integrated Options
◦ Constant Contact - Options to
integrate
newsletters, emails, events, survey
s
◦ FormSite - Website integration

Moodle (www.moodle.org)
Allows tests and surveys
Polls Everywhere
 Opiniator
 Textizen


FREE Survey Tools
with inexpensive Upgrade Options
Overview of the options www.idealware.org/articles/fgt_online_surveys.php
What do you Need to Know?
Common Park and Recreation Surveys


Who
◦ Demographics







Age
Gender
Education
Military Service
Family Make-up
Generational

◦ Is making buying
decisions?

When?
 Where?
 Why?
 How?














General Event Feedback
Conference Feedback
Class/Program Feedback
Education Feedback
Employee Engagement
Volunteer Organization
Environmental Issues
Customer Satisfaction
Website Feedback
Mobile or Cell
Phone and App Use
Polls Everywhere
Survey
Monkey
Opiniator
Virtual Meetings/Town Halls
Duolingo
Double Tree
Example



Ask people in your social network to share
their opinions on a critical issue through a
survey or poll.



Check out how DoubleTree is improving its
service offerings (and its fan base and
social media engagement while they're at
it) by asking its social community to
complete a short survey.



The company starts by tweeting a link to
the survey with its hashtag, #LittleThings.
It's aPromoted Tweet, which shows
DoubleTree cares enough to spend money
on getting the public's feedback.



Also notice how many retweets it has
already received as people share the
survey with their friends.



The link takes you to DoubleTree's
Facebook page, where you're asked to
Like the page to complete the survey. And
you know what? I'm just opinionated
enough to do it.



Once the survey is complete, DoubleTree
does two smart things. First, they say
"thank you" -- in really, really big letters.
Second, they show a live tweet stream of
the #LittleThings hashtag and invite you to
join the discussion back on Twitter.
Thank, appreciate and Listen
Storytelling Tools
Graphics and Presentations
Assistance
Videoliceous
Createspac
e (Amazon)
iBooks Author (Mac Only)
Present.me
How Could You Use
Present.me?
Slideshar
e
Prezi – PowerPoint on
Steroids!
Animoto – Upload pics and a
movie is created
Logo Maker
Wordle – Graphic Design Wizard
to Look Like a Pro
Wordle Words


Minnesota~Department~of~Natural~Resources



Hunt



Minnesota~Department~of~Natural~Resources



Trap



Minnesota~Department~of~Natural~Resources



Nature, wildlife~viewing & birding



Minnesota~Department~of~Natural~Resources



Snowmobile



Minnesota~Department~of~Natural~Resources



Swimming



Minnesota~Department~of~Natural~Resources



Explore



Bike

Discover





Connect



Boat



Explore



Camp



Discover



Canoe



Connect



kayak



Camp



Cross-country~ski



Listen



Learn



Explore



Fish



Geocache



Discover



Geology



Connect



Hike



Explore



Hike



Discover



Dream



Connect



Stargaze



Camp



Horseback~ride



Listen



Learn
Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition
Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition
Or this…
How about this?
Tagxedo – Word Clouds to
Knock Your Socks off!
Smore.com
Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition
Poster My
Wall
Free Certificate Maker
Certificate Street
Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition
Free Play Music for Non-profit
Use
Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition
Now What?
Review the sites that excite you most
 Dedicate time in your calendar to
explore these sights (away from your
emails and phone)
 Share your favorite sites with others
 Attend FREE online webinars to learn
more about emerging sites (Fill out the
form or turn in a business card for an
invitation)
 Be patient with yourself!

Communication Tools
Engagement
 Interaction
 Response
 Polling
 Feedback
 Collaboration

Mentimeter.co
m
scrible.com
How scrible.com
works

How Could You Use
scrible.com?
Spea
kPip
e
Simple Meet Me

List 3 Ways You
might use
Simple Meet Me?
Remind 101
Remind 101
QR Code Generators
QR Stuff
QR Voice
QR Code Resources
QR Code
Brainstorm
List 5 Ways
You Can Use
QR Codes at
your agency?
Staff Training
Education
TED

How Can
You Use
TED?
•?
•?
•?
TED Explored
One of my favorite videos…
Course Hero
Course Hero – Intro to Marketing
How Could You Use
Course Hero?
Course Hero
Flashcards
Coursera – FREE College Level
Courses
Coursera Categories and
Universities
This looks interesting…
Screenr
Skitch
The PE Geek
Do you YouTube?
Find YouTube Contests
Step1
 Log on to the YouTube home
page (see the Resources
section below).
Step2
 Click the 'Community' tab.
Step3
 Find the 'Contests' heading.
Step4
 Scroll through the list of
contests.
.

Participate in YouTube Contests
Step1
 Click on an individual contest that looks
appealing, or hit 'See More Contests' for
the full available listings.
Step2
 Scroll down to the 'About This Contest'
heading. Here, you'll find contest details
such as duration, prizes and the detailed
contest theme. Read the contest rules.
Step3
 Click on submitted videos to see what
others have already done. If a contest is
open for voting, you can vote on any of
the posted videos.
Step4
 Upload your own videos to the contest.
Click the 'Upload Videos' text link to get
started
Montgomery County Parks YouTube
Contest

http://www.mc-mncppc.org/Parks/events/starsearch/
You Tube Contests

http://www.youtube.com/
Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition
Marshall Recreation
Center

Staff Orientation Jeopardy Quiz
Productivity Tools
Springpad
Social Bookmarking
Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition
http://www.delicious.com/jodirudi
ck
Those Librarians – One step
ahead of “us”
Wikis
Wikis enable Online
Collaboration
So easy – even a kid can do
it!
Evernote
Online Meetings and
Webinars
Collaboration Tools

More Related Content

What's hot

Facebook Advertising 2012
Facebook Advertising 2012Facebook Advertising 2012
Facebook Advertising 2012e-CBD
 
Sample Social Media Strategy
Sample Social Media StrategySample Social Media Strategy
Sample Social Media StrategyAndrew Bell
 
Social Media 101
Social Media 101Social Media 101
Social Media 101will gray
 
Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Matt Granfield
 
Social media strategies for small business notes pages
Social media strategies for small business   notes pagesSocial media strategies for small business   notes pages
Social media strategies for small business notes pagesAntoinette Raynes
 
The Secret To Social Media Success in 10 Easy Steps
The Secret To Social Media Success in 10 Easy StepsThe Secret To Social Media Success in 10 Easy Steps
The Secret To Social Media Success in 10 Easy StepsHeidi Cohen
 
Social media marketing survival guide
Social media marketing survival guideSocial media marketing survival guide
Social media marketing survival guideMatt Granfield
 
Social@Ogilvy On: Pinterest for Brands
Social@Ogilvy On: Pinterest for BrandsSocial@Ogilvy On: Pinterest for Brands
Social@Ogilvy On: Pinterest for BrandsOgilvy Consulting
 
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...desis_uk
 
Social Media For Small Business_By Jenni Lloyd, NixonMcInnes
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesSocial Media For Small Business_By Jenni Lloyd, NixonMcInnes
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
 
Social Media Marketing (Ksc Fall Class)
Social Media Marketing (Ksc Fall Class)Social Media Marketing (Ksc Fall Class)
Social Media Marketing (Ksc Fall Class)chianti1976
 
7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social MediaPenji
 
Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Distilled
 
2013 is "The Year of the Hashtag"
2013 is "The Year of the Hashtag"2013 is "The Year of the Hashtag"
2013 is "The Year of the Hashtag"Marc Horne
 
Does your brand speak emojis on social media (1)
Does your brand speak emojis on social media (1)Does your brand speak emojis on social media (1)
Does your brand speak emojis on social media (1)Falcon.io
 
Social Media and Online Marketing Made Simple Series: An introduction to Onli...
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Social Media and Online Marketing Made Simple Series: An introduction to Onli...
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Molly O'Kane
 
Building A Successful Social Media Campaign
Building A Successful Social Media CampaignBuilding A Successful Social Media Campaign
Building A Successful Social Media CampaignNik Souris
 
The Basics: Marketing on the Social Web
The Basics: Marketing on the Social WebThe Basics: Marketing on the Social Web
The Basics: Marketing on the Social Webjackiepeters
 

What's hot (20)

Facebook Advertising 2012
Facebook Advertising 2012Facebook Advertising 2012
Facebook Advertising 2012
 
Sample Social Media Strategy
Sample Social Media StrategySample Social Media Strategy
Sample Social Media Strategy
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101Social Media Marketing for Small Business 101
Social Media Marketing for Small Business 101
 
Social media strategies for small business notes pages
Social media strategies for small business   notes pagesSocial media strategies for small business   notes pages
Social media strategies for small business notes pages
 
The Secret To Social Media Success in 10 Easy Steps
The Secret To Social Media Success in 10 Easy StepsThe Secret To Social Media Success in 10 Easy Steps
The Secret To Social Media Success in 10 Easy Steps
 
Social media marketing survival guide
Social media marketing survival guideSocial media marketing survival guide
Social media marketing survival guide
 
Social@Ogilvy On: Pinterest for Brands
Social@Ogilvy On: Pinterest for BrandsSocial@Ogilvy On: Pinterest for Brands
Social@Ogilvy On: Pinterest for Brands
 
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...
USING DESIGN TO SHOWCASE YOUNG PEOPLE'S POTENTIAL - By Vincenzo Di Maria, Com...
 
Social Media for Business 2016
Social Media for Business 2016 Social Media for Business 2016
Social Media for Business 2016
 
Social Media For Small Business_By Jenni Lloyd, NixonMcInnes
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesSocial Media For Small Business_By Jenni Lloyd, NixonMcInnes
Social Media For Small Business_By Jenni Lloyd, NixonMcInnes
 
Social media
Social media Social media
Social media
 
Social Media Marketing (Ksc Fall Class)
Social Media Marketing (Ksc Fall Class)Social Media Marketing (Ksc Fall Class)
Social Media Marketing (Ksc Fall Class)
 
7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media7 Things You Should Be Doing On Social Media
7 Things You Should Be Doing On Social Media
 
Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled |
 
2013 is "The Year of the Hashtag"
2013 is "The Year of the Hashtag"2013 is "The Year of the Hashtag"
2013 is "The Year of the Hashtag"
 
Does your brand speak emojis on social media (1)
Does your brand speak emojis on social media (1)Does your brand speak emojis on social media (1)
Does your brand speak emojis on social media (1)
 
Social Media and Online Marketing Made Simple Series: An introduction to Onli...
Social Media and Online Marketing Made Simple Series: An introduction to Onli...Social Media and Online Marketing Made Simple Series: An introduction to Onli...
Social Media and Online Marketing Made Simple Series: An introduction to Onli...
 
Building A Successful Social Media Campaign
Building A Successful Social Media CampaignBuilding A Successful Social Media Campaign
Building A Successful Social Media Campaign
 
The Basics: Marketing on the Social Web
The Basics: Marketing on the Social WebThe Basics: Marketing on the Social Web
The Basics: Marketing on the Social Web
 

Similar to Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition

Understanding How to Use Social Media for Business
Understanding How  to  Use Social Media for BusinessUnderstanding How  to  Use Social Media for Business
Understanding How to Use Social Media for BusinessHareesh Tibrewala
 
Awesome Apps 2018 - Marketing
Awesome Apps 2018 - MarketingAwesome Apps 2018 - Marketing
Awesome Apps 2018 - MarketingJodi Rudick
 
How to Market your Small Business Online
How to Market your Small Business OnlineHow to Market your Small Business Online
How to Market your Small Business Onlinebelugasocial
 
Twitter For Business Workshop
Twitter For Business WorkshopTwitter For Business Workshop
Twitter For Business Workshopnickcable
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Businessbatchblue
 
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Chrystie Vachon
 
Awesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsAwesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsJodi Rudick
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...Scott Schablow
 
Social Media For Market Research 02 2010b
Social Media For Market Research 02 2010bSocial Media For Market Research 02 2010b
Social Media For Market Research 02 2010bSusby Digital
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media PrimerRickey Gold
 
Social Media for Success
Social Media for SuccessSocial Media for Success
Social Media for SuccessCIVIC Digital
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10Q&A Business Solutions
 
Using Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessUsing Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessMedia Barker
 
Understanding Social Media - Greater Hartford Board of Realtors
Understanding Social Media - Greater Hartford Board of RealtorsUnderstanding Social Media - Greater Hartford Board of Realtors
Understanding Social Media - Greater Hartford Board of RealtorsLinda Davis in Ledyard CT
 

Similar to Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition (20)

dallas-seo-interactive-marketing-presentation
dallas-seo-interactive-marketing-presentationdallas-seo-interactive-marketing-presentation
dallas-seo-interactive-marketing-presentation
 
Understanding How to Use Social Media for Business
Understanding How  to  Use Social Media for BusinessUnderstanding How  to  Use Social Media for Business
Understanding How to Use Social Media for Business
 
Awesome Apps 2018 - Marketing
Awesome Apps 2018 - MarketingAwesome Apps 2018 - Marketing
Awesome Apps 2018 - Marketing
 
Awesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsAwesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech Tools
 
How to Market your Small Business Online
How to Market your Small Business OnlineHow to Market your Small Business Online
How to Market your Small Business Online
 
Twitter For Business Workshop
Twitter For Business WorkshopTwitter For Business Workshop
Twitter For Business Workshop
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
 
SMU Starting a Business
SMU Starting a Business SMU Starting a Business
SMU Starting a Business
 
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
 
Awesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech ToolsAwesome Apps and Cool Tech Tools
Awesome Apps and Cool Tech Tools
 
SMU MBA Social Media Strategy
SMU MBA Social Media StrategySMU MBA Social Media Strategy
SMU MBA Social Media Strategy
 
Social Media For Business
Social Media For BusinessSocial Media For Business
Social Media For Business
 
What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...What's Missing from Your Social Media Program? How to Create an Effective Soc...
What's Missing from Your Social Media Program? How to Create an Effective Soc...
 
Social Media For Market Research 02 2010b
Social Media For Market Research 02 2010bSocial Media For Market Research 02 2010b
Social Media For Market Research 02 2010b
 
Social Media Primer
Social Media PrimerSocial Media Primer
Social Media Primer
 
Social Media for Success
Social Media for SuccessSocial Media for Success
Social Media for Success
 
SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10SLSAE - Social Media Strategy - Wrap-up 06-15-10
SLSAE - Social Media Strategy - Wrap-up 06-15-10
 
Using Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your BusinessUsing Facebook & Social Media to Promote Your Business
Using Facebook & Social Media to Promote Your Business
 
Understanding Social Media - Greater Hartford Board of Realtors
Understanding Social Media - Greater Hartford Board of RealtorsUnderstanding Social Media - Greater Hartford Board of Realtors
Understanding Social Media - Greater Hartford Board of Realtors
 
Social networking tools for libraries
Social networking tools for librariesSocial networking tools for libraries
Social networking tools for libraries
 

More from ADvisors Marketing Group

Taking your Social Media to the Next Level
Taking your Social Media to the Next LevelTaking your Social Media to the Next Level
Taking your Social Media to the Next LevelADvisors Marketing Group
 
Essential Tools to Ensure Relevance for Parks and Recreation
Essential Tools to Ensure Relevance for Parks and RecreationEssential Tools to Ensure Relevance for Parks and Recreation
Essential Tools to Ensure Relevance for Parks and RecreationADvisors Marketing Group
 
Building Your Brand Through Customer Service
Building Your Brand Through Customer ServiceBuilding Your Brand Through Customer Service
Building Your Brand Through Customer ServiceADvisors Marketing Group
 
Staff Communication - Controls, Filters and Perceptions
Staff Communication - Controls, Filters and PerceptionsStaff Communication - Controls, Filters and Perceptions
Staff Communication - Controls, Filters and PerceptionsADvisors Marketing Group
 
You Can't, They Can - Win, Win Event Partnerships
You Can't, They Can - Win, Win Event PartnershipsYou Can't, They Can - Win, Win Event Partnerships
You Can't, They Can - Win, Win Event PartnershipsADvisors Marketing Group
 
Leading Together - Us and Them WED Webinar
Leading Together - Us and Them WED WebinarLeading Together - Us and Them WED Webinar
Leading Together - Us and Them WED WebinarADvisors Marketing Group
 
Leading Together Us & Them for Parks and Recreation
Leading Together Us & Them for Parks and RecreationLeading Together Us & Them for Parks and Recreation
Leading Together Us & Them for Parks and RecreationADvisors Marketing Group
 
Political Savvy for California's Parks and Recreation Professionals
Political Savvy for California's Parks and Recreation ProfessionalsPolitical Savvy for California's Parks and Recreation Professionals
Political Savvy for California's Parks and Recreation ProfessionalsADvisors Marketing Group
 
Political Savvy for Illinois Parks and Recreation
Political Savvy for Illinois Parks and RecreationPolitical Savvy for Illinois Parks and Recreation
Political Savvy for Illinois Parks and RecreationADvisors Marketing Group
 

More from ADvisors Marketing Group (20)

Taking your Social Media to the Next Level
Taking your Social Media to the Next LevelTaking your Social Media to the Next Level
Taking your Social Media to the Next Level
 
Tools to Regulate Your Emotions 2018
Tools to Regulate Your Emotions 2018Tools to Regulate Your Emotions 2018
Tools to Regulate Your Emotions 2018
 
Essential Tools to Ensure Relevance for Parks and Recreation
Essential Tools to Ensure Relevance for Parks and RecreationEssential Tools to Ensure Relevance for Parks and Recreation
Essential Tools to Ensure Relevance for Parks and Recreation
 
Stay in Tune with Our Aging Future
Stay in Tune with Our Aging FutureStay in Tune with Our Aging Future
Stay in Tune with Our Aging Future
 
Building Your Brand Through Customer Service
Building Your Brand Through Customer ServiceBuilding Your Brand Through Customer Service
Building Your Brand Through Customer Service
 
Facebook Success - One Agency's Strategy
Facebook Success - One Agency's StrategyFacebook Success - One Agency's Strategy
Facebook Success - One Agency's Strategy
 
Staff Communication - Controls, Filters and Perceptions
Staff Communication - Controls, Filters and PerceptionsStaff Communication - Controls, Filters and Perceptions
Staff Communication - Controls, Filters and Perceptions
 
Engaging Youth
Engaging Youth Engaging Youth
Engaging Youth
 
Marketing Plan Webinar 2015
Marketing Plan Webinar 2015Marketing Plan Webinar 2015
Marketing Plan Webinar 2015
 
Win, Win Event Facilitation - CRPS
Win, Win Event Facilitation - CRPSWin, Win Event Facilitation - CRPS
Win, Win Event Facilitation - CRPS
 
You Can't, They Can - Win, Win Event Partnerships
You Can't, They Can - Win, Win Event PartnershipsYou Can't, They Can - Win, Win Event Partnerships
You Can't, They Can - Win, Win Event Partnerships
 
Leading Together - Us and Them WED Webinar
Leading Together - Us and Them WED WebinarLeading Together - Us and Them WED Webinar
Leading Together - Us and Them WED Webinar
 
Leading Together Us & Them for Parks and Recreation
Leading Together Us & Them for Parks and RecreationLeading Together Us & Them for Parks and Recreation
Leading Together Us & Them for Parks and Recreation
 
Improving Morale
Improving Morale Improving Morale
Improving Morale
 
Aligning Services With Identified Needs
Aligning Services With Identified NeedsAligning Services With Identified Needs
Aligning Services With Identified Needs
 
Political Savvy for California's Parks and Recreation Professionals
Political Savvy for California's Parks and Recreation ProfessionalsPolitical Savvy for California's Parks and Recreation Professionals
Political Savvy for California's Parks and Recreation Professionals
 
Political Savvy for Illinois Parks and Recreation
Political Savvy for Illinois Parks and RecreationPolitical Savvy for Illinois Parks and Recreation
Political Savvy for Illinois Parks and Recreation
 
Programming with Purpose
Programming with PurposeProgramming with Purpose
Programming with Purpose
 
Managing Millennials Webinar Slides
Managing Millennials Webinar SlidesManaging Millennials Webinar Slides
Managing Millennials Webinar Slides
 
Social Media Secrets
Social Media SecretsSocial Media Secrets
Social Media Secrets
 

Recently uploaded

Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 

Recently uploaded (20)

Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 

Awesome Apps and Cool Tech Tools - The 2014 Marketing Edition

Editor's Notes

  1. 1. Marketing Plan Premier This comprehensive iPad app is both a fill-in-the-blank tool and a mini-marketing text book.Marketing Plan Premier relies heavily on the idea that all good businesses provide a solution to a consumer problem. The initial steps involve defining that problem and how your product solves it.From there, the app helps you analyze your competitors, determine your target market and come up with a price. Finally, the app briefly runs you through options for advertising.Related: A Data-Driven Reality Check for Your Marketing BudgetOnce you fill in all the blanks, Marketing Plan Premier inserts your answers into a pre-written multi-page, executive summary. You can export the finished Word document by email or through Dropbox.Price: $9.992. Marketing Plan App If you don't need a lot of guidance, Marketing Plan App can get you similar results in less time. The app is available for iOS and Android, and it's formatted to work with the smaller, mobile phone screen.This app can help you craft everything from your Vision Statement and market analysis, to helping you determine your marketing budget. After you fill in the blanks, save the document as a PDF or Word doc, then email to export or print straight from your device.Price: $9.99 for iOS, $7.99 for Android.Related: Writing a Business Plan? Don't Forget About Marketing3. MarketMyBizThis marketing plan app comes from a very unusual source: the government of Australia. MarketMyBiz is a beautifully designed app for the iPad or Android tablets. It isn't as wide-ranging as Marketing Plan App, but the navigation structure is intuitive and you won't get bogged down in boxes as you move from page to page.This app also includes a section that helps you discover your weaknesses and helps you create a plan to address each one.When you're finished, MarketMyBiz compiles your answers into one, simple report that you can print from the tablet or email as a PDF.Price: Free 
  2. 1. Marketing Plan Premier This comprehensive iPad app is both a fill-in-the-blank tool and a mini-marketing text book.Marketing Plan Premier relies heavily on the idea that all good businesses provide a solution to a consumer problem. The initial steps involve defining that problem and how your product solves it.From there, the app helps you analyze your competitors, determine your target market and come up with a price. Finally, the app briefly runs you through options for advertising.Related: A Data-Driven Reality Check for Your Marketing BudgetOnce you fill in all the blanks, Marketing Plan Premier inserts your answers into a pre-written multi-page, executive summary. You can export the finished Word document by email or through Dropbox.Price: $9.992. Marketing Plan App If you don't need a lot of guidance, Marketing Plan App can get you similar results in less time. The app is available for iOS and Android, and it's formatted to work with the smaller, mobile phone screen.This app can help you craft everything from your Vision Statement and market analysis, to helping you determine your marketing budget. After you fill in the blanks, save the document as a PDF or Word doc, then email to export or print straight from your device.Price: $9.99 for iOS, $7.99 for Android.Related: Writing a Business Plan? Don't Forget About Marketing3. MarketMyBizThis marketing plan app comes from a very unusual source: the government of Australia. MarketMyBiz is a beautifully designed app for the iPad or Android tablets. It isn't as wide-ranging as Marketing Plan App, but the navigation structure is intuitive and you won't get bogged down in boxes as you move from page to page.This app also includes a section that helps you discover your weaknesses and helps you create a plan to address each one.When you're finished, MarketMyBiz compiles your answers into one, simple report that you can print from the tablet or email as a PDF.Price: Free 
  3. Define Survey QuestionsOnline InterfaceDistributionLinksRandomizationFlexible survey look and feel. A survey that has prominent branding for a survey tool rather than your organization can be off-putting to constituents and decrease your response rate. A package that allows you to update colors, font and header graphics can help you match a survey to your website or organizational branding.Skip logic. As you design more complex surveys, it’s often useful to let respondents skip a whole section of questions that don’t apply to them. Survey skip logic lets you define, for instance, that those who answer “no” to question 10 should skip to question 15.Piping. Piping allows you to pull answers from one part of a survey into another. For instance, if someone says in one question that they live in New York City, you can then ask them in a follow-up, “What’s the best thing about living in New York City,” filling in the name of the city from the previous question. More sophisticated packages allow you to combine skip logic and piping to customize surveys even further.Randomization. The order of a set of questions, or the set of answers to a given question, can often affect survey responses and thus the quality of your data. Features that automatically randomize the order of particular questions or answers will help avoid this issue.Website integration. While many packages create surveys in their own web page, some let you embed them into your existing website. This can be a particularly useful way to do quick, one-question surveys (called polls), or to gather opinions from web visitors in a longer survey.Data analysis. One of the primary differentiators between inexpensive packages and their more expensive counterparts is their ability to help you to analyze the data and understand the meaning behind the results. Most packages provide simple reports summarizing the answers to each question, and many will let you download them into Excel or another tool for further analysis. More advanced packages allow cross-tabulation to see the data relationships between different sets of questions, or complex statistical analysis.Overview of the options - www.idealware.org/articles/fgt_online_surveys.php
  4. When it comes time to write your phone survey, a SurveyMonkey template – written by professional survey methodologists – can make it easy to use effective survey questions. Try these templates if you want help writing unbiased questions that will get more accurate results:Registered to Vote? Find out if your citizenry is registered to vote, and use this data to organize convenient neighborhood-based voter registration days.Demographics. Use a series of surveys to determine the demographics of the people your government represents, including long and short demographics surveys, Education Demographics, Military Service andGovernment Support surveys. Use respondents’ feedback to better understand which programs and investments will best serve them over both the short and long term.General Event Feedback. Did your organization recently host a fundraiser? Was it successful – and would attendees enjoy more events like it? Get feedback about fundraisers, or modify this survey for other events.Environmental Issues. As extreme weather regularly makes the front-page news, concern about environmental issues is top of mind for many. Survey your community to get their thoughts about environmental issues and to open a channel for collectively solving for them.Customer Satisfaction. How do your customers and clients feel about your products, services, and customer service experiences? Reach them through automated phone surveys to ask for their feedback.Website Feedback. Assess the effectiveness of your Website and discover whether visitors are finding what they’re looking for.Mobile or Cell Phone and App Use. Learn more about your target audience’s mobile phone and app use. If they use the Internet or Web applications, do they use them on mobile or cell phones? Are your audiences big smart phone users, and frequent consumers of new applications? How often do they use their phones to access their online social networks? Are they inclined to buy apps often, and if so, what kind of apps? Use this feedback to decide if your organization should develop and offer a mobile app too.If you find a template that interests you, keep a copy of it handy when you write your survey.Create surveys and polls that are fun, while providing you with useful feedback.Government and Public Administration. Survey citizens for feedback about government services and opinions on community issues and priorities, and to raise public awareness about civic forums and activities.Political Research. Run tracking polls, horse race polls, message testing surveys, and quick polls on hot-button issues for political campaigns and consulting.Conference Feedback. Provide a dial-in number, and ask attendees to call in to give their feedback after a conference session. Make participation open to all, and eliminate paper forms and manual tabulation.Education Feedback. Call parents for quick feedback on teacher performance. Use phone polls to run quizzes in class and get results in real time.Employee Engagement. Survey employees across your organization for ideas to improve services, increase engagement, and improve retention.Volunteer Organization. Run polls to mobilize volunteers, collect RSVPs for events, and to gather data from the field.