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"Phygital – Mouse in the oil" by Dudums
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"Phygital – Mouse in the oil" by Dudums

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What is phygital, who makes it, and why people love it so much

What is phygital, who makes it, and why people love it so much

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"Phygital – Mouse in the oil" by Dudums Presentation Transcript

  • 1. MOUSE IN THE OIL
  • 2. Voldemars Dudums• 2001 started in LOWE as Creative Producer• 2006 Miami Ad School Hamburg• 2008 many Latvian agencies• 2010 IR magazine / freelance• 2012 setting up phygital laboratory
  • 3. 2007
  • 4. Phygital creates an ecosystembetween brands and consumersacross the physical and digital worlds.It speaks to the needs and aspirationswe have as human beings and the
  • 5. In other words - phygital thinkinghelps to create surprising content thatpeople like not “LIKE”.
  • 6. www.statuspeople.com
  • 7. 2,809,003 followers:23% Fake. 41% inactive = 64% crap www.statuspeople.com
  • 8. 611,463 followers20% Fake. 37% Inactive = 57% crap www.statuspeople.com
  • 9. www.statuspeople.com
  • 10. How phygital is different?
  • 11. It engages for real
  • 12. It surprises and can be very emotional
  • 13. Have a LIKE like no other
  • 14. It can work without high tech too
  • 15. It can actually make digital possible
  • 16. And it can be completely crazy
  • 17. Only for nerds and geeks?
  • 18. “Lego for the iPad generation” https://vimeo.com/45276780
  • 19. “Lego for the iPad generation” https://vimeo.com/45276780
  • 20. How phygital is Latvia?
  • 21. https://vimeo.com/38683249
  • 22. https://vimeo.com/38683249
  • 23. www.ir.lv/velofenders
  • 24. www.zirgs-saka.lv
  • 25. http://telly.com/MMVP8
  • 26. Thank youand get more physical! www.dudums.lv