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20 Things You Can Do 44With Social MediaDan Slee, Walsall Council, March 2012.
Shift happens...http://www.youtube.com/watch?v=A_RU5OCYYYw&feature=related
When I was a kid….
+
“Many of those institutions are somismatched to the task at handthat most of them face a choice, atbest, between radical r...
“People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds tha...
We’ve been here before...
We’ve been here before...
We’ve been here before...
We’ve been here before...
We’ve been here before...
Share the sweets144
144
144
Social media is SOCIAL!244
Social media is SOCIAL!244
Help make sure there’s a low344          barrier to entry
Icelandic Constitution Facebook444
Facebook           5 44                                   Example:                                     Coca Colahttps://ww...
Twitter644
Twitter644     https://twitter.com/#!/search/orkneylibrary
Stage a campaign744
Stage a campaign744     #nccourday
Routine is interesting
xxxxxxxxxxxwateraidpicxxxxxxxxxxxx
Afterwards, do a highlights package...
Be engaging844
Be engaging844
Share others content...94
Be engaging 1044 CrisisComms
1044
Case study: riots
1144              Use Flickr(you don’t have to be a photographer!)
1144
Stage a Flickr meet                      11                      44
Have A Photostream                          11                          12                           44                   ...
11                                                       12                                                       44Museum...
11                      13   44Take the rebuttal online
1494     Respect bloggers...
60 a day 4,000 a month1,000 Facebook     likes   6,000   a day
A hyperlocal case study:    Fire in Selly Oak
Five hours later...
Four hours later...
1594     Wikipedia
The Alchemist in Search of the P, by Joseph Wright, 1771Derby Museum and ArtGalleryGLAM Derby project
http://pinterest.com/         Wolves parkies16         http://pinterest.com/wolvesparkies/4
917 4Publish Open Data
Infographics                 Dud (and datavisualisation)  18 4
Go to unconferences  194
Audioboo204     http://audioboo.fm/boos/721044-first-day-at-work
Thepermissions    bit
6 golden rules of social media  Be consistent - Encourage constructive criticism and deliberation.Be cordial, honest, sens...
Purdah
Creative Commons credits                         Sweets: http://flic.kr/p/92Ra8X                       Stop sign: http://f...
Thank you        Any questions?Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee
NAG training
NAG training
NAG training
NAG training
NAG training
NAG training
NAG training
NAG training
NAG training
NAG training
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NAG training

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Transcript of "NAG training "

  1. 1. 20 Things You Can Do 44With Social MediaDan Slee, Walsall Council, March 2012.
  2. 2. Shift happens...http://www.youtube.com/watch?v=A_RU5OCYYYw&feature=related
  3. 3. When I was a kid….
  4. 4. +
  5. 5. “Many of those institutions are somismatched to the task at handthat most of them face a choice, atbest, between radical restructureand outright collapse.” - Clay Shirky, New York University (NYU) as a DistinguishedWriter in Residence at the Arthur L. Carter Journalism Institute, December 2011
  6. 6. “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer
  7. 7. We’ve been here before...
  8. 8. We’ve been here before...
  9. 9. We’ve been here before...
  10. 10. We’ve been here before...
  11. 11. We’ve been here before...
  12. 12. Share the sweets144
  13. 13. 144
  14. 14. 144
  15. 15. Social media is SOCIAL!244
  16. 16. Social media is SOCIAL!244
  17. 17. Help make sure there’s a low344 barrier to entry
  18. 18. Icelandic Constitution Facebook444
  19. 19. Facebook 5 44 Example: Coca Colahttps://www.facebook.com/#!/cocacola?__adt=2&__att=iframe Example: Victoria & Albert museumhttps://www.facebook.com/cocacola?__adt=2&__att=iframe#!/victoriaandalbertmuseum
  20. 20. Twitter644
  21. 21. Twitter644 https://twitter.com/#!/search/orkneylibrary
  22. 22. Stage a campaign744
  23. 23. Stage a campaign744 #nccourday
  24. 24. Routine is interesting
  25. 25. xxxxxxxxxxxwateraidpicxxxxxxxxxxxx
  26. 26. Afterwards, do a highlights package...
  27. 27. Be engaging844
  28. 28. Be engaging844
  29. 29. Share others content...94
  30. 30. Be engaging 1044 CrisisComms
  31. 31. 1044
  32. 32. Case study: riots
  33. 33. 1144 Use Flickr(you don’t have to be a photographer!)
  34. 34. 1144
  35. 35. Stage a Flickr meet 11 44
  36. 36. Have A Photostream 11 12 44 379,000 in 10 months
  37. 37. 11 12 44Museum groups on Flickrhttp://www.flickr.com/search/groups/?w=all&q=museums,Black Country Museums on Flickrhttp://www.flickr.com/photos/blackcountrymuseums/Moma – making the audience going a social thinghttp://www.flickr.com/groups/themuseumofmodernart/
  38. 38. 11 13 44Take the rebuttal online
  39. 39. 1494 Respect bloggers...
  40. 40. 60 a day 4,000 a month1,000 Facebook likes 6,000 a day
  41. 41. A hyperlocal case study: Fire in Selly Oak
  42. 42. Five hours later...
  43. 43. Four hours later...
  44. 44. 1594 Wikipedia
  45. 45. The Alchemist in Search of the P, by Joseph Wright, 1771Derby Museum and ArtGalleryGLAM Derby project
  46. 46. http://pinterest.com/ Wolves parkies16 http://pinterest.com/wolvesparkies/4
  47. 47. 917 4Publish Open Data
  48. 48. Infographics Dud (and datavisualisation) 18 4
  49. 49. Go to unconferences 194
  50. 50. Audioboo204 http://audioboo.fm/boos/721044-first-day-at-work
  51. 51. Thepermissions bit
  52. 52. 6 golden rules of social media Be consistent - Encourage constructive criticism and deliberation.Be cordial, honest, sensible and professional at all times. Move the debate forward if you can do so constructively. Be responsive - When you gain insight, share it where appropriate. Take debate offline where you can. Respond within 24 hours. Even if this is just an acknowledgement.Be integrated - Wherever possible, align online participation with other offline communications. Be a reponsible officer - Remember that you are an ambassador for the Council. Comment on what you are authorised to comment on. Remember your comments will remain online and the laws of defamation apply.Be connected – Remember you are part of a team. Feedback activity to communications and use them as a source of advice.
  53. 53. Purdah
  54. 54. Creative Commons credits Sweets: http://flic.kr/p/92Ra8X Stop sign: http://flic.kr/p/6NRMpC Chains: http://flic.kr/p/9QLD1Z Flooding: http://flic.kr/p/9abd1K Swimming: http://flic.kr/p/73c31xTim Berners-Lee: Paul Clarke http://en.wikipedia.org/wiki/File:Timbernerslee.jpg
  55. 55. Thank you Any questions?Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee
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