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digital fridays:

digital
coupons
discount coupon
In XX-th century the Holy
Grail of marketing and the
favorite hobby of housewives.
But the real boom for c...
price discrimination
Coupons are an example of price
discrimination, that is offering
the same product with different.
If ...
1887: the birth of coupons and
first free of charge CocaCola
11901: first printed coupon for
Grape-Nuts worth 1 cent
1930:...
digital coupons

distribution
& discovery

social
shopping

mobile

1990

2008

2009
geotargeting

alarm
clock

augmented
reality

wi-fi

sound
recognition

mobile
games

QR
codes

sms
geotargeting
hi-jack
app
vimeo.com/44351185
run for
rashers
vimeo.com/64751900
safe driving
miles
beta.canneslionsarchive.com/entries/483997/safe-driving-miles
adventure
app
vimeo.com/35214559
alarm
clock
anywake
app
youtube.com/watch?v=2gxp-MAwWLE
yili-milk
group alarm
beta.canneslionsarchive.com/entries/491848/group-alarm
sound
recognition
your ads
are my ads
beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads
morning
start-up
beta.canneslionsarchive.com/entries/477018/morning-startup
QR
codes
sunny
sale
youtube.com/watch?v=EvIJfUySmY0
couple up
to buckle up
vimeo.com/34140861
augmented
reality
wetherspoon
connect
youtube.com/watch?v=6luD358fzJk
iButterfly
youtube.com/watch?v=HAQh-_nFH-s
wi-fi
e-mart
flying store
youtube.com/watch?v=qHGejSWTmvw
mobile
games
snack! in
the face
youtube.com/watch?v=hPIEGKWQky8
coin
hunters
youtube.com/watch?v=U8_DrG0RFaw
sms

(old school)
big bold
grolsch
vimeo.com/46765925
the end
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Digital Fridays - Digital Coupons

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Published on

1. Meat Pack – http://vimeo.com/44351185

2. Run for Rashers – http://vimeo.com/64751900

3. Safe Driving Miles – http://beta.canneslionsarchive.com/entries/483997/safe-driving-miles [CANNES LIONS]

4. Toyota Adventure App – http://vimeo.com/35214559

5. Lufthansa Anywake App – http://www.youtube.com/watch?v=2gxp-MAwWLE

6. Yili Milk Group Alarm – http://beta.canneslionsarchive.com/entries/491848/group-alarm [CANNES LIONS]

7. XL Ron Your Ads Are My Ads – http://beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads [CANNES LIONS]

8. Dunkin Donuts Morning Start-Up – http://beta.canneslionsarchive.com/entries/477018/morning-startup [CANNES LIONS]

10. E-mart Sunny Sale – http://www.youtube.com/watch?v=EvIJfUySmY0

11. SAS Couple Up to Buckle Up – http://vimeo.com/34140861

12. Bacardi Wetherspoon Connect – http://www.youtube.com/watch?v=6luD358fzJk

13. iButterfly – http://www.youtube.com/watch?v=HAQh-_nFH-s

14. E-mart Flying Store – http://www.youtube.com/watch?v=qHGejSWTmvw

15. KFC Snack in the face – http://www.youtube.com/watch?v=hPIEGKWQky8

16. McDonald's Coin Hunters – http://www.youtube.com/watch?v=U8_DrG0RFaw

17. Big Bold Grolsch – http://vimeo.com/46765925

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Transcript of "Digital Fridays - Digital Coupons"

  1. 1. digital fridays: digital coupons
  2. 2. discount coupon In XX-th century the Holy Grail of marketing and the favorite hobby of housewives. But the real boom for coupons is yet to come. Digital, mobile and group discounts are getting more and more popular
  3. 3. price discrimination Coupons are an example of price discrimination, that is offering the same product with different. If our target group is sensitive to price changes, then thanks to even small discounts we can significantly increase sales and profit.
  4. 4. 1887: the birth of coupons and first free of charge CocaCola 11901: first printed coupon for Grape-Nuts worth 1 cent 1930: coupon boom in times of Great Depression 1965: half of household goods’ brands use coupons 1965: 65% of Americans have redeemed coupons 1980: coupons in magazines and daily press 1990: first downloaded coupons through Internet
  5. 5. digital coupons distribution & discovery social shopping mobile 1990 2008 2009
  6. 6. geotargeting alarm clock augmented reality wi-fi sound recognition mobile games QR codes sms
  7. 7. geotargeting
  8. 8. hi-jack app
  9. 9. vimeo.com/44351185
  10. 10. run for rashers
  11. 11. vimeo.com/64751900
  12. 12. safe driving miles
  13. 13. beta.canneslionsarchive.com/entries/483997/safe-driving-miles
  14. 14. adventure app
  15. 15. vimeo.com/35214559
  16. 16. alarm clock
  17. 17. anywake app
  18. 18. youtube.com/watch?v=2gxp-MAwWLE
  19. 19. yili-milk group alarm
  20. 20. beta.canneslionsarchive.com/entries/491848/group-alarm
  21. 21. sound recognition
  22. 22. your ads are my ads
  23. 23. beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads
  24. 24. morning start-up
  25. 25. beta.canneslionsarchive.com/entries/477018/morning-startup
  26. 26. QR codes
  27. 27. sunny sale
  28. 28. youtube.com/watch?v=EvIJfUySmY0
  29. 29. couple up to buckle up
  30. 30. vimeo.com/34140861
  31. 31. augmented reality
  32. 32. wetherspoon connect
  33. 33. youtube.com/watch?v=6luD358fzJk
  34. 34. iButterfly
  35. 35. youtube.com/watch?v=HAQh-_nFH-s
  36. 36. wi-fi
  37. 37. e-mart flying store
  38. 38. youtube.com/watch?v=qHGejSWTmvw
  39. 39. mobile games
  40. 40. snack! in the face
  41. 41. youtube.com/watch?v=hPIEGKWQky8
  42. 42. coin hunters
  43. 43. youtube.com/watch?v=U8_DrG0RFaw
  44. 44. sms (old school)
  45. 45. big bold grolsch
  46. 46. vimeo.com/46765925
  47. 47. the end
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