DUBLIN CITY UNIVERSITY BUSINESS SCHOOLM.Sc. in Electronic Commerce(Business)(PAC Code: DC506) 1 Year Full-Time ProgrammeProgramme Overview between academic and managerial dimensions, and the appropriateness of the faculty who deliver the programme.Jointly offered by DCU Business School and DCU Schoolof Computing, the M.Sc. in Electronic Commerce features Entry Requirementsa common core curriculum with two distinct streams –Business and Technical. With major fee support for E.U. Applicants to the business stream must hold a first, or secondstudents and a strong practical focus, the programme has a class grade 1 honours degree in business, computing or awealth of attractive features for both recent graduates and related discipline. In exceptional circumstances, candidatesthose wishing to update their skills through full-time study. with a second class grade 2 honours degree may be admitted. Candidates with significant business experience on top ofThe programme has been awarded the prestigious a primary degree may also apply.EPAS accreditation by EFMD, the European Foundationfor Management Development. The accreditationrecognises the quality of alumni of the programme and Aims and Objectivestheir career progression, the market positioning of the The programme is designed to produce the kind ofprogramme nationally and internationally, the curriculum e-business managers, technologists, entrepreneurs andcontent and delivery system, the extent to which the innovators in greatest demand by the information economy.programme has an international focus, its balance It achieves this by providing students on each stream with a powerful combination of technological and business skills of relevance to electronic commerce applications. A strong collaborative ethos across the business and technical streams is fostered through the extensive shared curriculum, interactive teaching modes, and overall entrepreneurialFunded by the Irish Government under the and innovative orientation. National Development Plan 2007 - 2013
M.Sc. in Electronic Commerce (Business) 1 Year Full-Time ProgrammeProgramme Structure ** All students select one of these options in Semester 2. Students on the Business Stream with a technical backgroundThe programme is delivered on a full-time basis over twelve must select an additional optional module in lieu of Networksmonths. It begins with an intensive orientation programme and Internets.designed to encourage the development of teams bycombining various skills and talents from the two differentstreams of students. Putting Knowledge into Practice Throughout the programme, students will be given theStudents on both streams take a core set of modules such opportunity to apply their knowledge to real-world projects.as web design, business modelling and process innovation, This may involve running an online marketing campaign,information access, and e-commerce infrastructure in researching a commercial opportunity or international marketthe first two semesters. Students on the business stream entry strategy, compiling a business plan or applying sometake modules in advanced business topics as well as some other business process or toolset. As well as undertakingfundamental modules in computing. Students with a technical these projects for individual modules, students have thebackground on the business stream take additional business opportunity of working together in a group to complete amodules in lieu of the fundamental modules in computing. major practical project which is submitted and presented inStudents on the technical stream take advanced technical August. In addition to business research, this typically entailsmodules in each semester. the prototyping of an e-commerce system or development of a software application. Projects are sourced from DCU’sNext Generation Management research centres, corporate clients, or may be based onThe M.Sc. in Electronic Commerce (Business) is part of DCU students’ own insights and ideas.Business School’s Next Generation Management initiative.Starting with a weeklong immersion course, this initiative Fees Reductionprovides students with a unique and flexible learning This programme is supported by the HEA under the Graduateopportunity to develop the competencies required for Skills Conversion Programme, resulting in a reduced fee forsuccessful management careers and to contribute to most European Union students. This is subject to annualbusiness success. Particular emphasis is placed on reflective review but in 2010/2011 the fees payable per annum byand critical thinking, collaborating with people, creating most EU students were reduced to €2,500.and sharing knowledge and dealing with complexity.The module is structured around the major personal,organisational and contextual challenges in modern Career Prospectsmanagement and focuses on four key themes: personal Graduates have pursued a variety of careers in the informationand career development; leadership, teamwork and economy as managers, entrepreneurs, business analysts,corporate accountability; global and societal awareness; management consultants, e-marketing professionals andand research, media and communication. e-business technologists. They work in specialist e-commerce organisations and in traditional industry, which has begun toProgramme Content innovate its systems and processes to compete in the new economy. Other students have developed their entrepreneurialn Immersion Course talents and have won awards for their work. Employers of ourn Next Generation Management graduates include Cambridge University Press, Elverys Sports,n Object Oriented Programming Google, IBM, Mars, Nike, Oracle, Unilever and Vodafone.n Organisation and Management in the Networked Era Web Design and Media Chairperson of the Programmenn Accounting*n Business Finance* Regina Connolly, M.Sc., Ph.D., M.I.C.S.n The Digital Economy*n Business Modelling and Process Innovation* Contact Detailsn Innovation and High Technology Entrepreneurship Enquiries should be directed to the DCUBS School Office at:n Networks and Internets +353 (0)1 700 5265 or email: firstname.lastname@example.org Risk Management and Regulation in E-commerce View full programme details, including fees and closingn Information Access** dates for application, at www.dcu.ie/dcubsn eCommerce Infrastructure**n Next Generation Marketing** To apply for a postgraduate taught programme,n Strategic Thinking in the Information Age** visit the Postgraduate Applications Centren Group Practicum (PAC) at www.pac.ie to complete an online application.* All students select one of these options in Semester 1.Students on the Business Stream with a technical backgroundmust select an additional optional module in lieu of ObjectOriented Programming.