© 2012 – 2014 Kochava Inc. Confidential
Mobile Attribution Analytics
Kochava Company Overview
© 2012 – 2014 Kochava Inc. Confidential
Why is Attribution Analytics Important?
Ad Networks / Exchanges / RTBs
App Marketi...
© 2012 – 2014 Kochava Inc. Confidential
Kochava Provides A Unified SDK for Mobile Media
Keep it simple.
Single Buy-Side SD...
© 2012 – 2014 Kochava Inc. Confidential
Kochava is a Leading Mobile Measurement Partner
4
Mobile Measurement Partner
http:...
© 2012 – 2014 Kochava Inc. Confidential5
Leading Advertisers Have Chosen Kochava
Trusted by leading Advertisers.
© 2012 – 2014 Kochava Inc. Confidential
Leading Publishers, Agencies & DSP’s Have Chosen Kochava
Trusted by leading Agenci...
© 2012 – 2014 Kochava Inc. Confidential
Target sources with
high conversion rates
Target sources where
users engage post-
...
© 2012 – 2014 Kochava Inc. Confidential
Custom
8
Server to
Server Ping
SDK
Publisher
Networks Custom
Publishers
Install Tr...
© 2012 – 2014 Kochava Inc. Confidential
Platform Overview
Measuring and Optimizing
Facebook Campaigns
© 2012 – 2014 Kochava Inc. Confidential
What’s Needed?
• Measurement!
– Integrate single buy-side SDK
– Register App on Da...
© 2012 – 2014 Kochava Inc. Confidential
Kochava Makes Measurement Easy
• Simple to Configure Campaign Measurement for
FB
11
© 2012 – 2014 Kochava Inc. Confidential
Kochava Makes Measurement Easy
• L3, Campaign, Ad Group are automatically pivoted
...
© 2012 – 2014 Kochava Inc. Confidential
Kochava Makes Measurement Easy
• Automatically integrated with all major PMD’s for...
© 2012 – 2014 Kochava Inc. Confidential
Post-Install Analytics Summary
14
© 2012 – 2014 Kochava Inc. Confidential
User Summary
15
© 2012 – 2014 Kochava Inc. Confidential
Device and OS Break-Outs
16
© 2012 – 2014 Kochava Inc. Confidential
Cohorts by Time
17
© 2012 – 2014 Kochava Inc. Confidential
Post-Install Events
18
© 2012 – 2014 Kochava Inc. Confidential
Advanced Segmentation
19
• Campaign
• Network
• Site
• Creative
© 2012 – 2014 Kochava Inc. Confidential
Understanding LTV
20
© 2012 – 2014 Kochava Inc. Confidential
Segmented by SKU/Sub-Event Property
21
© 2012 – 2014 Kochava Inc. Confidential22
© 2012 – 2014 Kochava Inc. Confidential23
© 2012 – 2014 Kochava Inc. Confidential
Segmented by Network
24
© 2012 – 2014 Kochava Inc. Confidential
Pivot Data Segments for LTV: Engagement by Source
25
© 2012 – 2014 Kochava Inc. Confidential
Pivot Data Analysis: Session Count by Source
26
© 2012 – 2014 Kochava Inc. Confidential
Thank You.
US Headquarters
support@kochava.com
855-KOCHAVA
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Kochava - DDM Alliance Summit Marketing on Facebook

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Mobile Attribution Analytics

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Kochava - DDM Alliance Summit Marketing on Facebook

  1. 1. © 2012 – 2014 Kochava Inc. Confidential Mobile Attribution Analytics Kochava Company Overview
  2. 2. © 2012 – 2014 Kochava Inc. Confidential Why is Attribution Analytics Important? Ad Networks / Exchanges / RTBs App Marketing / Affiliates / Agencies Analytics Post-Install Engagement (Push Notifications) Incentivized Ad-Networks Social Networks PR, Comms & Press Cross-Promo Networks There are a multitude of sources to acquire users. We help you thrive in this complex ecosystem to focus on valuable users. E-mail/SMS/QR Codes Others
  3. 3. © 2012 – 2014 Kochava Inc. Confidential Kochava Provides A Unified SDK for Mobile Media Keep it simple. Single Buy-Side SDK Track Clicks, Installs, Conversions, LTV, Retention & Analytics One platform to optimize performance Connected to 500+ mobile media partners (new partners added within days) Able to optimize towards clicks, installs, or actions that are key to advertisers One central Dashboard Stay in real-time control, via a ‘single pane of glass’ Provide ‘Actionable Intelligence’ without additional SDK’s Plug-in Architecture for new Apps – delivering ongoing value
  4. 4. © 2012 – 2014 Kochava Inc. Confidential Kochava is a Leading Mobile Measurement Partner 4 Mobile Measurement Partner http://bit.ly/ONsBVS Major publishers have identified Kochava as a standard mobile measurement technology for their inventory
  5. 5. © 2012 – 2014 Kochava Inc. Confidential5 Leading Advertisers Have Chosen Kochava Trusted by leading Advertisers.
  6. 6. © 2012 – 2014 Kochava Inc. Confidential Leading Publishers, Agencies & DSP’s Have Chosen Kochava Trusted by leading Agencies, Publishers & DSP’s.
  7. 7. © 2012 – 2014 Kochava Inc. Confidential Target sources with high conversion rates Target sources where users engage post- install Re-engage dormant users Analyze Post-Install Behavior Acquire Users Optimize Ad Budgets Re-Engage Dormant Users Kochava can track the entire life-cycle of your users 7 WHAT? One platform to acquire the right type of users & keep them engaged.
  8. 8. © 2012 – 2014 Kochava Inc. Confidential Custom 8 Server to Server Ping SDK Publisher Networks Custom Publishers Install Tracking Reconciliation Integration Layer Click Tracking Normalization Layer Funnels Custom Attribution SMS & Social Attribution Device based Device Fingerprint Desktop – to Mobile ExportSelf-Service Dashboard Optimization Customer Segmentation Visualization Layer Managed Ad-Buy Agency Managed Ad-Buy 500+ Supported HOW? Everything you need in one proven platform.
  9. 9. © 2012 – 2014 Kochava Inc. Confidential Platform Overview Measuring and Optimizing Facebook Campaigns
  10. 10. © 2012 – 2014 Kochava Inc. Confidential What’s Needed? • Measurement! – Integrate single buy-side SDK – Register App on Dashboard • Understand your audience – Leverage a control group of organics – Understand engagement as a function of session or session duration – Understand value as a function of post-install behaviors • Test with highly targetable indices – Create highly targeted campaigns (at a small scale) and see what resonates – Volume vs Value – against control group • Scale the campaigns to drive results • Optimize towards the audience you value 10
  11. 11. © 2012 – 2014 Kochava Inc. Confidential Kochava Makes Measurement Easy • Simple to Configure Campaign Measurement for FB 11
  12. 12. © 2012 – 2014 Kochava Inc. Confidential Kochava Makes Measurement Easy • L3, Campaign, Ad Group are automatically pivoted • No need to duplicate the various campaigns – Kochava automatically discovers hierarchy and exposes results • Advanced mobile measurement – supported electronically 12
  13. 13. © 2012 – 2014 Kochava Inc. Confidential Kochava Makes Measurement Easy • Automatically integrated with all major PMD’s for buying at scale 13
  14. 14. © 2012 – 2014 Kochava Inc. Confidential Post-Install Analytics Summary 14
  15. 15. © 2012 – 2014 Kochava Inc. Confidential User Summary 15
  16. 16. © 2012 – 2014 Kochava Inc. Confidential Device and OS Break-Outs 16
  17. 17. © 2012 – 2014 Kochava Inc. Confidential Cohorts by Time 17
  18. 18. © 2012 – 2014 Kochava Inc. Confidential Post-Install Events 18
  19. 19. © 2012 – 2014 Kochava Inc. Confidential Advanced Segmentation 19 • Campaign • Network • Site • Creative
  20. 20. © 2012 – 2014 Kochava Inc. Confidential Understanding LTV 20
  21. 21. © 2012 – 2014 Kochava Inc. Confidential Segmented by SKU/Sub-Event Property 21
  22. 22. © 2012 – 2014 Kochava Inc. Confidential22
  23. 23. © 2012 – 2014 Kochava Inc. Confidential23
  24. 24. © 2012 – 2014 Kochava Inc. Confidential Segmented by Network 24
  25. 25. © 2012 – 2014 Kochava Inc. Confidential Pivot Data Segments for LTV: Engagement by Source 25
  26. 26. © 2012 – 2014 Kochava Inc. Confidential Pivot Data Analysis: Session Count by Source 26
  27. 27. © 2012 – 2014 Kochava Inc. Confidential Thank You. US Headquarters support@kochava.com 855-KOCHAVA

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