Event:   DDMA Data Quality Awards 2010
Spreker: Mark Humphries – Essent Belgium
Datum:   14 oktober 2010, Klooster Noordwi...
Project Dynamo




                 Data Quality : delivered
Our business


               We buy energy from the wholesale market

               We sell energy to the retail market
...
Data fuels our business


     We collect information


     We update information
       when it changes


     We proces...
Context
  Rapid growth of the business

  •0 customers in 2002
  •80k customers in 2006
  •240k customers in 2007

  Compl...
Objectives

Objectives :       -   Simplification and automation of processes
                   -   Focus on error handli...
The business case

Annual cost of poor data        Investment in Data Quality +
quality                         Migration
...
The power to shock
Customer number 67256292
Name                 Andre Richard        customer
Date of birth        15/3/1...
Cleaning for Dynamo
                                                                manual
                               ...
Validation of addresses

                            Phonetic suggestion
                            is correct




Phonet...
Person or organisation?
        Z          d
 '                      d
s d                      No change needed          ...
Profiles and Meter Readings
 0,2
0,18
0,16                                                              Calculating the mo...
Migration validation

  Transformation   Loading       Total fallout




     116 steps      75 steps          0,2%



   ...
It’s not all good news


   Social tariff is reserved for private persons

   • Organisations that had a social tariff hav...
What now?
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DDMA Data Quality Award 2010 - Presentatie Mark Humphries - Essent Belgium

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De DDMA Commissie Datakwaliteit organiseerde 14 oktober voor de vijfde maal de Dag van de Datakwaliteit en Data Quality Award. Het belang van datakwaliteit werd geïllustreerd door een groot aantal bezoekers. En indrukwekkende case-presentaties van onder meer Nectar, ING, het Wereld Natuur Fonds, Essent België en T-Mobile.

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DDMA Data Quality Award 2010 - Presentatie Mark Humphries - Essent Belgium

  1. 1. Event: DDMA Data Quality Awards 2010 Spreker: Mark Humphries – Essent Belgium Datum: 14 oktober 2010, Klooster Noordwijk www.ddma.n l
  2. 2. Project Dynamo Data Quality : delivered
  3. 3. Our business We buy energy from the wholesale market We sell energy to the retail market Selling price – purchase price gross profit We collect transport, distribution and taxes That´s all we do
  4. 4. Data fuels our business We collect information We update information when it changes We process information correctly Data Quality : “getting the data right”
  5. 5. Context Rapid growth of the business •0 customers in 2002 •80k customers in 2006 •240k customers in 2007 Complex application environment •High maintenance costs •Poor integration •Unnecessary complexity Lack of controls •Poor data quality •Downstream errors Transaction based applications •No support for process integration •Inconsistent way of working •No structured exception handling
  6. 6. Objectives Objectives : - Simplification and automation of processes - Focus on error handling - Increased data quality - Support for new market processes (MIG 4.0, SEPA, …) # Principle Aim Customer central The customer is the starting point for all processes First contact resolution Respond to customers’ needs in one contact First time right Eliminate errors Delegate responsibility by giving employees the Empowerment tools and the information they need to act Reduce costs by eliminating unnecessary Simplify complexity
  7. 7. The business case Annual cost of poor data Investment in Data Quality + quality Migration Customer data 235 DQ & Mig Platform 398 Contract data 748 Customer data 221 Billing 124 Master data 46 Forecast & purchasing 240 Referential Integrity 20 Business Incidents 179 Products & tariffs 58 Validation on input 119 Software & data 316 Hardware 100 Total 1.526 Total 1.278 All amounts in k€
  8. 8. The power to shock Customer number 67256292 Name Andre Richard customer Date of birth 15/3/1971 moves Customer number 67268392 Address Rue du Chêne 12 4680 Oupeye Name André Richard Date of birth null Address Rue Georges Simenon 7 Customer number 67635725 4680 Hermée new Name Francoise Declerc customer Date of birth 5/7/1969 Address Rue Du Chene 12 4680 Hermée 11 EAN 541456700000827610 Address Essent Rue Georges Simenon 7 EAN 541456700000672615 4680 Hermée Address Essent Rue Du Chene 12 Address DGO Rue Georges Simenon 7 4680 Hermée 4680 Oupeye Address DGO Rue du Chêne 12 4680 Oupeye
  9. 9. Cleaning for Dynamo manual cleansing data update correct export scripts insert pump Axapta Mecoms DQ & Migration Back Office Dynamo extract Customer Installation Tools Human Road 65 Inference Access DNB Data WDM Graydon Register Snapshots
  10. 10. Validation of addresses Phonetic suggestion is correct Phonetic suggestion is wrong
  11. 11. Person or organisation? Z d ' d s d No change needed 3.444 Automatic change (3 - 1) 6.656 Investigation needed (2 - 2) 201 3.444 B2B with no VAT number d 5.909 B2C with B2B tariff
  12. 12. Profiles and Meter Readings 0,2 0,18 0,16 Calculating the monthly advance 0,14 0,12 Elec S21 0,1 Elec S22 SLP S31 Gas 0,08 Gas S31 EAC 30.000 kWh/year 0,06 Gas S32 Price 0,05 €/kwH 0,04 0,02 0 Month Flat SLP Flat SLP Budget 1 2 3 4 5 6 7 8 9 10 11 12 1 125,00 271,41 2 125,00 231,30 Synthetic Load Profiles 3 125,00 210,39 for 2010 4 125,00 104,19 125,00 104,19 39,35 Contract start 5 125,00 40,46 125,00 40,46 39,35 6 125,00 20,55 125,00 20,55 39,35 7 125,00 15,95 125,00 15,95 39,35 8 125,00 15,58 125,00 15,58 39,35 Meter reading 9 125,00 30,30 10 125,00 102,57 11 125,00 195,49 12 125,00 261,81 Total 1.500,00 1.500,00 625,00 196,73 196,75
  13. 13. Migration validation Transformation Loading Total fallout 116 steps 75 steps 0,2% 500 1600 validations validations
  14. 14. It’s not all good news Social tariff is reserved for private persons • Organisations that had a social tariff have lost it • An order of nuns received a large correction bill A person must have a first name • Despite cleaning we still have customers called “.” • De Konink is all we have House number is mandatory • Sometimes the correct address has no house number • ‘t Frituurke - Arenbergplein
  15. 15. What now?

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