Digital Fridays - Digital Coupons

641 views
519 views

Published on

1. Meat Pack – http://vimeo.com/44351185

2. Run for Rashers – http://vimeo.com/64751900

3. Safe Driving Miles – http://beta.canneslionsarchive.com/entries/483997/safe-driving-miles [CANNES LIONS]

4. Toyota Adventure App – http://vimeo.com/35214559

5. Lufthansa Anywake App – http://www.youtube.com/watch?v=2gxp-MAwWLE

6. Yili Milk Group Alarm – http://beta.canneslionsarchive.com/entries/491848/group-alarm [CANNES LIONS]

7. XL Ron Your Ads Are My Ads – http://beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads [CANNES LIONS]

8. Dunkin Donuts Morning Start-Up – http://beta.canneslionsarchive.com/entries/477018/morning-startup [CANNES LIONS]

10. E-mart Sunny Sale – http://www.youtube.com/watch?v=EvIJfUySmY0

11. SAS Couple Up to Buckle Up – http://vimeo.com/34140861

12. Bacardi Wetherspoon Connect – http://www.youtube.com/watch?v=6luD358fzJk

13. iButterfly – http://www.youtube.com/watch?v=HAQh-_nFH-s

14. E-mart Flying Store – http://www.youtube.com/watch?v=qHGejSWTmvw

15. KFC Snack in the face – http://www.youtube.com/watch?v=hPIEGKWQky8

16. McDonald's Coin Hunters – http://www.youtube.com/watch?v=U8_DrG0RFaw

17. Big Bold Grolsch – http://vimeo.com/46765925

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
641
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Digital Fridays - Digital Coupons

  1. 1. digital fridays: digital coupons
  2. 2. discount coupon In XX-th century the Holy Grail of marketing and the favorite hobby of housewives. But the real boom for coupons is yet to come. Digital, mobile and group discounts are getting more and more popular
  3. 3. price discrimination Coupons are an example of price discrimination, that is offering the same product with different. If our target group is sensitive to price changes, then thanks to even small discounts we can significantly increase sales and profit.
  4. 4. 1887: the birth of coupons and first free of charge CocaCola 11901: first printed coupon for Grape-Nuts worth 1 cent 1930: coupon boom in times of Great Depression 1965: half of household goods’ brands use coupons 1965: 65% of Americans have redeemed coupons 1980: coupons in magazines and daily press 1990: first downloaded coupons through Internet
  5. 5. digital coupons distribution & discovery social shopping mobile 1990 2008 2009
  6. 6. geotargeting alarm clock augmented reality wi-fi sound recognition mobile games QR codes sms
  7. 7. geotargeting
  8. 8. hi-jack app
  9. 9. vimeo.com/44351185
  10. 10. run for rashers
  11. 11. vimeo.com/64751900
  12. 12. safe driving miles
  13. 13. beta.canneslionsarchive.com/entries/483997/safe-driving-miles
  14. 14. adventure app
  15. 15. vimeo.com/35214559
  16. 16. alarm clock
  17. 17. anywake app
  18. 18. youtube.com/watch?v=2gxp-MAwWLE
  19. 19. yili-milk group alarm
  20. 20. beta.canneslionsarchive.com/entries/491848/group-alarm
  21. 21. sound recognition
  22. 22. your ads are my ads
  23. 23. beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads
  24. 24. morning start-up
  25. 25. beta.canneslionsarchive.com/entries/477018/morning-startup
  26. 26. QR codes
  27. 27. sunny sale
  28. 28. youtube.com/watch?v=EvIJfUySmY0
  29. 29. couple up to buckle up
  30. 30. vimeo.com/34140861
  31. 31. augmented reality
  32. 32. wetherspoon connect
  33. 33. youtube.com/watch?v=6luD358fzJk
  34. 34. iButterfly
  35. 35. youtube.com/watch?v=HAQh-_nFH-s
  36. 36. wi-fi
  37. 37. e-mart flying store
  38. 38. youtube.com/watch?v=qHGejSWTmvw
  39. 39. mobile games
  40. 40. snack! in the face
  41. 41. youtube.com/watch?v=hPIEGKWQky8
  42. 42. coin hunters
  43. 43. youtube.com/watch?v=U8_DrG0RFaw
  44. 44. sms (old school)
  45. 45. big bold grolsch
  46. 46. vimeo.com/46765925
  47. 47. the end

×