Social Media in Healthcare 2011

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Presentation provides an overview of the environment and opportunities for the responsible use of social media by healthcare marketers.

Published in: Business, Health & Medicine
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Social Media in Healthcare 2011

  1. 1. Social Media in Healthcare<br />Prescriptions for <br />the Responsible Use<br />of Social Media <br />in 2011.<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  2. 2. In this presentation…<br />What is social media?<br />What’s the regulations?.<br />What’s been done?<br />What can be done?<br />How to get started.<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  3. 3. Social Networks<br /> LinkedIn<br /> Facebook<br />SpeakerSite<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  4. 4. PPT Sharing<br />SlideShare<br />Google Presentations<br />SlideWorld<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  5. 5. Photo Sharing<br />Flickr<br />TweetPhoto<br />Shutterfly<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  6. 6. Video Sharing<br />YouTube<br />Vimeo<br />Veoh<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  7. 7. Video Streaming<br />Ustream<br />Qik<br />Flixwagon<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  8. 8. Micro-Blogging<br />Twitter<br />Yammer<br />FriendFeed<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  9. 9. Events<br />Evite<br />Eventful<br />Facebook<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  10. 10. Bookmarking<br />Delicious<br />Digg<br />StumbleUpon<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  11. 11. Widgets<br />FanBox<br />WidgetBox<br />Widgepedia<br />Slide<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  12. 12. Miscellaneous<br />Google Profile<br />MojoPages<br />WikiPedia<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  13. 13. Blogging<br />WordPress<br />TypePad<br />Blogger<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  14. 14. Mobile<br />iPhone<br />Blackberry<br />Droid<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  15. 15. Whatare the Regulations?<br />Standard = Fair & Balanced<br />DTC Specificity vs. No FDA Guidance<br />The Fear of DDMAC<br />Perceived Attitudes<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  16. 16. What’s has been done?<br />More than you may think.<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  17. 17. What can been done?<br />Again, more than you may think.<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  18. 18. Cover Your Assets.<br />Learn from Pfizer.<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  19. 19. Listen.<br />And learn.<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  20. 20. Communications.<br />Public Relations<br />Media Relations<br />General Information<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  21. 21. Communications Plan<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  22. 22. Marketing creates the opportunity.Sales creates a customer.<br />This should be a partnership.<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  23. 23. Marketing<br />Web Site<br />Blog<br />Social Media<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  24. 24. Sales<br />Social Media <br />Blog<br />Comm. Plan<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  25. 25. Measurement<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  26. 26. Where’s the ROI?<br />It depends what you’re looking for.<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  27. 27. Customer Relationship.<br />Make help calls, not sales calls.<br />Relationships last over time.<br />Customers buy more than once.<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  28. 28. ROI = Social Capital<br />Social Conversations can generate Social Capital.<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  29. 29. Nan Lin on Social Capital<br />"Investment in social relations with expected<br />returns in the marketplace."<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />
  30. 30. How To Get Started: Contact Us<br />© Ideahaus® & MarketSMITH Services. All rights reserved.<br />

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