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Triggit - DDM Alliance Summit Marketing on Facebook
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Triggit - DDM Alliance Summit Marketing on Facebook

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Dynamic re-targeting and driving revenue on the Facebook Echange and across the Internet

Dynamic re-targeting and driving revenue on the Facebook Echange and across the Internet

Published in Social Media , Business , Technology
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  • *****Share raw data w/ Shirley

    FBX is growing on a global scale
    Less than 40% of our business is US-based
    Performance metrics are DR-focused – more similar to SEM vs Display

  • Add animation – Mahesh to move into diff.
    Share raw data w/ Shirley – Zumiez / Brooks Brothers data from Kelly
    What does this mean for eCPM and CR?
  • Your customers are on FB all day, and they’re looking at their news feed! Plus, it’s the only place, currently, where retargeting shows up on mobile.
    You should still retarget on the RHR to drive volume. You can boost performance further with NF ads. When our clients run RHR + NF we see an overall increase in campaign performance.
    As with the previous recommendation, it’s important these ads are dynamic to retain their relevancy.
  • Not all users are the same – some are more likely to convert while others are less likely.
    These are the three most common types of segmentation strategy.
  • FBX News Feed ads are a form of native retargeting: ads appear in-feed, where customers are already engaged, and are shown products for which they’ve already shown interest.
    Therefore, it’s no surprise these drive 15X higher CTR than traditional banner ads.
    We’re taking the performance of FBX News Feed ads across publisher sites to drive ROI at scale.

    THIS IS IN BETA – WE ARE ROLLING IT OUT WITH OUR CURRENT CLIENTS AND SEEING AMAZING PERFORMANCE
    PUBLISHER DETAILS AREN’T YET BEING PUBLICLY RELEASED
  • If this is you, and you’re not on FBX, you’re leaving money on the table

Transcript

  • 1. DYNAMIC RETARGETING DRIVING REVENUE ON FACEBOOK EXCHANGE & ACROSS THE INTERNET
  • 2. FBX Performance On The Rise
  • 3. Top 3 Tips For Facebook Retargeting Dynamic Creative Segmentation News Feed
  • 4. 1. Dynamic Product Retargeting
  • 5. Static Example
  • 6. Dynamic Product Example 2-5X higher CTR 2X higher ROI
  • 7. 2. Dynamic Product Retargeting on Facebook’s News Feed NEWS FEED VS RIGHT-HAND RAIL CTR: 11X higher Conversion Rate: 30% higher CPA: 50% lower
  • 8. 3. Advanced Audience Segmentation Page/Purchase Intent • Home page • Product page • Cart page Recency • Visited an hour ago •Visited yesterday • Visited last week Client Specified Segments • New v. Existing Users • Site Search Users • Product Price 20% higher CTR 10% higher ROAS
  • 9. Client Success Story: Retail
  • 10. Client Success Story: Travel
  • 11. Advertiser Enablers • Have a product feed (image, URL, product ID, name, price) • Ability to place Image Pixel or Javascript at the Product level page Dynamic Creative News Feed Segmentation • Direct marketers need admin access to the Facebook fan page • Ability to provide at least 600 x 315 product image (and hopefully larger) • Pixel placement at the segment level
  • 12. Native Retargeting: In-Feed Retargeting Across The Internet • One integration for all publisher sites • All inventory unique to Triggit • Site-level reporting • 100% ROI-driven • RTB-enabled • Powered by dynamic retargeting 15X higher CTR than traditional banner ads V v v
  • 13. Who’s Winning With Dynamic Retargeting? Direct-Response Advertiser Goals: CPA, ROAS, ROI 1 MM+ Monthly Unique Visitors 1,000s of Products Ex: Shoes, Hotels