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Marie Heraughty - Doing Business In China

Marie Heraughty - Doing Business In China



Presentation from the 'Doing Business in the East' mini-conference held at Dublin City University on the 22nd March 2010. The mini-conference was organised by the DCU Business School....

Presentation from the 'Doing Business in the East' mini-conference held at Dublin City University on the 22nd March 2010. The mini-conference was organised by the DCU Business School.

Marie Heraughty, from DCU International Office spoke in the 'Doing Business in China' breakout session with the topic of 'Marketing in China – The DCU Experience'



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    Marie Heraughty - Doing Business In China Marie Heraughty - Doing Business In China Presentation Transcript

    • Dublin City University Marketing DCU in China March 2010 www.dcu.ie
    • “ The education system in Ireland is one of the best  in the world” 2007 Independent IMD World Competitiveness Report. ‘The danger of not responding adequately to the challenge of internationalisation is tremendous as the best academic institutions are competing intensely to attract the best talent.’ (Universitat Politècnica de Catalunya (2008) From International Relations to Internationalisation. International Policy Plan, 2008-2015, p4. https://www.upc.edu/sri/strategy/ ) ‘…no comfort should be taken from the conclusion that Ireland is in the same position as many other countries. These countries are already putting in place their internationalisation strategies and Ireland must do likewise if it is achieve the overall vision set out in SSTI of being one of the world’s leading knowledge economies.’ (Forfas, Ireland’s Int’l Engagement in SSTI, 2008, p23) www.dcu.ie
    • Dublin City University Facts & Figures
      • 10,000 + students
      • (1,851 international students from 114 countries, 230 + Chinese)
      • 2100 postgraduates
          • 600 by research
      • 700 staff (300 academic)
      • Annual research expend. ~ €40m
    • F acilities
      • State-of-the-art library with over 1,200 seats, 400 computer workstations and 250,000 volumes, access to hundreds of e-journals and databases
      • The Helix –Performing Arts Centre
      • Restaurants
      • Dedicated labs
      • Accommodation
      • 100 + Clubs and Societies
    • Key Questions
      • What is the projected economic growth rate for China for 2009-2012
      • Are Chinese students still going to travel abroad for education during a global recesssion?
      • How many Chinese students go to Ireland for education? How would you project the percentage growth rate over the next few years if any?
      • What status has a foreign degree in China?
    • Brand Development -Why DCU? www.dcu.ie
      • Designed to be different
      • Research in DCU is at the cutting edge
      • Link between industry and academia
      • Personalised attention
      • DCU’s programmes meet the needs of China’s economy
      • Location –Destination Dublin -City
      • Truly international
    • Brand development –how?
      • Through strategic partnerships
      • Ranking
      • Liaison Office in Beijing
      • Scholarships
      • Career Support
      • Consistent student support
      • Chinese website
    • Parents look for
      • Safety
      • Quality of Education –investment
      • University Ranking – especially in Shanghai
      • Information on location, accommodation, facilities and visas
    • S tudents look for
      • Information on DCU programmes and life
      • Assistance with the application process
      • Assistance with the visa application process
      • Scholarships
    • Marketing through people
      • Graduates/Alumni
      • Educational Agents
      • Recruitment Fairs
      • Satisfied students
    • Positioning: Partner Universities in China www.dcu.ie
      • Who is the right partner?
      • Who is the key person?
      • Establishing agreements
      • Joint Programmes, staff training and research
    • Who are DCU’s partner universities?
      • Capital University of Economics and Business (CUEB)
      • Northeastern University (NEU)
      • Beijing University of Posts & Telecommunications (BUPt)
      • Wuhan University
      • Beijing University of Technology (BJUT)
      • Hangzhou Dianzi University (HDU)
      • Xiamen University
      • Sichuan University
      • China Three Gorges University
    • General Entry requirements and pricing www.dcu.ie
      • Senior High School Certificate, GAOKAO
      • Primary Degree with 80% to 85% in key subjects
      • Evidence of their competence in the English language
      • Pricing
    • Popular DCU Programmes in China
      • Dublin City University Business School Accounting, Marketing, E-commerce, Finance and Capital Markets
      • Faculty of Engineering & Computing Telecommunications Engineering, Electronic Systems, Software Engineering , Bioninformatics
      • Faculties of Humanities & Social Sciences Education and Training, Intercultural Studies