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Data-Driven Marketing Roadshow eXelate - March 25, 2014
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Data-Driven Marketing Roadshow eXelate - March 25, 2014

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Presentation by eXelate Managing Director Europe Alain Santjaume. Data-Driven Marketing Road Show at De Balie in Amsterdam, March 25 2014

Presentation by eXelate Managing Director Europe Alain Santjaume. Data-Driven Marketing Road Show at De Balie in Amsterdam, March 25 2014

Published in: Marketing

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  • 1. eXelate.com @eXelate Making data actionable • 2014 • Alain Sanjaume • VP & Managing Director Europe, eXelate • alains@exelate.com
  • 2. • eXelate is the global data technology leader that makes digital experiences more relevant for consumers and more effective for marketers smart data. smarter decisions.TM
  • 3. • big data = noise big data = noise
  • 4. how to power smarter marketing decisions in a big data world?
  • 5. • smart data = actionable signal smart data = signal
  • 6. • smart data
  • 7. • Smart Data checks 1. Data Quality 2. Data Scale 3. Real-time 4. Validation 5. Actionability 6. Resource-heavy 7. Flexibility
  • 8. data trends
  • 9. • consumers continue to digitize
  • 10. • consumers continue to digitize • when they use
  • 11. • Key challenges Marketers are losing control of their consumers Fragmentation of media: hard to reach Ubiquity of data: hard to understand Real-time nature of marketing: hard to react
  • 12. • audience targeting becoming the norm who employs it in what % of their campaigns
  • 13. • marketing is still about get, keep, and grow
  • 14. about eXelate
  • 15. The insights & analytics terminal that transforms online & offline interactions into consumer insights Custom modeling that scales your seed audience to maximize branding & direct response campaign outcomes by up to 5X Cloud infrastructure service that allows anyone to connect their first-party data to 125 media platforms to drive reach, ROI and revenue eXelate’s premium demo, interest and purchase intent data generated from over 5B device connections worldwide each month For marketers seeking a comprehensive understanding of their consumers For custom modeling of your first party data for reach and retargeting For first party data owners seeking to reach and retarget their audience anywhere For agencies and platforms looking to maximize return on audience targeting eXelate powers smarter digital marketing decisions worldwide through our multiplatform data management software and massive data eXchange. products merging software + data analyze model & segment activate target
  • 16. power multi-platform data connectivity patent protected software platform self service tools managed service solutions 5.2B unique device interactions monthly 125 Media platform integrations 22B monthly data connections made plus hundreds of other exclusive data, publisher and marketer partnerships Direct data partnerships in 7 countries 100+ employees in 7 offices worldwide aggregated data from over 200 countries technology massive infrastructure premium partners global
  • 17. performance #66, Forbes’ America’s Most Promising Companies 2014 The Real Top 15 Venture Capital Deals of 2012, Tech Crunch 2013 #14 Internet Company, Deloitte’s 2013 Technology Fast 500™ AlwaysOn Media 100/Global 250 Top Private Companies, AlwaysOn 2010 -2013 leaders in privacy accolades
  • 18. Thank you Matt Bennathan VP & Managing Director UK, eXelate mattb@exelate.com