Misra,D.C.(2009) Blogosphere Challenges And Opportunities For Public Sector 28.9.2009

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    Misra,D.C.(2009) Blogosphere Challenges And Opportunities For Public Sector 28.9.2009 - Presentation Transcript

    1. Blogosphere: Challenges and Opportunities for Public Sector September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • Blog was born more than a decade back in 1997, though some take it its year of birth as 1999.
      • Some 12,000 blogs are created every day, and
      • 275,000 postings are made every day or about 10,800 blog updates an hour.
      • A new blog is born every 7.4 seconds. (Misra 2005)
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • It is Merriam Webster online which declared its year of birth as well as the word of year 2004, having been searched most on its website.
      • It defines the word, noting its year of birth in parentheses, as:
      • "noun [short for Weblog] (1999): a Web site that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer."
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • Despite attempts at precise definitions by the lexicographers, there is no “precise” definition of blogs.
      • A blog is not a personal diary nor a journal, nor a home page nor indeed even a discussion group.
      • Yet it can be all these things taken together or even only a few of these things taken together.
      • There are thus as many definitions of blog as is the number of bloggers.
      • Similarly, blogosphere, the universe of blogs, has no limitation on the subject it can cover - any thing in cyber space falls within its domain.
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • An online survey by Viegas, who tracks the blogs at the MIT, shows that
      • a good 36 per cent of the bloggers are female,
      • 63 percent male,
      • and three-fourths of them are in the age group of 21-40 years and 11 percent of them below 20 years.
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • The US, of course, leads the pack of bloggers with 67 percent of bloggers worldwide being Americans.
      • A Pew Internet survey shows that 17 per cent of American adults online read some one else’s blogs
      • while 5 per cent of them set up their own blogs.
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • Like any other new phenomenon, blogs have spawned their own terminology.
      • Alpha bloggers or A-listers : The elite bloggers who decide blogging contours,
      • Date headers and time stamps : recording date and time of post,
      • Blogrolls : A list of blogs read by a blogger regularly,
      • Blogger : A person who maintains a blog
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • Permalinks: A uniform resource locator (Web address) of a specific post in a blog,
      • Comments: By readers,
      • Trackbacks: Automatic links between blogs, and
      • Vblogs: Video blogs .
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • Though the battle for the eyeballs in the cyber space continues, the traffic drawn by the blogs is eye boggling.
      • There are 200 blogs which have a monthly traffic of one million page views and 20 with 10 million page views per month.
      • Some of the blogs have become more popular than some of the big media portals.
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • Veteran Silicon Valley journalist Dan Gillmor, who has covered "the bubble, boom, bust and continuing evolution of the tech industry for over a decade," has come out with the manifesto,
      • “ We the Media: Grassroots Journalism by the People, for the People.”
      • Bloggers have become readers turned reporters and editors- reporting, making and editing news.
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • Slashdot : News for Nerds has more links (9,244) than guardian.co.uk (8,505 links) or
      • Plastic : Act Like Nothing's Wrong (8,324 links) has more links than wired.com (7,197 links) or
      • Davenetics has more (7,590) links than salon.com (6,166 links) or
      • Boing Boing has more (5,692) links than slate.com (5,05 links), and
      • I nstapundit has more (5,170) links than slate.com (5,051 links).
      • Source: Steven Levy in Newsweek
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • English, according to the blogcensus.net , is the dominant language of the blogosphere with 12,86,508 blogs. The distant runners-up include
      • French (87,506), Portuguese (81,077),
      • Farsi (64,049), Polish (42,754), German (35,149), Spanish (26,389),
      • Italian (10,402), Dutch (9,826), and Chinese-big5 (8,986).
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • 1 . The Travel Blog
      • 2. The Blow-by-Blow Blog
      • 3. The Personal Blog
      • 4 The Team Blog
      • Source: Wyld 2007
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • A number of blog hosting platforms exist which allow free hosting
      • of blogs. These include
      • 1. Blogger founded in 1999 and acquired by Google in 2003 (52 million visitors) ( http://www.blogger.com ) (also known as blogspot ),
      • 2. Word Press , founded in 2003 (213,000 blogs) (also available in Bengali, Hindi, Marathi, Tamil and Telugu) ( http://wordpress.com /),
      • 3. LiveJournal , founded in 1999 and purchased by Russian Internet company SUP in 2007 ( http://www.livejournal.com /,
      • 4. MSN’ Spaces ( http://home.spaces.live.com ), and
      • 5. Tumblr ( http://www.tumblr.com/ ).
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • There are many blog search engines like
      • blog search engine ( www.blogsearchengine.com ),
      • Google blog search ( http://blogsearch.google.com ),
      • technorati ( http://technorati.com ),
      • icerocket ( www.icerocket.com ), and
      • bloglines ( www.bloglines.com ).
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • Blogger.com grew 68% in 2008,
      • 184 million people started a blog,
      • 364 million people read a blog,
      • 77% of active web users read blogs,
      • 37% of bloggers have been quoted in traditional media,
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • 1 million blog posts are written every day, and
      • 50% of bloggers see blogs as the primary source of news source by 2013. (Source: NMLAB 2009).
      • Blogging is a challenge as well as an opportunity for governments worldwide .
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • Blogging : A Challenge for Public Sector
      • How to motivate Ministers and Senior Civil Servants to take up official blogging?
      • How to lay down Guidelines for launching and maintaining official blogs ?
      • How much time will official blogging need?
      • Will blogging be treated as an elitist activity in a developing country?
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • Blogging : An Opportunity for Public Sector
      • Blogging can successfully bridge the citizen-state divide
      • It can successfully engage citizens
      • If launched for flagship programmes, it can graduate into a website in due course of time.
      • Lastly, blogging is an integral part of
      • e-government .
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
      • Thank you
      • -- Dr D. C. Misra
      • E-government Consultant,
      • New Delhi, India
      • E-mail: dc_misra[at] hotmail.com
      • Tel: 91-11-22452431
      September 28, 2009, New Delhi, © Dr D.C.Misra 2009
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