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  • 1. 20 Things You Can Do 44With Social MediaDan Slee, Walsall Council, March 2012.
  • 2. Shift happens...http://www.youtube.com/watch?v=A_RU5OCYYYw&feature=related
  • 3. When I was a kid….
  • 4. +
  • 5. “Many of those institutions are somismatched to the task at handthat most of them face a choice, atbest, between radical restructureand outright collapse.” - Clay Shirky, New York University (NYU) as a DistinguishedWriter in Residence at the Arthur L. Carter Journalism Institute, December 2011
  • 6. “People might not go to their council website to read news but they’re happy to sign up for Facebook and Twitter feeds that bring the news to them.” - Adrian Short, web developer
  • 7. We’ve been here before...
  • 8. We’ve been here before...
  • 9. We’ve been here before...
  • 10. We’ve been here before...
  • 11. We’ve been here before...
  • 12. Share the sweets144
  • 13. 144
  • 14. 144
  • 15. Social media is SOCIAL!244
  • 16. Social media is SOCIAL!244
  • 17. Help make sure there’s a low344 barrier to entry
  • 18. Icelandic Constitution Facebook444
  • 19. Facebook 5 44 Example: Coca Colahttps://www.facebook.com/#!/cocacola?__adt=2&__att=iframe Example: Victoria & Albert museumhttps://www.facebook.com/cocacola?__adt=2&__att=iframe#!/victoriaandalbertmuseum
  • 20. Twitter644
  • 21. Twitter644 https://twitter.com/#!/search/orkneylibrary
  • 22. Stage a campaign744
  • 23. Stage a campaign744 #nccourday
  • 24. Routine is interesting
  • 25. xxxxxxxxxxxwateraidpicxxxxxxxxxxxx
  • 26. Afterwards, do a highlights package...
  • 27. Be engaging844
  • 28. Be engaging844
  • 29. Share others content...94
  • 30. Be engaging 1044 CrisisComms
  • 31. 1044
  • 32. Case study: riots
  • 33. 1144 Use Flickr(you don’t have to be a photographer!)
  • 34. 1144
  • 35. Stage a Flickr meet 11 44
  • 36. Have A Photostream 11 12 44 379,000 in 10 months
  • 37. 11 12 44Museum groups on Flickrhttp://www.flickr.com/search/groups/?w=all&q=museums,Black Country Museums on Flickrhttp://www.flickr.com/photos/blackcountrymuseums/Moma – making the audience going a social thinghttp://www.flickr.com/groups/themuseumofmodernart/
  • 38. 11 13 44Take the rebuttal online
  • 39. 1494 Respect bloggers...
  • 40. 60 a day 4,000 a month1,000 Facebook likes 6,000 a day
  • 41. A hyperlocal case study: Fire in Selly Oak
  • 42. Five hours later...
  • 43. Four hours later...
  • 44. 1594 Wikipedia
  • 45. The Alchemist in Search of the P, by Joseph Wright, 1771Derby Museum and ArtGalleryGLAM Derby project
  • 46. http://pinterest.com/ Wolves parkies16 http://pinterest.com/wolvesparkies/4
  • 47. 917 4Publish Open Data
  • 48. Infographics Dud (and datavisualisation) 18 4
  • 49. Go to unconferences 194
  • 50. Audioboo204 http://audioboo.fm/boos/721044-first-day-at-work
  • 51. Thepermissions bit
  • 52. 6 golden rules of social media Be consistent - Encourage constructive criticism and deliberation.Be cordial, honest, sensible and professional at all times. Move the debate forward if you can do so constructively. Be responsive - When you gain insight, share it where appropriate. Take debate offline where you can. Respond within 24 hours. Even if this is just an acknowledgement.Be integrated - Wherever possible, align online participation with other offline communications. Be a reponsible officer - Remember that you are an ambassador for the Council. Comment on what you are authorised to comment on. Remember your comments will remain online and the laws of defamation apply.Be connected – Remember you are part of a team. Feedback activity to communications and use them as a source of advice.
  • 53. Purdah
  • 54. Creative Commons credits Sweets: http://flic.kr/p/92Ra8X Stop sign: http://flic.kr/p/6NRMpC Chains: http://flic.kr/p/9QLD1Z Flooding: http://flic.kr/p/9abd1K Swimming: http://flic.kr/p/73c31xTim Berners-Lee: Paul Clarke http://en.wikipedia.org/wiki/File:Timbernerslee.jpg
  • 55. Thank you Any questions?Dan Sleesleed@walsall.gov.ukwww.danslee.wordpress.comTwitter: @danslee