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Social Media in Healthcare 2011
 

Social Media in Healthcare 2011

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Presentation provides an overview of the environment and opportunities for the responsible use of social media by healthcare marketers.

Presentation provides an overview of the environment and opportunities for the responsible use of social media by healthcare marketers.

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    Social Media in Healthcare 2011 Social Media in Healthcare 2011 Presentation Transcript

    • Social Media in Healthcare
      Prescriptions for
      the Responsible Use
      of Social Media
      in 2011.
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • In this presentation…
      What is social media?
      What’s the regulations?.
      What’s been done?
      What can be done?
      How to get started.
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Social Networks
      LinkedIn
      Facebook
      SpeakerSite
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • PPT Sharing
      SlideShare
      Google Presentations
      SlideWorld
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Photo Sharing
      Flickr
      TweetPhoto
      Shutterfly
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Video Sharing
      YouTube
      Vimeo
      Veoh
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Video Streaming
      Ustream
      Qik
      Flixwagon
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Micro-Blogging
      Twitter
      Yammer
      FriendFeed
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Events
      Evite
      Eventful
      Facebook
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Bookmarking
      Delicious
      Digg
      StumbleUpon
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Widgets
      FanBox
      WidgetBox
      Widgepedia
      Slide
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Miscellaneous
      Google Profile
      MojoPages
      WikiPedia
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Blogging
      WordPress
      TypePad
      Blogger
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Mobile
      iPhone
      Blackberry
      Droid
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Whatare the Regulations?
      Standard = Fair & Balanced
      DTC Specificity vs. No FDA Guidance
      The Fear of DDMAC
      Perceived Attitudes
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • What’s has been done?
      More than you may think.
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • What can been done?
      Again, more than you may think.
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Cover Your Assets.
      Learn from Pfizer.
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Listen.
      And learn.
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Communications.
      Public Relations
      Media Relations
      General Information
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Communications Plan
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Marketing creates the opportunity.Sales creates a customer.
      This should be a partnership.
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Marketing
      Web Site
      Blog
      Social Media
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Sales
      Social Media
      Blog
      Comm. Plan
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Measurement
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Where’s the ROI?
      It depends what you’re looking for.
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Customer Relationship.
      Make help calls, not sales calls.
      Relationships last over time.
      Customers buy more than once.
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • ROI = Social Capital
      Social Conversations can generate Social Capital.
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • Nan Lin on Social Capital
      "Investment in social relations with expected
      returns in the marketplace."
      © Ideahaus® & MarketSMITH Services. All rights reserved.
    • How To Get Started: Contact Us
      © Ideahaus® & MarketSMITH Services. All rights reserved.