Social Media Survival Guide By Darrell Kim and Chris Gilding

Social Media Survival Guide

What is Social Media? Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.

Social Media OLD Newspapers Magazines Television Radio Books CDs DVDs Box of Photos Paper, phone books NEW Blogging Wikis Digital photos MP3s Portals Webtops Streams RSS

OLD

Newspapers

Magazines

Television

Radio

Books

CDs

DVDs

Box of Photos

Paper, phone books

NEW

Blogging

Wikis

Digital photos

MP3s

Portals

Webtops

Streams

RSS

Characteristics of New Media Live updates Interactivity Archival automation Mix media Syndicatable, linkable, reusable Connect

Live updates

Interactivity

Archival automation

Mix media

Syndicatable, linkable, reusable

Connect

Tween online activities

Nettiqute Respect - Golden Rule Behave like you do in real life Respect other people's time and bandwidth Share expert knowledge Help keep flame wars under control Respect OPP Don't abuse your power Be forgiving of other people's mistakes

Respect - Golden Rule

Behave like you do in real life

Respect other people's time and bandwidth

Share expert knowledge

Help keep flame wars under control

Respect OPP

Don't abuse your power

Be forgiving of other people's mistakes

Connect

Create, Consume, Capture Social Media Tools provide functionality in three major ways: Create – the creation and hosting of social media (videos, pictures, text, podcasts, etc.) Consume – reading, subscribing to, experiencing (blog readers, iTunes) Connect – networking, finding other with similar interests (Facebook, LinkedIN)

Social Media Tools provide functionality in three major ways:

Create – the creation and hosting of social media (videos, pictures, text, podcasts, etc.)

Consume – reading, subscribing to, experiencing (blog readers, iTunes)

Connect – networking, finding other with similar interests (Facebook, LinkedIN)

Mindset in creating Social Media “I will survive” One of the ways to approach this is like a marketer. Take a read, for example, of Dan and Chip Heath's Made To Stick : Simple Have a single clear mission by finding the core of what you do and ridding the noise and chaos that no doubt currently surrounds it. Unexpected Putting a man on the moon before the end of the 60s seemed like science fiction, not science. Break down misconceptions of what is and is not possible. Concrete Don't abstract - put forward notions with which no-one can quibble: Man, Moon, Decade. Credible The man on the moon idea came from a President's mouth. Leaders have to lead by making informed unexpected decisions. They have to know the detail of what is being proposed, too, which means becoming more expert than they have been in new domains. Emotional Appeal to the aspirations and emotions of people, and take off that analytical hat. Does your education leader want your region to be the best education region in the world? If not, why not? Story The man on the moon story is all about overcoming obstacles, and has inspired many other stories. Make sure you have a story to tell if you want to lead others with you.

One of the ways to approach this is like a marketer. Take a read, for example, of Dan and Chip Heath's Made To Stick :

Simple Have a single clear mission by finding the core of what you do and ridding the noise and chaos that no doubt currently surrounds it.

Unexpected Putting a man on the moon before the end of the 60s seemed like science fiction, not science. Break down misconceptions of what is and is not possible.

Concrete Don't abstract - put forward notions with which no-one can quibble: Man, Moon, Decade.

Credible The man on the moon idea came from a President's mouth. Leaders have to lead by making informed unexpected decisions. They have to know the detail of what is being proposed, too, which means becoming more expert than they have been in new domains.

Emotional Appeal to the aspirations and emotions of people, and take off that analytical hat. Does your education leader want your region to be the best education region in the world? If not, why not?

Story The man on the moon story is all about overcoming obstacles, and has inspired many other stories. Make sure you have a story to tell if you want to lead others with you.

Tools of the Trade Video/camera phone

Video/camera phone

Tools of the Trade Digital Video Camera

Digital Video Camera

Tools of the Trade Digital Camera

Digital Camera

Create - Video

Create - Video

Create - Video

Create - Video

Create - Video

Create - Video

Create - Video Distribution Video Sites YouTube MySpace Google Video Yahoo! Video Dailymotion Blip.tv Photobucket metacafe bolt Putfile

Create - Video Conversion MP4 Videos FLV Videos http://vixy.net

Create - Podcasts

Create - Podcasts

Create - Podcasts

Create - Podcasts

Create - Podcasts

Social Bookmarking

Create - Graphics http://www.lifeclever.com/10-free-web-based-alternatives-to-photoshop/

Create - Graphics

Create - Graphics Onlinephototool.com

Create - Graphics

Create - Graphics

Create - Graphics

Create - Graphics

Create - Slides

Create - Slides

Consume tools

Consume tools

Consume tools

Consume tools

Connect tools

Capitalize

Connect tools http://www.youtube.com/watch?v=ddO9idmax0o

What are you doing?

Twitter

Connect tools

Connect tools

Connect/Capture

Connect tools

Connect

Connect

Consume

Consume Video

Connect tools

Connect http://voicethread.com/#q+hawaii.b82433.i500008

Connect http://www.classroom20.com/

How can I survive? Participate - Try everything The curriculum should fit the tool, not the other way around Don’t be afraid to ask for help Don’t be afraid to offer help

Participate - Try everything

The curriculum should fit the tool, not the other way around

Don’t be afraid to ask for help

Don’t be afraid to offer help

Questions?

Questions?

Rough ideas http://tutpup.com – comp education http://simplespark.com/ - catalog site of web 2.0 apps.

http://tutpup.com – comp education

http://simplespark.com/ - catalog site of web 2.0 apps.