Basic concepts

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  • Key Point: All strategies, methods and techniques need to be considered
  • Key Point: It is more than just a website that gets the right traffic at the right time to the right place
  • Key Point: Building is lasting, but not as quick as buying. Pay Per Click on Google, Bing, Yahoo, Facebook, Display, possibly LinkedIn will get instant results
  • Key Point: Standard format and parameters for a “perfect” SEO for Google page
  • Key Point: All elements of a page should be considered
  • Key Point: Both short and long tail phrase are important to optimize
  • Basic concepts

    1. 1. What is Digital Marketing?
    2. 2. Web Presence Objectives More Content | More Places | More Customers Business Business Listens & Creates Engages Content Consumers Content Comment & Published & Social Share Indexed Search Discovery Consumers Discovery Discover Reputation Increase your online Increase your Improve your reputation by word-of-mouth through monitoring the web and discoverability in searchquality content that is shared engaging with consumers who engines with fresh content & across the social web are talking about you more pages
    3. 3. Creating the Perfect Page Meta Title: up to 75 characters Using social media marketing to generate business leads Description Tag: up to 150 characters Every business should consider using social media sites such as Facebook, Twitter and LinkedIn to generate word of mouth leads. Download whitepaper Keyword Tag : 3 words Social media marketing
    4. 4. Creating the Perfect Page H1 Title: Social Media Marketing H2 Title: Marketing with Twitter H2 Title: Facebook Marketing H2 Title: Marketing on YouTube
    5. 5. Creating the Perfect Page Keywords • In 25 words • In bold • In bullets • In italics • In last 25 words • In link text
    6. 6. On-page & Long Tail …Source: www.seomoz.org
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