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DDMA / Infolution: Datakwaliteit

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  • Opel Kadett – nieuw of nieuws?
  • Ervaring heeft geen waarde meer
  • Transcript

    • 1. Event: DDMA DQ Dag Thema: Dataquality Spreker: Henk Alles - Infolution Datum: 7 oktober 2008, Muziekgebouw aan het IJ www.ddma.nl
    • 2.  
    • 3. INFORMATION
    • 4. STATE OF THE ART Kilobytes were stored on floppy disks. Megabytes were stored on hard disks. Terabytes were stored in disk arrays. Petabytes are stored in the cloud. The folder analogy becomes the file cabinet analogy becomes the library analogy AT PETABYTES WE RUN OUT OF ANALOGIES
    • 5. THE FUTURE THAT NEVER WAS 1900 1930 1960 1980 2000 1895 Flying machines heavier than air are impossible Lord Kelvin 1909 Airplanes are useless for the purpose of war British Admiralty 1927 Who wants to hear actors talk? H. M. Warner 1939 Jet engines serve no purpose in warfare RAF 1943 The world will need just five computers Thomas Watson (CEO IBM) 1949 In the future computers will only weigh 1.5 tons Popular mechanics 1955 Television will never become a medium of entertainment David Sarnoff (CEO RCA) 1962 We’re not enthusiastic about the music of the Beatles and the guitar will soon be forgotten Decca recording 1981 640 K should be enough for everybody Bill Gates 1984 There’s no reason why people should want a PC at home Ken Olsen (CEO Digital) 1994 In 2000 there will be one million mobile phones, worldwide McKinsey
    • 6. WHAT’S THE RESULT?
      • “ Living and working in the midst of information resources like an Intranet and corporate databases resembles watching a fire-fighter attempt to extinguish a fire with napalm”
      • The Social Life of Information
    • 7. TODAY Framing elegant BOOLEAN or SQL queries is fine if you know what you are looking for
    • 8. WHY?
      • “ It's human nature to imagine the future will be just like the present, but with flying cars ”
    • 9. EVOLUTION More of the same PAST & PRESENT FUTURE
    • 10. EVOLUTION PAST & PRESENT FUTURE If you always do what you always did, you will always get what you always got. Albert Einstein
    • 11. REVOLUTION ADVANCING THE ART PAST & PRESENT FUTURE Disruptive technology
    • 12. I NFORMATION OVERLOAD THE MYTH It doesn’t exist, there is only TECHNOLOGY UNDERLOAD
    • 13. ADVANCE THE ART Alternative approaches aren't a novelty - they are all we've got left
    • 14. WHAT DO USERS WANT
    • 15. LET’S PLAY A GAME
    • 16. LET’S PLAY A GAME
    • 17. BLACK OR RED
    • 18. WHICH RED
    • 19. DECISION TREE
    • 20. CODING 0 1 2 3 00000 00001 00010 00011
    • 21. WHICH BITS 0000X 000X0 00X00 0X000 X0000 HEARTS 9 ETC ETC ETC ETC
    • 22. EITHER OR 0000X 000X0 00?00 0X000 X0000
    • 23. WHAT DO YOU MEAN Permissiveness Semantics Car Animal Spaceship Context Rust Trees Popcorn Goal Jaguar Jaguars Jagar Buy a car Visit zoo Go to a movie FUZZY
    • 24. SEARCH IS LIKE DRINKING FROM A FIRE HOSE
    • 25. ADAPTABLE CONTENT DOCCON
    • 26. CONTEXTUAL LEARNING Data needs structure to be information Information needs context to provide knowledge and insight Transportation ION Engine Combustion Engine
    • 27. INFORMATION EXTRACTION
    • 28. STATISTICAL APPROACH
    • 29. EYETRACKER
    • 30. HUMAN APPROACH
    • 31. TEXT & ENTITIES EXTRACT Uiterst stijlvol gerenoveerde VRIJSTAANDE VILLA Bijzonder aantrekkelijk, op uiterst geliefde locatie gelegen, onlangs onder architectuur verbouwde moderne VRIJSTAANDE VILLA met garage op fraai, geheel omheind perceel. Harmonisch geheel met een bijzonder hoog afwerkingniveau!! ALGEMEEN De KARAKTERISTIEKEN van dit pand zijn m.n. De eigentijdse, stijlvolle architectuur De ruimte ín het pand Het hoge afwerkingniveau De eerste klas locatie De eigentijdse en stijlvolle architectuur De architectuur van het pand is wellicht kenmerkend voor het bouwen in de 21-ste eeuw. De strakke, bijna eenvoudige bouw, gecombineerd met grote glaspartijen biedt een pand met een uiterst stijlvolle uitstraling. De hoge plafonds en de vele ramen beaccentueren het gevoel van ruimte, dat meteen al bij binnenkomst opvalt. Kenmerkend voor dit pand zijn dan ook de royale en door de glaspartijen, heerlijk lichte “leef”-ruimtes. Aan de voorkant (straatkant) geeft het pand een besloten indruk, maar dit is geheel in tegenstelling met wat u binnen aantreft. Living en woonkeuken zijn geheel op de tuin gericht en aan die zijde ook voorzien van grote raam- en deurpartijen. De ruimtelijke en open sfeer wordt op de begane grond extra geaccentueerd door de lichte, doorgetrokken vloer in de living en de werkkamer. De ruimte ín het pand Het pand is zodanig ingedeeld dat het met name op de begane grond een zee aan ruimte biedt in living, werkkamer, keuken en bijkeuken.
    • 32. FOR SALE OR SOLD
    • 33. KNOWLEDGE EXTRACTION
    • 34. PUTTING RESULTS IN CONTEXT
      • Semantic Classification groups results logically
      CLASSIFIER The duke Search
    • 35. KNOWN UNKNOWNS
    • 36. WHAT DO USER REALLY WANT? INTERACTIVITY
    • 37. INTERACTIVITY
      • Users prefer to follow links rather than refine queries
    • 38. DATA VERSUS KNOWLEDGE DATA
    • 39. DATA VERSUS KNOWLEDGE KNOWLEDGE CONTEXT 1
    • 40. DATA VERSUS KNOWLEDGE KNOWLEDGE CONTEXT 2 CONTEXT 1
    • 41. WHAT DO USERS REALLY REALLY WANT Horace Walpole 28 January 1754
    • 42. ASSOCIATIVE HELP
    • 43. NAME FIFTY BIRD SPECIES CREATIVE STIMULATION
        • What sits in a cage in the living room
        • What’s in the pond
        • What did you see in the zoo
        • What lives in Africa and sticks its head in the ground
        • What became extinct in the 17 th century
        • What do you eat for Christmas
        • What did you see on your holiday in Africa
    • 44. PERCEPTION
    • 45. COGNITION
    • 46. TRUTH IE DEMO
    • 47. CUSTOMERS Amkor IDG United Nations ASML ANWB Nyenrode Coberco Redwood TripleP Stasys Liones Zappwerk Udink & DeJong ARK Group CC4U BIO Tech d.velop Intellister Aspacts De Straat Flughafen First Dutch Press Relations Aquillo AERBO Flying Dog Stroomt HHP Uni Hradec Kral Perception Club of A’dam Cyntelix Acanthis Kon Brill Macklenberg EIBS Canon TextInfo PCWare BCT BOC Group Hofsteate Knowledge Plaza B&A Group Pentascope Intrasurance Brightfound XCargo
    • 48.
      • OPTIMIZED for returning the best results; not many results
      • INTERACTIVE it’s up to the user what to do; browse , reformulate , or stop
      • UNDERSTANDS what you mean and what the data is about
      FROM SEARCH ENGINE TO FIND FRIEND PERSPECTIVE AND CONTEXT new ways to get to information
    • 49. THE END