Marin Software - DDM Alliance Summit Marketing on Facebook
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Marin Software - DDM Alliance Summit Marketing on Facebook

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Integrated Search and Social Advertising

Integrated Search and Social Advertising

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  • Search and Search and social have become two of the go to channels in just about any marketer’s toolset. I think overall as an industry we’ve gotten very good at Search, and we’re starting to become increasingly more sophisticated with Social. But not a lot has been said about how the two channels can work together to achieve incremental ROI for your business, and how you can implement a management plan across your organization to really have the two working for each other instead of in silos. <br />
  • Search and Search and social have become two of the go to channels in just about any marketer’s toolset. I think overall as an industry we’ve gotten very good at Search, and we’re starting to become increasingly more sophisticated with Social. But not a lot has been said about how the two channels can work together to achieve incremental ROI for your business, and how you can implement a management plan across your organization to really have the two working for each other instead of in silos. <br />
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Marin Software - DDM Alliance Summit Marketing on Facebook Marin Software - DDM Alliance Summit Marketing on Facebook Presentation Transcript

  • The Global Facebook Advertising Opportunity Jon Myers VP & Managing Director - EMEA @JonDMyers
  • Facebook ROI Increased in 2013 as Revenue Outgrew Users Source: Publicly available Facebook financial information http://investor.fb.com/results.cfm
  • North America Leads the Way with Facebook Revenue Source: Publicly available Facebook financial information http://investor.fb.com/results.cfm View slide
  • Facebook Growth Opportunity is Outside North America Source: “Emerging Markets Drive Facebook User Growth”, May 2013, eMarketer. http://www.emarketer.com/Article/Emerging-Markets-Drive-Facebook-User-Growth/1009875 View slide
  • Facebook User Share and Revenue Share Don’t Match Sources: Marin Software global Facebook advertiser data and eMarketer.com
  • Engagement Levels Ahead of Ad Spend Outside North America Sources: Marin Software global Facebook advertiser data and eMarketer.com
  • 4 Tips for Facebook Ad Success
  • 1) News Feed Outperform Right-Hand Side Ads NEWS FEED PLACEMENTS DELIVER ON AVERAGE 44X HIGHER CTR, 67% LOWER CPC AND 5X HIGHER CTR
  • 1) News Feed Outperform Right-Hand Side Ads
  • 2) Facebook Users & Advertisers Embrace Mobile
  • 2) Facebook Mobile Delivers Higher CTRs and Lower CPCs
  • 3) Custom Audiences Deliver 64% Lower CPA on Facebook
  • 4) Facebook Creative Fatigue: Rotation is Key AFTER 3-4 DAYS FACEBOOK USERS GET TIRED OF YOUR CREATIVE
  • 4) Creative Rotation Generates Performance Improvements
  • Thanks! Jon Myers VP & Managing Director - EMEA @JonDMyers Questions?