Presentation by Sean Riley from Twitter at ETEA14 in Nairobi...

1. Travel with Twitter
@addynamo @seanrileysa

2. &

3. 271 MILLION+
active global users
Source | Twitter Internal, 2014

4. 500 MILLION
Tweets per day
Source | Twitter Internal, 2014

5. > 80%
OVER 18 YEARS OLD
Source | Twitter Internal, 2014

6. Twitter is an everyday activity
61%
of users visit Twitter everyday
and more than two in five
engage several times a day
The following shows how, what & why they do...

7. #MarketingInTheMoment

8. Slide title
Subtitle
Body copy

11. 11
#twittertown
!

12. 12
!7

13. 13

15. 15

17. Live
Public
Conversational

18. Everyday conversations
are your marketing
moment

19. @TwitterAds | Confidential
#run
VOLUME OF CONVERSATION
MON TUE WED THU FRI SAT SUN

20. @TwitterAd@sT w | it CteornAfiddse n t|ia l Confidential
@twitteradsuk | Confidential
Highlighting

21. VOLUME OF CONVERSATION
#weather
MON TUE WED THU FRI SAT SUN

22. Thomas Cook
@ThomasCookUK
RETWEET if you love sunshine, warm seas
& cute kittens! OK, we can’t help with
kittens, but we are offering a £200 voucher!!
#WinItWednesday
Reply Retweet Favorite More

23. Film Titanic
Source | Social Guide, Jan 2014

24. 11M
Total Tweets

25. Need a Break Relaxed
Mon Tue Wed Thur Fri Sat Sun
Source | Topsy, Kenya

26. What is distinct or
known about an event?

29. #WorldCup
Lufthansa
@lufthansa
The best extra weight we've ever carried!

30. Plan for
unexpected moments

33. Two-way conversations
are your marketing
moment

34. @TwitterAdsUK
Tweets
LauraEllen @Laura_ellenxx
Can tell I like chocolate abit too much when I’m following
@KITKAT and @Oreo hahahaha

35. @TwitterAdsUK
KITKAT
@KITKAT
The fight for @Laura_ellenxx’s affections
is on. @oreo your move #haveabreak
twitpic.com/cb1g84

36. @TwitterAdsUK
Oreo Cookie
@Oreo
Sorry, @kitkat we couldn’t resist...
#GiveOreoABreak
pic.twitter.com/iMXjChetOa

37. #PromotedProducts
Build a community & amplify your brand

39. 3 Products

40. Reach the right person, at the right moment
Followers Look-a-likes Interests Keywords Search
TV Tailored
audiences
Overlay with
Location Gender Mobile Language

41. Everyday Moments
in Travel

42. #photo mentions in a month
30M
72B Mentions Tweet Impressions

43. and closer to home, in Kenya…
37,000
182M
Mentions Tweet Impressions
5,000
potential reach
from a single
Tweet

44. On Twitter, worldwide
6,464
Mentions of #safari & #Kenya in
the past 90 days generating 27
Million Tweet impressions

45. On Twitter, in Kenya
14,489
Mentions of #safari in the past 90
days generating 121 Million Tweet
impressions
8,351
potential reach
from a single
Tweet

46. 42 hours spent online planning a 4 day trip
Dreaming!
Planning!
Booking!
Experiencing!
Sharing!
44% - 18.5 hours!
31% - 13 hours!
2% - 1 hour!
23% - 10 hours!
Source: BCG – The Digital Road to Earning Travelers Trust !

47. 2.5x more conversation
during a safari holiday

48. Those sharing have a
large influence on those
planning or aspiring

51. #Plan holiday + beach!

52. Help? Weekend getaway from Joburg… ideas?
#Plan
Sun International @millionthrills
Only 2 hours away from JHB. bit.ly/56xx
Promoted by Sun International

53. 15 replies

54. Top 5 Sales of all time

55. 5,000
New Followers
Organic Trending 15x

56. 39,434
Engagements in 5 days
People reached 11M

57. Twitter is
a bridge,
not an
island

58. 68% of your followers
visit your website

59. 53% uplift in web search
for a travel brand if the
user was first exposed
to a Tweet

60. A follower is 58% more
likely to buy your
product

61. A follower is 2.5x more
likely to Tweet a
positive experience

62. #asantesana
@addynamo @seanrileysa