FBX is growing on a global scale Less than 40% of our business is US-based Performance metrics are DR-focused – more similar to SEM vs Display
Add animation – Mahesh to move into diff. Share raw data w/ Shirley – Zumiez / Brooks Brothers data from Kelly What does this mean for eCPM and CR?
Your customers are on FB all day, and they’re looking at their news feed! Plus, it’s the only place, currently, where retargeting shows up on mobile. You should still retarget on the RHR to drive volume. You can boost performance further with NF ads. When our clients run RHR + NF we see an overall increase in campaign performance. As with the previous recommendation, it’s important these ads are dynamic to retain their relevancy.
Not all users are the same – some are more likely to convert while others are less likely. These are the three most common types of segmentation strategy.
FBX News Feed ads are a form of native retargeting: ads appear in-feed, where customers are already engaged, and are shown products for which they’ve already shown interest. Therefore, it’s no surprise these drive 15X higher CTR than traditional banner ads. We’re taking the performance of FBX News Feed ads across publisher sites to drive ROI at scale.
THIS IS IN BETA – WE ARE ROLLING IT OUT WITH OUR CURRENT CLIENTS AND SEEING AMAZING PERFORMANCE PUBLISHER DETAILS AREN’T YET BEING PUBLICLY RELEASED
If this is you, and you’re not on FBX, you’re leaving money on the table
Triggit - DDM Alliance Summit Marketing on Facebook
ON FACEBOOK EXCHANGE
& ACROSS THE INTERNET
• Have a product feed (image, URL,
product ID, name, price)
• Ability to place Image Pixel or
• Direct marketers need admin access to
the Facebook fan page
• Ability to provide at least 600 x 315
product image (and hopefully larger)
• Pixel placement at the segment level
Native Retargeting: In-Feed Retargeting Across The Internet
• One integration for all publisher
• All inventory unique to Triggit
• Site-level reporting
• 100% ROI-driven
• Powered by dynamic retargeting
15X higher CTR than traditional banner ads
Who’s Winning With Dynamic Retargeting?
Goals: CPA, ROAS, ROI
1 MM+ Monthly Unique Visitors
1,000s of Products
Ex: Shoes, Hotels
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