DIGITAL FRIDAYS:

VIRAL
EFFECTIVE
FAVORABLE
OPINION

PURCHASE
INTENT

exposed to viral / unexposed

exposed to viral / unexposed

61%

42%

47%

42%
5%

more purchase intents after being exposed to
viral
ABX

advertising benchmark index
ABX

communicate a message
create awareness
call-to-action
brand reputation
?
Viewers who laughed at the ribald humor
often didn't recall what was being
advertised.
| EFFE

CTIVE

|
Subway Training
ABX = 139,5
Subway Training

http://www.youtube.com/watch?v=It9QyRijZUE
Philadelphia Cheesecake
ABX = 135,7
Philadelphia Cheesecake

http://www.youtube.com/watch?v=s3M63-igrj8
Ziploc Space Bags
3rd place - Most Effective Ads of 2013 by ABX
Ziploc Space Bags

http://www.youtube.com/watch?v=icpxJYqTtlk
Dawn Saves Wildlife
4th place - Most Effective Ads of 2013 by ABX
Dawn Saves Wildlife

http://www.youtube.com/watch?v=bssOKIcwOU8
Pillsbury - Make Dinner Pop
5th place - Most Effective Ads of 2013 by ABX
Pillsbury – Make Dinner Pop

http://www.youtube.com/watch?v=CHf_fzsf3W8
| VIRA

L|
Dermablend – Go Beyond The Cover
14 782 355 views
Dermablend – Go Beyond The Cover

http://www.youtube.com/watch?v=9mIBKifOOQQ
Blendtec - Will it blend?
16 696 926 views
Blendtec - Will it blend? The iPad.

http://www.youtube.com/watch?v=lAl28d6tbko
GoPro – Fireman saves kitten
20 286 631 views
GoPro – Fireman saves kitten

http://www.youtube.com/watch?v=CjB_oVeq8Lo
Kmart – Ship My Pants
20 642 146 views
Kmart – Ship My Pants

http://www.youtube.com/watch?v=I03UmJbK0lA
Pepsi Max – Test Drive
40 859 862 views
Pepsi Max – Test Drive

http://www.youtube.com/watch?v=Q5mHPo2yDG8
Old Spice – Smell Like a Man
47 881 532 views
Old Spice – Smell Like a Man

http://www.youtube.com/watch?v=kHCDajKs17E
Carrie - Telekinetic Coffee Shop
54 437 340 views
Carrie - Telekinetic Coffee Shop

http://www.youtube.com/watch?v=VlOxlSOr3_M
Evian – Baby & Me
72 221 189 views
Evian – Baby & Me

http://www.youtube.com/watch?v=pfxB5ut-KTs
Thank you
4 your attention
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Digital Fridays - Viral vs Effective

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Published on

1. Subway Training - http://www.youtube.com/watch?v=It9QyRijZUE

2. Philadelphia Cheesecake - http://www.youtube.com/watch?v=s3M63-igrj8

3. Ziploc Space Bags - http://www.youtube.com/watch?v=icpxJYqTtlk

4. Dawn Saves Wildlife - http://www.youtube.com/watch?v=bssOKIcwOU8

5. Pillsbury Make Dinner Pop - http://www.youtube.com/watch?v=CHf_fzsf3W8

6. Dermablend Go Beyond The Cover - http://www.youtube.com/watch?v=9mIBKifOOQQ

7. Blendtec Will It Blend - http://www.youtube.com/watch?v=lAl28d6tbko

8. GoPro Fireman saves kitten - http://www.youtube.com/watch?v=CjB_oVeq8Lo

9. Kmart Ship My Pants - http://www.youtube.com/watch?v=I03UmJbK0lA

10. Pepsi Max Test Drive - http://www.youtube.com/watch?v=Q5mHPo2yDG8

11. Old Spice Smell Like a Man - http://www.youtube.com/watch?v=kHCDajKs17E

12. Carrie Telekinetic Coffee Shop - http://www.youtube.com/watch?v=VlOxlSOr3_M

13. Evian Baby & Me - http://www.youtube.com/watch?v=pfxB5ut-KTs

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Transcript of "Digital Fridays - Viral vs Effective"

  1. 1. DIGITAL FRIDAYS: VIRAL EFFECTIVE
  2. 2. FAVORABLE OPINION PURCHASE INTENT exposed to viral / unexposed exposed to viral / unexposed 61% 42% 47% 42%
  3. 3. 5% more purchase intents after being exposed to viral
  4. 4. ABX advertising benchmark index
  5. 5. ABX communicate a message create awareness call-to-action brand reputation
  6. 6. ? Viewers who laughed at the ribald humor often didn't recall what was being advertised.
  7. 7. | EFFE CTIVE |
  8. 8. Subway Training ABX = 139,5
  9. 9. Subway Training http://www.youtube.com/watch?v=It9QyRijZUE
  10. 10. Philadelphia Cheesecake ABX = 135,7
  11. 11. Philadelphia Cheesecake http://www.youtube.com/watch?v=s3M63-igrj8
  12. 12. Ziploc Space Bags 3rd place - Most Effective Ads of 2013 by ABX
  13. 13. Ziploc Space Bags http://www.youtube.com/watch?v=icpxJYqTtlk
  14. 14. Dawn Saves Wildlife 4th place - Most Effective Ads of 2013 by ABX
  15. 15. Dawn Saves Wildlife http://www.youtube.com/watch?v=bssOKIcwOU8
  16. 16. Pillsbury - Make Dinner Pop 5th place - Most Effective Ads of 2013 by ABX
  17. 17. Pillsbury – Make Dinner Pop http://www.youtube.com/watch?v=CHf_fzsf3W8
  18. 18. | VIRA L|
  19. 19. Dermablend – Go Beyond The Cover 14 782 355 views
  20. 20. Dermablend – Go Beyond The Cover http://www.youtube.com/watch?v=9mIBKifOOQQ
  21. 21. Blendtec - Will it blend? 16 696 926 views
  22. 22. Blendtec - Will it blend? The iPad. http://www.youtube.com/watch?v=lAl28d6tbko
  23. 23. GoPro – Fireman saves kitten 20 286 631 views
  24. 24. GoPro – Fireman saves kitten http://www.youtube.com/watch?v=CjB_oVeq8Lo
  25. 25. Kmart – Ship My Pants 20 642 146 views
  26. 26. Kmart – Ship My Pants http://www.youtube.com/watch?v=I03UmJbK0lA
  27. 27. Pepsi Max – Test Drive 40 859 862 views
  28. 28. Pepsi Max – Test Drive http://www.youtube.com/watch?v=Q5mHPo2yDG8
  29. 29. Old Spice – Smell Like a Man 47 881 532 views
  30. 30. Old Spice – Smell Like a Man http://www.youtube.com/watch?v=kHCDajKs17E
  31. 31. Carrie - Telekinetic Coffee Shop 54 437 340 views
  32. 32. Carrie - Telekinetic Coffee Shop http://www.youtube.com/watch?v=VlOxlSOr3_M
  33. 33. Evian – Baby & Me 72 221 189 views
  34. 34. Evian – Baby & Me http://www.youtube.com/watch?v=pfxB5ut-KTs
  35. 35. Thank you 4 your attention
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