Data-Driven Marketing Roadshow Nanigans - March 27, 2014

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Presentation by Nanigans Director of Sales EMEA Luke Jonas. Data-Driven Marketing Road Show at DCU The Helix, Dublin, March 27 2014

Presentation by Nanigans Director of Sales EMEA Luke Jonas. Data-Driven Marketing Road Show at DCU The Helix, Dublin, March 27 2014

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  • So we have spoken about the evolution and betterment of targeting and creative on FB. We have established that there is a huge audience there with many different ways to servet hem ads across desktop and Mobile. I will now lead into C of my ABC which is Cost – how much are you prepared to pay for users from FB.It’s useful at this stage for me to describe how the Nanigans algorythims work. Nanigans technology is built to gain the optimum ROI. I arrived at Nanigans 6 months ago and within the first few days of my arrival was keen to have a succinct explanation
  • Change the way marketers think about performance marketing at scale
  • Facebook is constantly evolvingAs a result so is our platform

Transcript

  • 1. luke jonas sales director emea @
  • 2. ds uyers ost
  • 3. Ad Unit Case Study: Over 1% CTR 14% Higher ROI 46% Lower Costs
  • 4. A udience facebook native
  • 5. A udience facebook native CRM
  • 6. A udience facebook native Lookalikes
  • 7. A udience facebook native FBX
  • 8. N ewsfeed FBX
  • 9. N ewsfeed FBX
  • 10. ...maybe so, but my audience doesn’t use Facebook
  • 11. “Ad-engine uses automation to distinguish between ads that have good value down stream, and ads that are likely throwing money away. Good ads survive, and bad ads are killed. We iterate some new ads and repeat. ”
  • 12. 1gender 8interests 5products 4regions 160segments
  • 13. 160 Enter The Cage... only will leave!
  • 14. Insert something regarding creative refreshes
  • 15. Insert something regarding creative refreshes
  • 16. Creative Refresh 1 Creative Refresh 2 Clickthrough Rate
  • 17. the performance spectrum
  • 18. CPM
  • 19. CPC
  • 20. CPL
  • 21. CPA
  • 22. ROI
  • 23. LTV
  • 24. CPA
  • 25. CPA = CPA = $2 $8
  • 26. CPA Advertiser
  • 27. LTV Advertiser
  • 28. @Luke_Jonas ljonas@nanigans.com