DDMA / GRC: Datakwaliteit
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DDMA / GRC: Datakwaliteit

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Graham Rhind gaf een presentatie over webforms tijdens de DDMA Dag van de Datakwaliteit 2009.

Graham Rhind gaf een presentatie over webforms tijdens de DDMA Dag van de Datakwaliteit 2009.

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DDMA / GRC: Datakwaliteit DDMA / GRC: Datakwaliteit Presentation Transcript

  • Better data quality from your web form
    Graham Rhind
    GRC Database Information
    Nieuwe Prinsengracht 80-hs
    1018 VV AMSTERDAM
    The Netherlands
    graham@grcdi.nl
    http://www.grcdi.nl
  • A state of denial and beyond frustration
  • The effect of poor web form design on data quality
  • Better web form design produces better data quality
  • Field lengths
  • Reading order
  • Validation
  • States … again
  • Rapid addressing
  • Providing an escape route
  • Embarrassment
  • Matching the form and its language to the country
  • Localisation
  • Languages
  • A partial success
  • Fortunately, our brains work differently
  • Not scanning
    NieuwePrinsengracht 80-hs
    1018 VV AMSTERDAM
    NieuwePrinsengracht 80-hs
    1018 VV AMSTERDAM
  • Examples
  • Clarity
  • Asking for what you want
  • Field positioning
  • Tab order
  • Relative field sizes
  • Required fields
  • Exhaustive and mutually exclusive
  • Pre-selection
  • List ordering
  • Drop down list contents
  • A lesson on how not to create a list
  • Forcing the customer to think
  • Feedback – holding a dialogue with your customer
  • Spelling
  • Testing
  • An example
  • An example
  • A partial success
  • A partial success
  • A partial success
  • Staying current
  • Don’t forget these principles when you overhaul your web site
  • Graham Rhind
    GRC Database Information
    NieuwePrinsengracht 80-hs
    1018 VV AMSTERDAM
    The Netherlands
    graham@grcdi.nl
    http://www.grcdi.nl
    Resources:
    • Better data quality from your web form – effective international name and address Internet data collection – free e-book – http://www.grcdi.nl/book4.htm
    • Global Sourcebook for Address Data Management – http://www.grcdi.nl/book2.htm
    • Practical International Data Management – http://www.grcdi.nl/book3.htm