X509212 Integrated Marketing Week1 Class Overview
Upcoming SlideShare
Loading in...5
×
 

X509212 Integrated Marketing Week1 Class Overview

on

  • 455 views

 

Statistics

Views

Total Views
455
Views on SlideShare
455
Embed Views
0

Actions

Likes
0
Downloads
4
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    X509212 Integrated Marketing Week1 Class Overview X509212 Integrated Marketing Week1 Class Overview Presentation Transcript

    • Introduction & Class Overview
      X50.9212 Integrated Marketing – Week 1
    • Class Agenda
      Instructor and class introductions
      General overview and syllabus
      Class deliverables
    • Who is Maggie Jordan?
      Senior Manager, Acquisition Marketing at SIRIUS XM Radio, Inc.
      Over 12 years marketing experience, focused in media and healthcare
      Educational background
      B.A., Communication and Psychology
      M.B.A., Management Strategy
      Post-grad cert, Marketing
      M.S., International Management
      Additional training in Six Sigma and Executive Leadership
    • Class Introductions
      Share a bit about yourself!
      Where do you work?
      Any marketing experience? If so, in what areas?
      What are you looking to get out of the class?
      Is there any area of marketing that you would like to focus on in particular?
      What do you like to do in your spare time?
    • General Overview and Syllabus
      Instructor contact information and hours
      Course description and objectives
      Attendance
      No class on 9/12 and 9/26
      Blackboard
      Class format – join in and share!
    • Class Deliverables
      Attendance and participation 15%
      Case analyses (3 – 10% each) 30%
      Midterm exam 25%
      Group paper 15%
      Group presentation 15%
    • Group Presentation and Paper
      Don’t wait! Form groups tonight!
      3-4 students per group
      Select company or product for which you will develop an integrated marketing proposal
      Recommend selecting a current, publicly traded company
      Deliverables:
      Max 10-page paper, double-spaced
      20-min presentation during last class with 5-10 min question/discussion
      Be CREATIVE!