MOUSE IN THE OIL
Voldemars Dudums•   2001 started in LOWE as Creative Producer•   2006 Miami Ad School Hamburg•   2008 many Latvian agencie...
Phygital creates an ecosystembetween brands and consumersacross the physical and digital worlds.It speaks to the needs and...
In other words - phygital thinkinghelps to create surprising content thatpeople like not “LIKE”.
www.statuspeople.com
2,809,003 followers:23% Fake. 41% inactive = 64% crap www.statuspeople.com
611,463 followers20% Fake. 37% Inactive = 57% crap www.statuspeople.com
www.statuspeople.com
How phygital is different?
It engages for real
It surprises and can be very emotional
It can work without high tech too
And it can be completely crazy
“Lego for the iPad generation”          https://vimeo.com/45276780
How phygital is Latvia?
https://vimeo.com/38683249
www.zirgs-saka.lv
http://telly.com/MMVP8
Thank youand get more physical!     www.dudums.lv
"Phygital – Mouse in the oil" by Dudums
"Phygital – Mouse in the oil" by Dudums
"Phygital – Mouse in the oil" by Dudums
"Phygital – Mouse in the oil" by Dudums
"Phygital – Mouse in the oil" by Dudums
"Phygital – Mouse in the oil" by Dudums
"Phygital – Mouse in the oil" by Dudums
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"Phygital – Mouse in the oil" by Dudums

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What is phygital, who makes it, and why people love it so much

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  • "Phygital – Mouse in the oil" by Dudums

    1. 1. MOUSE IN THE OIL
    2. 2. Voldemars Dudums• 2001 started in LOWE as Creative Producer• 2006 Miami Ad School Hamburg• 2008 many Latvian agencies• 2010 IR magazine / freelance• 2012 setting up phygital laboratory
    3. 3. 2007
    4. 4. Phygital creates an ecosystembetween brands and consumersacross the physical and digital worlds.It speaks to the needs and aspirationswe have as human beings and the
    5. 5. In other words - phygital thinkinghelps to create surprising content thatpeople like not “LIKE”.
    6. 6. www.statuspeople.com
    7. 7. 2,809,003 followers:23% Fake. 41% inactive = 64% crap www.statuspeople.com
    8. 8. 611,463 followers20% Fake. 37% Inactive = 57% crap www.statuspeople.com
    9. 9. www.statuspeople.com
    10. 10. How phygital is different?
    11. 11. It engages for real
    12. 12. It surprises and can be very emotional
    13. 13. Have a LIKE like no other
    14. 14. It can work without high tech too
    15. 15. It can actually make digital possible
    16. 16. And it can be completely crazy
    17. 17. Only for nerds and geeks?
    18. 18. “Lego for the iPad generation” https://vimeo.com/45276780
    19. 19. “Lego for the iPad generation” https://vimeo.com/45276780
    20. 20. How phygital is Latvia?
    21. 21. https://vimeo.com/38683249
    22. 22. https://vimeo.com/38683249
    23. 23. www.ir.lv/velofenders
    24. 24. www.zirgs-saka.lv
    25. 25. http://telly.com/MMVP8
    26. 26. Thank youand get more physical! www.dudums.lv

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