Marketing innovation and technology
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Marketing innovation and technology



To find out more about studying at Dublin City University visit:

To find out more about studying at Dublin City University visit:



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Marketing innovation and technology Document Transcript

  • 1. Dublin City University Ollscoil Chathair Bhaile Átha Cliath DUBLIN CITY UNIVERSITY BUSINESS SCHOOL B.Sc. in Marketing, Innovation and Technology Are you an innovator? CAO Code: DC240 Duration: 4 years Minimum points 2009: 400 Places: 35 Special Entry Requirements for this Course: Leaving Certificate Grade C3 at Ordinary Level or Grade D3 at Higher Level in Mathematics Why Study Marketing, Innovation lecturers from many different disciplines to get a complete view of the high tech business world. It is the only degree of and Technology at DCU? its kind in Ireland, offering a solid foundation in marketing This exciting new degree course prepares you for a career in the while incorporating cutting edge technology and design in marketing of high technology products and services. Industries answer to the growing demand for expertise in these fast- such as healthcare, pharmaceuticals, biotechnology, telecoms paced areas. and software are among the world’s fastest growing sectors. The high tech sector is a dynamic and highly competitive The objective of the course is to equip you with the skills environment, and bringing these technologies to the required to achieve marketing success within these dynamic marketplace requires markets who can move at the same and competitive industries. pace. You will understand the new technologies that will If you have an interest in marketing, are a creative thinker, and shape our world: you have a genuine curiosity about the technologies that are n information and communications technologies changing our world, this is the course for you. You will learn to (PC, Internet, mobile devices, digital TV) anticipate and respond to consumer needs, and will have sufficient knowledge of innovation, science and technology to n biotechnologies (advances in pharmaceuticals, biofuels work in teams with innovators, technologists and scientists. and fine chemicals) Together you could discover the ‘next big thing’. n physical sciences (laser, x-rays, nanotechnology) and you will learn to anticipate and respond to consumer Course Structure needs, to develop and market these technologies in a way that makes sense to today’s marketplace. This course involves input from all four DCU faculties, meaning that you will benefit from the knowledge and experience of
  • 2. B.Sc. in Marketing, Innovation and Technology (CAO Code: DC240) Course Structure (continued) A Future Career By the end of the four years you will have gained: As an innovative marketing specialist in the high technology sector, you will be ideally equipped to work in n an in-depth understanding of marketing techniques cross-functional teams that research, design and market n a core grounding in science and technology new products and services. Your cross-disciplinary skills n knowledge of web design, communications and set will be recognised by graduate membership of the industrial design Irish Computer Society. You will also be eligible for the n an entrepreneurial outlook graduateship examination of the Irish Marketing n an understanding of the processes involved in new Institute, the professional body for marketing product development. professionals in Ireland. You will learn through lectures, case studies, research One third of the high tech organisations surveyed for projects and from the vast knowledge of visiting the Economist Intelligence Unit White Paper: CEO industry experts. In some projects you will work in Briefing 2005 listed “failure to innovate” in their top multidisciplinary teams, alongside engineers, scientists three business risks. These survey results bode well for and biotechnology students, reflecting real life scenarios. the employment prospects of graduates qualified in the innovation and marketing of high technology products. Integrated Work Placement Through their knowledge of new media, graduates of this course will also have a much-coveted understanding Your year-long INTRA work placement is in Year 3, giving of how best to utilise technology and integrate it into you a unique opportunity to appreciate the relevance of their marketing strategies, whatever the industry sector. your study to the real business world. Our experience has been that students who have completed an INTRA placement have a real competitive edge when seeking Contact Details employment after graduation. For more information go to or contact the School Office at: tel: +353 (0)1 700 5265 or email: What Will I Study? Year 1 Year 2 Year 4 Economics Accounting Marketing Management and Planning Introduction to Marketing Distribution and Channel Management Information Technology in Society Marketing of High Technology Products Consumer Behaviour New Enterprise Development and Innovation Introduction to Biotechnology Project Management Creativity and Discovery Commercial Biotechnology Innovation, Marketing and New Marketing Feasibility Research Professional Selling Technology Foresights Services Marketing Systems of the Knowledge-Based Society Information Access and Web Design Media Technology International Marketing High Technology Entrepreneurship Modern Technology (energy, transport and B2B Marketing Strategic Management electric power) New Product Development Modern Technology (electronics and Strategic Cost Management and Pricing communications) E-Marketing Year 3 INTRA (12-month Work Placement) “There is a demand for ‘tech savvy’ marketers across the medium to high “I was drawn to this innovative degree as it allows me to use tech sectors – from Information and Communications Technology (ICT) my creative side freely and also challenges me academically. to the emerging life-sciences and biotech sector.” From mixing with final years for Business modules, to being taken alone for Biotechnology and Physics modules, you never Declan Hughes, Science, Technology and Innovation Group, Forfás get bored! My degree adds an edge to how I look at products and situations. Ultimately, MInT opens up a niche in the “As a MInT student in DCU I have the pleasure of studying a marketing employment market, as we are the first graduates of such a degree which allows me to gain a great variety of knowledge of extremely programme – I’m confident I’ll be employed when I finish!” different markets. This includes the finer details of the technological, Megan O Riordan pharmaceutical and traditional corporate business markets. I am currently Marketing, Innovation and Technology Student out on placement at Janssen-Cilag and feel incredibly prepared heading into a pharmaceutical company, knowing that DCU has equipped me for the real situations that I will face in the marketing world.” Elaine Caffrey, Marketing, Innovation and Technology Student