Battle of the Screens

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  • 1. Battle of the ScreensChampions’ BreakfastSeminar series for DDB partners and friendsabout the latest marketing trends and stories of successByDDB Consulting, Strategic PlannerMore and more devices fight for our attention. How willyour brand be relevant across screens? Insights fromInteract 13.ByLMT, Vice-President Marketing
  • 2. FOR
  • 3. Key trends from IAB Europes AdEx Benchmark Report 2012
  • 4. LESS THAN 50% OFDESIRED TARGETAUDIENCES AREREACHED ACROSSSCREENS.–Megan Clarken,Global Digital ProductLeader, Nielsen 
  • 5. ADVERTISING IS ASCIENCE GAMENOW. POOR GUYS.–Megan Clarken,Global Digital ProductLeader, Nielsen 
  • 6. Changing Brand Formats
  • 7. Changing Brand Formats
  • 8. Changing Brand Formats
  • 9. SIZE
  • 10. SIZES OFSCREENS
  • 11. SIZE
  • 12. SIZETIMEROLE
  • 13. SIZETIMEROLE
  • 14. ROLES OFSCREENS
  • 15. OUR RELATIONSHIPWITH EACH SCREENIS EMOTIONALLYDIFFERENT.– Didier Ongena,General ManagerEurope, MicrosoftROLE
  • 16. LOVEREXPLORERSAGEJESTEREVERYMANINNOCENTOUTLAWRULERCREATORHEROROLE
  • 17. “MOBILE HAS TO BERESPECTED MOST”ROLEConnected Experiences
  • 18. EXPLORERSAGEJESTEREVERYMANINNOCENTOUTLAWRULERCREATORHEROLOVERROLEConnected Experiences
  • 19. LOVER CONNECTREMINDENRICHROLEConnected Experiences
  • 20. Connecting the story
  • 21. “TABLETS HAVEPRINT MENTALITY”ROLEConnected Experiences
  • 22. SAGEJESTEREVERYMANINNOCENTOUTLAWRULERCREATORHEROLOVEREXPLORERROLEConnected Experiences
  • 23. TELL STORIESENGAGEGIVE CONTROLEXPLORERROLEConnected Experiences
  • 24. JESTEREVERYMANINNOCENTOUTLAWRULERCREATORHEROLOVERSAGEEXPLORERROLEConnected Experiences
  • 25. SAGE FACILITATEINFORMHELPROLEConnected Experiences
  • 26. Connecting the story
  • 27. EVERYMANTELLEMOTIONALSTORIESENTERTAINIMPERSONALMESSAGEROLEConnected Experiences
  • 28. “32% OF EUROPEANSEXPECT TO WATCHTV MORE IN FUTURE”ROLEConnected Experiences
  • 29. Connecting the story
  • 30. ROLEPUBLIC PRIVATEROLE
  • 31. TIME FORSCREENS
  • 32. TIME15 h20 h19 h22 h15 h14 h13 h13 hONLINE TELEVISIONTABLETS & PHONES LEAD TO +48% ONLINE TIME+48%Welcome - Multi-device users
  • 33. TIMEDEVICES FOR ACTIVE & SLOW TIMES OF THE DAYConnecting the story
  • 34. TIMEINCREDIBLY HIGH ATTENTION LEVEL ON MOBILEConnecting the story
  • 35. MORNING EVENINGTIME
  • 36. Connected Experiences
  • 37. Connected Experiences
  • 38. Connected Experiences
  • 39. THE MOREPERSONAL IS YOURTHE BRANDMESSAGE, THESMALLER SHOULDBE THE SCREEN OFCHOICE.– Jaap Favier,Managing PartnerThe Small Circle 
  • 40. ROLELESS TRUST MORE TRUSTROLEThe ROI of Screens
  • 41. The ROI of Screens