Digital Fridays - Digital Coupons
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1. Meat Pack – http://vimeo.com/44351185 ...

1. Meat Pack – http://vimeo.com/44351185

2. Run for Rashers – http://vimeo.com/64751900

3. Safe Driving Miles – http://beta.canneslionsarchive.com/entries/483997/safe-driving-miles [CANNES LIONS]

4. Toyota Adventure App – http://vimeo.com/35214559

5. Lufthansa Anywake App – http://www.youtube.com/watch?v=2gxp-MAwWLE

6. Yili Milk Group Alarm – http://beta.canneslionsarchive.com/entries/491848/group-alarm [CANNES LIONS]

7. XL Ron Your Ads Are My Ads – http://beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads [CANNES LIONS]

8. Dunkin Donuts Morning Start-Up – http://beta.canneslionsarchive.com/entries/477018/morning-startup [CANNES LIONS]

10. E-mart Sunny Sale – http://www.youtube.com/watch?v=EvIJfUySmY0

11. SAS Couple Up to Buckle Up – http://vimeo.com/34140861

12. Bacardi Wetherspoon Connect – http://www.youtube.com/watch?v=6luD358fzJk

13. iButterfly – http://www.youtube.com/watch?v=HAQh-_nFH-s

14. E-mart Flying Store – http://www.youtube.com/watch?v=qHGejSWTmvw

15. KFC Snack in the face – http://www.youtube.com/watch?v=hPIEGKWQky8

16. McDonald's Coin Hunters – http://www.youtube.com/watch?v=U8_DrG0RFaw

17. Big Bold Grolsch – http://vimeo.com/46765925

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Digital Fridays - Digital Coupons Presentation Transcript

  • 1. digital fridays: digital coupons
  • 2. discount coupon In XX-th century the Holy Grail of marketing and the favorite hobby of housewives. But the real boom for coupons is yet to come. Digital, mobile and group discounts are getting more and more popular
  • 3. price discrimination Coupons are an example of price discrimination, that is offering the same product with different. If our target group is sensitive to price changes, then thanks to even small discounts we can significantly increase sales and profit.
  • 4. 1887: the birth of coupons and first free of charge CocaCola 11901: first printed coupon for Grape-Nuts worth 1 cent 1930: coupon boom in times of Great Depression 1965: half of household goods’ brands use coupons 1965: 65% of Americans have redeemed coupons 1980: coupons in magazines and daily press 1990: first downloaded coupons through Internet
  • 5. digital coupons distribution & discovery social shopping mobile 1990 2008 2009
  • 6. geotargeting alarm clock augmented reality wi-fi sound recognition mobile games QR codes sms
  • 7. geotargeting
  • 8. hi-jack app
  • 9. vimeo.com/44351185
  • 10. run for rashers
  • 11. vimeo.com/64751900
  • 12. safe driving miles
  • 13. beta.canneslionsarchive.com/entries/483997/safe-driving-miles
  • 14. adventure app
  • 15. vimeo.com/35214559
  • 16. alarm clock
  • 17. anywake app
  • 18. youtube.com/watch?v=2gxp-MAwWLE
  • 19. yili-milk group alarm
  • 20. beta.canneslionsarchive.com/entries/491848/group-alarm
  • 21. sound recognition
  • 22. your ads are my ads
  • 23. beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads
  • 24. morning start-up
  • 25. beta.canneslionsarchive.com/entries/477018/morning-startup
  • 26. QR codes
  • 27. sunny sale
  • 28. youtube.com/watch?v=EvIJfUySmY0
  • 29. couple up to buckle up
  • 30. vimeo.com/34140861
  • 31. augmented reality
  • 32. wetherspoon connect
  • 33. youtube.com/watch?v=6luD358fzJk
  • 34. iButterfly
  • 35. youtube.com/watch?v=HAQh-_nFH-s
  • 36. wi-fi
  • 37. e-mart flying store
  • 38. youtube.com/watch?v=qHGejSWTmvw
  • 39. mobile games
  • 40. snack! in the face
  • 41. youtube.com/watch?v=hPIEGKWQky8
  • 42. coin hunters
  • 43. youtube.com/watch?v=U8_DrG0RFaw
  • 44. sms (old school)
  • 45. big bold grolsch
  • 46. vimeo.com/46765925
  • 47. the end