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Executive Briefing Final

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Strategic Sales Methodlology using Annual Report - Determines sales strategy for entire team

Strategic Sales Methodlology using Annual Report - Determines sales strategy for entire team

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    Executive Briefing Final Executive Briefing Final Presentation Transcript

    • Chalk Talk Frozen Food Snacks Market General Mills Corporation
    • Frozen Hand-Held Food and Snacks
      • Market Size $1.6 Billion*
      • Leading Firms
        • Chef America
        • Heinz
        • General Mills (Pillsbury)
      * Packaged Facts: 2002 Study
    • Market Drivers
      • Kids and Teenagers a Driving Force
      • Aggressive Marketing & Line Extension
      • More Snacking Occasions
      • Fewer Sit-Down Meals
    • Product Attributes
      • The Quest for Convenience
      • Hand-Held Price Points Favorable
      • The Well-Stocked Freezer
      • New Technology Improves Products
    • Executive Briefing
      • General Mills
        • Pillsbury
          • Totino’s Pizza Rolls
      • Net Sales $12.billion from $10.5 billion past 5 years – World Wide
      • 6% Sales increase from 2006 – World Wide
    • General Mills Corporation Pillsbury (which includes Totino’s) is in the top three Net US Sales by Division $8.5 Billion 23% Big G Cereals 22% Meals 19% Pillsbury 14% Yoplait 13% Snacks 8% Baking Products 1% Small Planet Foods
    • General Mills Annual Report Intelligence This is a corporate mandate for our new products like: VOD, .NET and Events! They really understand advertising, it’s an “investment”. Advertising success gives us a chance to enhance their winning formula Hmmm, I wonder if they’ll tell me the budgets have been cut?
    • Annual Report They Get It!!! Product Growth and Corporate alignment with Key Market Drivers They are on a roll
    • Annual Report If they are “Excited” we are excited!