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X509212 Integrated Marketing Week1 Class Overview
X509212 Integrated Marketing Week1 Class Overview
X509212 Integrated Marketing Week1 Class Overview
X509212 Integrated Marketing Week1 Class Overview
X509212 Integrated Marketing Week1 Class Overview
X509212 Integrated Marketing Week1 Class Overview
X509212 Integrated Marketing Week1 Class Overview
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X509212 Integrated Marketing Week1 Class Overview

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  • 1. Introduction & Class Overview<br />X50.9212 Integrated Marketing – Week 1<br />
  • 2. Class Agenda<br />Instructor and class introductions<br />General overview and syllabus<br />Class deliverables<br />
  • 3. Who is Maggie Jordan? <br />Senior Manager, Acquisition Marketing at SIRIUS XM Radio, Inc.<br />Over 12 years marketing experience, focused in media and healthcare<br />Educational background<br />B.A., Communication and Psychology<br />M.B.A., Management Strategy<br />Post-grad cert, Marketing<br />M.S., International Management<br />Additional training in Six Sigma and Executive Leadership<br />
  • 4. Class Introductions<br />Share a bit about yourself! <br />Where do you work? <br />Any marketing experience? If so, in what areas?<br />What are you looking to get out of the class? <br />Is there any area of marketing that you would like to focus on in particular? <br />What do you like to do in your spare time? <br />
  • 5. General Overview and Syllabus<br />Instructor contact information and hours<br />Course description and objectives<br />Attendance<br />No class on 9/12 and 9/26<br />Blackboard<br />Class format – join in and share! <br />
  • 6. Class Deliverables<br />Attendance and participation 15%<br />Case analyses (3 – 10% each) 30%<br />Midterm exam 25%<br />Group paper 15%<br />Group presentation 15%<br />
  • 7. Group Presentation and Paper<br />Don’t wait! Form groups tonight! <br />3-4 students per group<br />Select company or product for which you will develop an integrated marketing proposal <br />Recommend selecting a current, publicly traded company <br />Deliverables:<br />Max 10-page paper, double-spaced<br />20-min presentation during last class with 5-10 min question/discussion <br />Be CREATIVE! <br />

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