20. “Ad-engine uses automation to
distinguish between ads that have
good value down stream, and ads
that are likely throwing money away.
Good ads survive, and bad ads are
killed. We iterate some new ads and
repeat. ”
So we have spoken about the evolution and betterment of targeting and creative on FB. We have established that there is a huge audience there with many different ways to servet hem ads across desktop and Mobile. I will now lead into C of my ABC which is Cost – how much are you prepared to pay for users from FB.It’s useful at this stage for me to describe how the Nanigans algorythims work. Nanigans technology is built to gain the optimum ROI. I arrived at Nanigans 6 months ago and within the first few days of my arrival was keen to have a succinct explanation
Change the way marketers think about performance marketing at scale
Facebook is constantly evolvingAs a result so is our platform