Mulberry Marketing Credentials


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General credentials documents and case studies from Mulberry Marketing Communications

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Mulberry Marketing Credentials

  1. 1.   Media Communications Credentials For Mulberry Marketing Communications, LLC
  2. 3. About Mulberry – Fast Facts: Mulberry Marketing Communications is a full-service, independent global public relations and marketing communications agency. We are dedicated to increasing our clients’ visibility through campaigns that build positive awareness and produce quantifiable results. We offer clients global reach twinned with the highest levels of client service that epitomise a strong international partner. Founded: 1995 Main Offices: London, Melbourne, San Francisco, Chicago Satellite Offices: Paris, Munich International Reach: Mulberry has a network of over 75 affiliate agencies in 33 countries around the world Affiliate APAC Offices: China, Singapore, South Korea, Malaysia, India, Thailand Core Competence: B2B, consumer and technology public relations campaigns that build positive awareness and trigger sales leads for our clients Addressable Markets: Technology (consumer and B2B), transport and logistics, retail, hotel and lodging, hospitality, corporate, resources Differentiators: Passion, performance, outstanding client service, flexibility, best of breed capability
  3. 4. Mulberry Marketing Communications is a full-service, independent global public relations and marketing communications agency. We are dedicated to increasing our clients’ visibility through implementing campaigns that build positive awareness.
  4. 5. Our global footprint extends across Europe, North America and Asia-Pacific, as well as selected other global markets. As a global company, approximately 60% of our work today incorporates an international element. Our approach is to be closer to our clients, their sectors and target media around the world.
  5. 6. Mulberry Brand Attributes: If you choose to work with Mulberry, what kind of agency are you partnering with? The chart below lists just some of the values that Mulberry adheres to.  
  6. 8. Case Studies: Galleria: <ul><li>The Tactics </li></ul><ul><li>Carried out a launch media tour which involved meeting face-to-face with important industry journalists </li></ul><ul><li>Increased profile of company executives by means of speaking opportunities, bylined feature articles, and general though leadership marketing </li></ul><ul><li>Supported Galleria at industry trade shows in order to maximize visibility and messaging penetration at said shows </li></ul><ul><li>The Challenge </li></ul><ul><li>A European retail technology provider wanted to enter the US retail technology market, which was already saturated with similar offerings </li></ul>
  7. 9. Case Studies: Galleria: The Results Galleria now works with four U.S. top ten retailers and U.S. media and analysts commonly call on Galleria for industry insight . Shaun Bossons, Galleria, EVP Global Sales “ The team at Mulberry has undoubtedly contributed to our successful launch into the US market. They show commitment and their knowledge of the press is excellent. The team made a conscious effort to invest their own time to develop a deep understanding of our highly advanced product offering and our target market. We have gained significantly from this investment in terms of the quality of articles and the excellent relationships they have built with key journalists.”
  8. 10. Case Studies: Intermec: <ul><li>The Challenge </li></ul><ul><li>Leading international company in automated data capture technology </li></ul><ul><li>5 vertical market sectors </li></ul><ul><li>Wanted to increase visibility in the media among target stakeholder groups </li></ul><ul><li>The Tactics </li></ul><ul><li>PR </li></ul><ul><li>Internal communications programme </li></ul><ul><li>Worldwide E-newsletter campaign </li></ul><ul><li>Limited advertising </li></ul><ul><li>The Results </li></ul><ul><li>Dramatic expansion of share of voice </li></ul><ul><li>Millions in new business as direct result of PR and E-Newsletter campaign </li></ul><ul><li>Susanne Ronnqvist, Marketing Manager, Intermec: </li></ul><ul><li>‘ I have been able to see a true ROI in our PR investments and partnership with Mulberry. Many more clippings than our three major competitors who exponentially outspent us, is a dream result. I believe a combination of teamwork, professionalism and passion for communication and PR.’ </li></ul>
  9. 11. Case Studies: Intermec:
  10. 12. Case Studies: IDeaS Advantage: <ul><li>The Tactics </li></ul><ul><li>Identified unique attributes of the new business arm to differentiate against the competition </li></ul><ul><li>Segmented target audiences and focused messaging to maximize budgets and increase opportunity for awareness growth through media coverage </li></ul><ul><li>Undertook total re-branding of IDeaS consulting arm (now called IDeaS Advantage) to distance itself from the tradition focus of the business and enhance its stand alone attributes </li></ul><ul><li>Conducted aggressive industry media outreach via a program of highly sought after thought leadership articles, research announcements and media interviews with lead spokesperson </li></ul><ul><li>The Challenge </li></ul><ul><li>IDeaS revenue management had developed a new consulting arm of the business in early to mid 2007 which had seriously underperformed since launch. </li></ul><ul><li>Possessed close to zero brand recognition; needed help re-launching within APAC </li></ul><ul><li>Cynical market who saw the new consulting arm as of no real benefit to their business but a revenue generating exercise for IDeaS </li></ul>
  11. 13. Case Studies: IDeaS Advantage: Klaus Kohlmayr, Director, IDeaS Advantage ‘ Mulberry has significantly boosted the profile of IDeaS Advantage since coming on board. They are an invaluable partner in APAC. It is a reflection of their worth that when I read the thought leadership articles they have authored on my behalf that I realise I couldn’t have said it better myself. Not only are sales leads coming in from our media coverage, but we have also been contacted by competitors on a number of occasions complementing us on our articles – an ideal situation for us.’ <ul><li>The Results </li></ul><ul><li>Media coverage for the consulting arm in APAC has outperformed the media coverage received for IDeaS general business in both North America and EMEA since the beginning of the year. Significant share of voice achieved over competitors. </li></ul><ul><li>IDeaS Advantage Director Klaus Kohlmayr’s industry profile firmly established through thought leadership article program which has also generated direct sales leads. </li></ul><ul><li>Key industry relationships grown – joint press conference with the Singapore Tourism board held in June </li></ul>
  12. 14. Case Studies: IDeaS Advantage:
  13. 15. Case Studies: Orica Sustainability: <ul><li>The Tactics </li></ul><ul><li>Conducted data audit to clearly ascertain from the outset what collateral was available to work with </li></ul><ul><li>Identified and engaged all relevant stakeholders with input for the company’s sustainability report </li></ul><ul><li>Communicated the companies sustainability efforts effectively to a variety of internal and external audiences </li></ul><ul><li>The Challenge </li></ul><ul><li>To develop a first-ever comprehensive sustainability reporting document for an ASX top 30 listed Chemical Science and Mining Services company, where only a limited body of work existed in the past </li></ul><ul><li>To deliver the sustainability report on a short deadline (under three weeks) </li></ul>
  14. 16. Case Studies: Orica Sustainability: The Results The company’s approach to sustainability and its efforts in this area to date were made available and communicated to all key stakeholders for the first time through one broad reference point – The Orica Sustainability Report 2007. Kerriden Lloyd, Orica, Sustainability Coordinator  ‘ A fantastic result to have such a comprehensive and well executed document compiled with such a short turn around and limited resources. Well done Mulberry.’
  15. 17. Contacts: