“Many of those institutions are somismatched to the task at handthat most of them face a choice, atbest, between radical restructureand outright collapse.” - Clay Shirky, New York University (NYU) as a DistinguishedWriter in Residence at the Arthur L. Carter Journalism Institute, December 2011
“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer
Have A Photostream 11 12 44 379,000 in 10 months
11 12 44Museum groups on Flickrhttp://www.flickr.com/search/groups/?w=all&q=museums,Black Country Museums on Flickrhttp://www.flickr.com/photos/blackcountrymuseums/Moma – making the audience going a social thinghttp://www.flickr.com/groups/themuseumofmodernart/
6 golden rules of social media Be consistent - Encourage constructive criticism and deliberation.Be cordial, honest, sensible and professional at all times. Move the debate forward if you can do so constructively. Be responsive - When you gain insight, share it where appropriate. Take debate offline where you can. Respond within 24 hours. Even if this is just an acknowledgement.Be integrated - Wherever possible, align online participation with other offline communications. Be a reponsible officer - Remember that you are an ambassador for the Council. Comment on what you are authorised to comment on. Remember your comments will remain online and the laws of defamation apply.Be connected – Remember you are part of a team. Feedback activity to communications and use them as a source of advice.