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Mobile trends presentation 2013
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Mobile trends presentation 2013

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This was first presented in a lecture to students in DePaul University's PRAD 595 course, taught by Jeff Bodzewski

This was first presented in a lecture to students in DePaul University's PRAD 595 course, taught by Jeff Bodzewski

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Mobile trends presentation 2013 Mobile trends presentation 2013 Presentation Transcript

  • 2 Topics Covered Today Consumer Mobile Usage & UX • Native Apps vs. Mobile Web • Rise of Responsive Design • Which Route to Go? Enhancing Reality • Augmented Reality • Enhancing Social Media • Next Gen – Google Glass Targeting Capabilities • Contextual Messaging • Carrier Hardware Targeting • Mobile Tracking
  • 3 Native App vs. Mobile Web
  • 4 Responsive Design
  • 5 Which Route to Go? • Target Demographic • Resources/Cost • Distribution/Updating • Analytics • Speed to Market • Security
  • 6 Augmented Reality
  • 7 Enhancing Social Media
  • 8 Enhancing Social Media
  • 9 Enhancing Social Media
  • 10 Next Gen Mobile - Wearable
  • 11 Contextual Messaging
  • 12 Contextual Messaging
  • 13 Carrier Hardware Targeting
  • 14 Mobile Tracking
  • 15 Mobile Tracking
  • 16 Conclusion & Questions David Barwig @davidbarwig