How often should B2B companies update social media profiles?


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Social media is nothing new for many businesses now, and it’s even working in the B2B industry too. But a challenge that many businesses face when launching activity on social media platforms is understanding how frequently new content should be shared on various social media profiles.

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How often should B2B companies update social media profiles?

  1. 1. How often do B2B company social media profiles need to be updated?Copyright Deer Digital Ltd. 2012
  2. 2. 2012 How often Blog weekly/bi-weekly should our Company blogs are a great way to build a resource hub for your customers and prospects, helping your business gain greater visibility through search engines with rich content. But how often should company blogs be updated? We recommend to company be develop an editorial calendar to help you plan content in advance, easing the pressure of developing fresh content. Post new blogs weekly or bi-weekly in order to blogging? avoid becoming stale. If you have more content posting daily is great too, there’s no maximum limit for blogging, just make sure you post at least several times monthly to encourage users to come back.Copyright Deer Digital Ltd. 2012
  3. 3. 2012 Daily Twitter is a great way to drive traffic to your other How often should our online properties and begin conversations with users increasing engagement with your business. The lifetime of a tweet can be as short as 2 minutes depending on how many accounts your followers company be follow and therefore you need to update regularly in order to reach your followers. Post to Twitter daily to reach your users. A recent study identified 4 tweets a day to be the optimum tweeting? level. Note: Don’t tweet all your messages in one session each day, this can be seen as spam – space out your tweets and test different posting patterns and sticking to what works with your target audience.Copyright Deer Digital Ltd. 2012
  4. 4. 2012 How often Weekly should we Facebook is a great platform to develop relationships with users and show a more ‘human’ side to your businesses. However, whilst we believe there is value in business presence on Facebook, people primarily use Facebook to connect with friends. Therefore, the post updates frequency you should share content on Facebook is less than other platforms. Share updatesweekly on Facebook (status updates, links, photos, videos, polls etc.)to connect on Facebook? with your audience, without bombarding them with information. Conversely, replying to comments and questions is great, and do this as much as possible to get closer to your audience.Copyright Deer Digital Ltd. 2012
  5. 5. 2012 Weekly How often should we LinkedIn is the professional social network. Companies that use LinkedIn best not only have great profiles showcasing their products and services, but share content with this captive professional audience, on a regular basis to extend the reach of their share updates messages. Share updates on LinkedIn weekly to encourage followers to learn more about your business. Ensure that you check for responses as LinkedIn on LinkedIn? currently don’t send notifications when comments are made on your posts.Copyright Deer Digital Ltd. 2012
  6. 6. 2012 How often Min. monthly should we Video is very influential online. Google own YouTube, and it’s no great surprise that if you upload a video rich with keywords, you can quickly be found online. KISSmetrics report that consumers that view product share videos videos are 64-85% more likely to purchase, a compelling reason to integrate video into your marketing communications. There is no limit to how much video is too much to on YouTube? share. However, for businesses starting out with video as a communication tool begin by sticking to a regular schedule and share videos on YouTube at least monthly to keep drawing new visitors.Copyright Deer Digital Ltd. 2012
  7. 7. 2012 Monthly Like video, visual content such as presentations How often should we shared through Slideshare can hugely increase your brand’s visibility online. We recently shared niche presentation on Social Media and the Energy Industry and received 150 views in the first 24 hours. If you share content haven’t tried Slideshare, why not start now. As with YouTube, there isn’t a limit to how much you should share on Slideshare but for beginners we recommend to plan content to share slideshares on Slideshare? monthly.Copyright Deer Digital Ltd. 2012
  8. 8. 2012 How often do you share content on these social networks? Do you agree with our recommendations or have you found different patterns work? Share your comments below or get in touch: t: @deerdigital f: Deer Digital Ltd. 2012