The Directorate of Advertising & Visual Publicity (DAVP)
To perform the functions of a multi-media advertising agency for the Central Government.
To act as service agency for Central Government ministries/departments to meet their publicity needs including production of media inputs as well as dissemination of messages/information.
To help Central Government departments in formulating communication strategies/media plans and help implement them at the grass-root level by providing multi-media support.
The channels of communication used are :
Advertisements - Release of press ads
Exhibitions - Putting up exhibitions
Outdoor Publicity - Display of hoardings, kiosks, bus panels, wall paintings, cinema slides, banners etc.
Printed Publicity - Booklets, folders, posters, leaflets, calendars, diaries etc.
Audio & Visual Publicity - Spots/Quickies, jingles, sponsored programmes, short films etc.
Mailing of publicity material - Distribution of publicity material
The main set-up of DAVP at the headquarters consists of :
Campaign Wing - for coordinating publicity campaigns
Advertising Wing - for release of press advertisement
Outdoor Publicity Wing - for display of outdoor publicity material
Printed Publicity Wing - for printing of publicity material
Exhibition Wing - for putting-up exhibitions
Mass Mailing Wing - for distribution of publicity material
Audio-Visual Cell - for production of audio/video programmes
Studio with DTP facility - for designing
Copy Wing - for making copy
Coordination Cell - for coordinating PQs,VIP ref., Parl.Committees
Electronic Data Processing Centre - for processing of bills.
DAVP has a network of offices
Two Regional Offices at Bangalore and Guwahati to coordinate the Directorate’s activities in the region.
Two Regional Distribution Centres at Calcutta and Chennai look after distribution of publicity material in eastern and southern regions, respectively.
35 Field Exhibition Units which include seven mobile exhibition vans, seven family welfare units and 21 general field exhibition units.
Regional Exhibition Workshop at Chennai and
Exhibition Kit Production Centre at Guwahati assist the Exhibition Division at headquarters in designing and fabricating exhibits.
Some of the important subjects publicized by DAVP
Health & Family Welfare
Drug Abuse & Prohibition
Women & Child Development
Upliftment of Girl Child
Non-Conventional Energy SourcesBlood Donation
Safe Drinking Water
Photo Division - Photo Division a subordinate office of Ministry of Information & Broadcasting, is the largest organization in the country in the production and storage of Still Photographs. Established in October, 1959. Photo Division has more than 10 Lakhs of negatives/ transparencies and now in digital format right from the Pre-Independence time up to the present day which are of archival and historical value. .
Debatosh Sengupta Director, Photo Division, Soochna Bhavan, New Delhi
Apart from documenting various activities of the Central Government, Division has built up an invaluable collection of photographs on different aspects of Indian Life , culture , flora and fauna , social and industrial growth .
The main function of the Division is to illustrate photographically the growth, development and social changes in the country and provide visual support to the Media units of Ministry of Information & Broadcasting and to other Central and State Government Departments including President Secretariat , Vice-President Secretariat , Prime Minister's Office , Lok Sabha/Rajya Sabha Secretariat and Indian Missions abroad through External Affairs
The Division on an average covers 4000 News and Feature assignments annually. It handled about a lakh of negatives/digital images , transparencies. The Division covers photographically almost all major events of National importance and also supplies on payment, Black & White and Colour prints to Non-Publicity Organizations and General Public under the Division's Pricing Scheme.
With the establishment of News Photo Network" , the Division is presently covering assignments in digital format and converting all the conventional images in the digital format and distributes photographs at the shortest possible time all over the country for publishing Government Policies and Programmes.
The news photographs of the Division are available on internet on photodivision.gov.in