Chalk Talk Frozen Food Snacks Market General Mills Corporation
Frozen Hand-Held Food and Snacks <ul><li>Market Size $1.6 Billion* </li></ul><ul><li>Leading Firms </li></ul><ul><ul><li>C...
Market Drivers <ul><li>Kids and Teenagers a Driving Force </li></ul><ul><li>Aggressive Marketing & Line Extension </li></u...
Product Attributes <ul><li>The Quest for Convenience </li></ul><ul><li>Hand-Held Price Points Favorable  </li></ul><ul><li...
Executive Briefing <ul><li>General Mills </li></ul><ul><ul><li>Pillsbury </li></ul></ul><ul><ul><ul><li>Totino’s Pizza Rol...
<ul><li>Net Sales $12.billion from $10.5 billion past 5 years – World Wide </li></ul><ul><li>6% Sales increase from 2006 –...
General Mills Corporation Pillsbury (which includes Totino’s) is in the top three Net US Sales by Division $8.5 Billion 23...
General Mills Annual Report Intelligence This is a corporate mandate for our new products like: VOD, .NET and Events! They...
Annual Report They Get It!!!  Product Growth and Corporate alignment with Key Market Drivers They are on a roll
Annual Report If they are “Excited” we are excited!
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Executive Briefing Final

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Strategic Sales Methodlology using Annual Report - Determines sales strategy for entire team

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Transcript of "Executive Briefing Final"

  1. 1. Chalk Talk Frozen Food Snacks Market General Mills Corporation
  2. 2. Frozen Hand-Held Food and Snacks <ul><li>Market Size $1.6 Billion* </li></ul><ul><li>Leading Firms </li></ul><ul><ul><li>Chef America </li></ul></ul><ul><ul><li>Heinz </li></ul></ul><ul><ul><li>General Mills (Pillsbury) </li></ul></ul>* Packaged Facts: 2002 Study
  3. 3. Market Drivers <ul><li>Kids and Teenagers a Driving Force </li></ul><ul><li>Aggressive Marketing & Line Extension </li></ul><ul><li>More Snacking Occasions </li></ul><ul><li>Fewer Sit-Down Meals </li></ul>
  4. 4. Product Attributes <ul><li>The Quest for Convenience </li></ul><ul><li>Hand-Held Price Points Favorable </li></ul><ul><li>The Well-Stocked Freezer </li></ul><ul><li>New Technology Improves Products </li></ul>
  5. 5. Executive Briefing <ul><li>General Mills </li></ul><ul><ul><li>Pillsbury </li></ul></ul><ul><ul><ul><li>Totino’s Pizza Rolls </li></ul></ul></ul>
  6. 6. <ul><li>Net Sales $12.billion from $10.5 billion past 5 years – World Wide </li></ul><ul><li>6% Sales increase from 2006 – World Wide </li></ul>
  7. 7. General Mills Corporation Pillsbury (which includes Totino’s) is in the top three Net US Sales by Division $8.5 Billion 23% Big G Cereals 22% Meals 19% Pillsbury 14% Yoplait 13% Snacks 8% Baking Products 1% Small Planet Foods
  8. 8. General Mills Annual Report Intelligence This is a corporate mandate for our new products like: VOD, .NET and Events! They really understand advertising, it’s an “investment”. Advertising success gives us a chance to enhance their winning formula Hmmm, I wonder if they’ll tell me the budgets have been cut?
  9. 9. Annual Report They Get It!!! Product Growth and Corporate alignment with Key Market Drivers They are on a roll
  10. 10. Annual Report If they are “Excited” we are excited!

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