X509212 Integrated Marketing Week6 E Marketing

Online Media/ E-Marketing
X50.9212 Integrated Marketing – Week 6

E-Commerce Systems
Examples of E-Commerce systems
BestBuy.com
Amazon.com
Walmart.com
Shop.Sirius.com
Why have E-Commerce systems not replaced retail stores?

Interactive Marketing
Creates a relationship between the buyer and the seller; two way interaction
Tracking can be real-time and highly detailed
Online advertising
BLOGs
Social networking
User-generated ads/reviews
E-mail
SEM/SEO
Viral

Online Advertising
Display/banner ads
Classifieds
Media/Video ads
Advantages/Disadvantages?

weB LOGS
To sponsor or not to sponsor?
Credibility
Negative reviews

Social Networking
Profiles/Groups
Sponsorships
Events/Updates
Connections

User Generated Content
E.g. self made commercials, reviews (BLOGs), etc.
Amazon.com

E-mail Marketing
Integration with other channels
Tracking and analytics
Promotions, newsletters, action-based responses (e.g. abandonment)

SEM/SEO
Google, Yahoo, Bing
Marketing: Paid
Optimization: Natural/Organic

Viral Marketing
Several forms
Why would someone want to pass it along?
MUST be tied to product or brand!

Online Media/ E-Marketing
X50.9212 Integrated Marketing – Week 6