Digital Fridays - Viral vs Effective
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Digital Fridays - Viral vs Effective

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1. Subway Training - http://www.youtube.com/watch?v=It9QyRijZUE ...

1. Subway Training - http://www.youtube.com/watch?v=It9QyRijZUE

2. Philadelphia Cheesecake - http://www.youtube.com/watch?v=s3M63-igrj8

3. Ziploc Space Bags - http://www.youtube.com/watch?v=icpxJYqTtlk

4. Dawn Saves Wildlife - http://www.youtube.com/watch?v=bssOKIcwOU8

5. Pillsbury Make Dinner Pop - http://www.youtube.com/watch?v=CHf_fzsf3W8

6. Dermablend Go Beyond The Cover - http://www.youtube.com/watch?v=9mIBKifOOQQ

7. Blendtec Will It Blend - http://www.youtube.com/watch?v=lAl28d6tbko

8. GoPro Fireman saves kitten - http://www.youtube.com/watch?v=CjB_oVeq8Lo

9. Kmart Ship My Pants - http://www.youtube.com/watch?v=I03UmJbK0lA

10. Pepsi Max Test Drive - http://www.youtube.com/watch?v=Q5mHPo2yDG8

11. Old Spice Smell Like a Man - http://www.youtube.com/watch?v=kHCDajKs17E

12. Carrie Telekinetic Coffee Shop - http://www.youtube.com/watch?v=VlOxlSOr3_M

13. Evian Baby & Me - http://www.youtube.com/watch?v=pfxB5ut-KTs

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Digital Fridays - Viral vs Effective Digital Fridays - Viral vs Effective Presentation Transcript

  • DIGITAL FRIDAYS: VIRAL EFFECTIVE
  • FAVORABLE OPINION PURCHASE INTENT exposed to viral / unexposed exposed to viral / unexposed 61% 42% 47% 42%
  • 5% more purchase intents after being exposed to viral
  • ABX advertising benchmark index
  • ABX communicate a message create awareness call-to-action brand reputation
  • ? Viewers who laughed at the ribald humor often didn't recall what was being advertised.
  • | EFFE CTIVE |
  • Subway Training ABX = 139,5
  • Subway Training http://www.youtube.com/watch?v=It9QyRijZUE
  • Philadelphia Cheesecake ABX = 135,7
  • Philadelphia Cheesecake http://www.youtube.com/watch?v=s3M63-igrj8
  • Ziploc Space Bags 3rd place - Most Effective Ads of 2013 by ABX
  • Ziploc Space Bags http://www.youtube.com/watch?v=icpxJYqTtlk
  • Dawn Saves Wildlife 4th place - Most Effective Ads of 2013 by ABX
  • Dawn Saves Wildlife http://www.youtube.com/watch?v=bssOKIcwOU8
  • Pillsbury - Make Dinner Pop 5th place - Most Effective Ads of 2013 by ABX
  • Pillsbury – Make Dinner Pop http://www.youtube.com/watch?v=CHf_fzsf3W8
  • | VIRA L|
  • Dermablend – Go Beyond The Cover 14 782 355 views
  • Dermablend – Go Beyond The Cover http://www.youtube.com/watch?v=9mIBKifOOQQ
  • Blendtec - Will it blend? 16 696 926 views
  • Blendtec - Will it blend? The iPad. http://www.youtube.com/watch?v=lAl28d6tbko
  • GoPro – Fireman saves kitten 20 286 631 views
  • GoPro – Fireman saves kitten http://www.youtube.com/watch?v=CjB_oVeq8Lo
  • Kmart – Ship My Pants 20 642 146 views
  • Kmart – Ship My Pants http://www.youtube.com/watch?v=I03UmJbK0lA
  • Pepsi Max – Test Drive 40 859 862 views
  • Pepsi Max – Test Drive http://www.youtube.com/watch?v=Q5mHPo2yDG8
  • Old Spice – Smell Like a Man 47 881 532 views
  • Old Spice – Smell Like a Man http://www.youtube.com/watch?v=kHCDajKs17E
  • Carrie - Telekinetic Coffee Shop 54 437 340 views
  • Carrie - Telekinetic Coffee Shop http://www.youtube.com/watch?v=VlOxlSOr3_M
  • Evian – Baby & Me 72 221 189 views
  • Evian – Baby & Me http://www.youtube.com/watch?v=pfxB5ut-KTs
  • Thank you 4 your attention