DUBLIN CITY UNIVERSITY BUSINESS SCHOOLM.B.S. in Marketing(PAC Code: DC509) 1 Year Full-Time ProgrammeProgramme Overview If there are more qualified applicants for the programme than places available, applicants will be ranked by priorToday’s marketplace is one of economic uncertainty academic achievement and work experience. Those whoand complexity. However, there are also opportunities have not received their undergraduate degree results bycreated by globalisation and the spread of information the closing date may be made conditional offers.technology. This one-year, intensive and varied programmeis aimed primarily at recent business graduates witha focused commitment to a marketing career in this Aims and Objectiveschallenging environment. It builds on DCU Business The aim of this programme is to equip you with theSchool’s proven track record as a provider of innovative knowledge, competencies and expertise to function as aand industry-near postgraduate qualifications. successful, accountable and global marketing manager. The course also puts strong emphasis on your personalEntry Requirements and professional development. Projects, assignments and delivery modes are tailored to refine your presentational,The minimum entry requirements are one of the following: team-working and technological competencies.n A Bachelor of Business Studies, Bachelor of Commerce, or equivalent business degree, at second class honours Programme Structure grade or higher, with a significant specialism in marketing. The programme is delivered on a modular basis over two or semesters. It contains eight core compulsory modules.n Professional qualifications in marketing and significant Within most core modules there is a strong focus on relevant professional experience (Graduateship strategic and analytic approaches to marketing. You will of MII or CIM). Outstanding graduates from also be able to select a number of specialist modules from non-business disciplines are also eligible to apply.
M.B.S. in Marketing 1 Year Full-Time Programmea wide range of optional subjects. These are designed to n Strategic Marketing Managementgive you flexibility and allow you to tailor your studies to n Group Practicum or Dissertationyour future career plans and academic strengths. In semester 2, students follow either a Digital MarketerFollowing completion of the taught element of the programme or Marketing Generalist specialism. Among the optionalstudents work either on a major group practicum or an modules available to students across these two streams are:individual dissertation. The group practicum entails working Next Generation Marketing, Strategic Thinking in thewith a client organisation to solve a real-world problem or to Information Age, Global Marketing, Services and Tourism,exploit a real-world opportunity. This may involve identifying Marketing and Society, Managing and Marketing Sport,the commercial opportunity, researching the market, or and Language. A full breakdown of optional modules offereddeveloping a marketing campaign. is available at www.dcu.ie/dc509During the course you will be exposed to a variety of teachingand learning methods that may include: case studies, industry Additional Featuresconsulting projects, presentations and group project work. DCU Business School has an exchange agreement withStudents on this programme have also benefited from meeting the University of Illinois at Urbana-Champaign, south ofwith and hearing visiting marketing faculty from top-tier Chicago. This exchange allows up to three students from theUS and UK business schools such as Harvard, Oxford, York, M.B.S. in Marketing to spend their Spring semester studyingNorthwestern, and George Washington. As a Masters level at what Forbes Magazine has rated the number onestudent, you will also be expected to engage in independent advertising university department in the USA.private study and research. For full details of this programme, including a videoNext Generation Management featuring students and industry partners, visit the programme microsite www.dcu.ie/marketingmastersThe M.B.S. in Marketing is part of DCU Business School’s NextGeneration Management initiative. Starting with a weeklong Career Prospectsimmersion course, this initiative provides students with a uniqueand flexible learning opportunity to develop the competencies Graduates from this well-established M.B.S. now occupyrequired for successful management careers and to contribute rewarding and challenging marketing positions in public,to business success. Particular emphasis is placed on reflective private, profit and non-profit sectors both in Ireland andand critical thinking, collaborating with people, creating and abroad. By way of example, recent graduates have securedsharing knowledge and dealing with complexity. The module positions as market research executive with Lansdowneis structured around the major personal, organisational and Research, marketing manager with Caledonian Life,contextual challenges in modern management and focuses on marketing manager with Procter and Gamble, marketingfour key themes: personal and career development; leadership, executive with Hewlett Packard, online sales analyst,teamwork and corporate accountability; global and societal Facebook and buyer, Smyth’s Toys.awareness; and research, media and communication. Chairperson of the ProgrammeProgramme Content Naoimh O’Reilly, BA (Hons.), M.B.S., M.M.I.I. Immersion Weekn Contact Detailsn Next Generation Management Enquiries should be directed to the DCUBS School Office at:n Applied Marketing +353 (0)1 700 5265 or email: firstname.lastname@example.org Brand Managementn Services and Tourism Marketing View full programme details, including fees and closing dates for application, at www.dcu.ie/dcubsn Market Research and Advanced Marketing Metricsn Marketing Communications To apply for a postgraduate taught programme,n The Changing Consumer visit the Postgraduate Applications Centre (PAC) at www.pac.ie to complete an online application.“The M.B.S. in Marketing equipped me with the knowledge, “The focus on real world scenarios, developing business cases,analytical skills and confidence needed to successfully embrace analysing data and presenting findings, are all skills I apply toa challenging marketing role. The opportunity to spend Spring my job on a daily basis. This is an excellent course that certainlySemester at the University of Illinois at Urbana Champaign has impacted on my career extremely positively, and one thatprovided me with unique cultural and educational insights I would recommend to anyone with gusto.”and deepened my educational experience”. Joe CharlesNiamh O’Grady Marketing Manager, Caledonian LifeMarketing Management Trainee,Unilever Graduate Leadership Programme