The day after F8 - Facebook @ Digital Accademia

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  • 1. La scuola di VERO
  • 2. Businesses will be better in a more connected world. Facebook connectspeople and their friends to the things they care about.
  • 3. 1 New Timeline = Deeper connections
  • 4. 2 More opportunities for people to talk about your business Fidji Simo cooked recipes via Recipe Box Fidji Simo cooked a Roast Chicken via Recipe Box Ticker Timeline News Feed
  • 5. What this means is more focus on Identity People now have more ways to express who they are and what they like through Cover Photo, Timeline and Activity Log. Your branded app can be a key part of building people’sidentity on Facebook. In addition, the new extension of Open Graph will allow users to more specifically describe the actions they take with the content of your app on and off of Facebook.
  • 6. Identity has multiple components Facebook facilitates the process of curation. The Brands I care about The people The Places I care about I’ve been My opinions Content I consume The products I want and buy
  • 7. Opportunity for Beverage:Help customers tell richer, more structured stories of their lives through branded actions. Leverage Custom Open Graph to: 1. Associate meaningful life moments into product use occasions 2. Derive more value out of social product trials 3. Amplify and enrich offline events and activities through more detailed stories in the social graph
  • 8. Best Practices:Custom Open Graph actions and objects should be leveraged to help customers share meaningful life moments on an on-going basis through your brand, not to support a promotional, short-term idea campaign.
  • 9. Concept1. Create a social shopping tool which enables users to create a wish list, build, compare, and ask friends for advice. Enable users to alert their friends by sending stories back to Facebook about vehicles they’re considering during the shopping process.
  • 10. Concept 2. Create an owners application in which users can identify vehicles they’ve owned and want. §  Integrate a custom edge into a virtual garage or owners application, enabling users to publish the vehicle they’ve built back to their friends on Facebook
  • 11. Concept 3. Enable sharing of life moments and milestones you’ve experienced while driving your car. §  Create an application enabling owners to document their favorite moments they’ve experienced in your vehicles (e.g. Toyota Auto Biographies) §  Integrate Facebook directly into the vehicle to publish stories about milestones, favorite drives, longest drives and unique experiences back to Facebook (e.g. Facebook + Ford Sync)
  • 12. Concept1. Stand out during key seasons and occasions by maximizing my brand’s association with meaningful life moments
  • 13. Concept 2. Amplify an offline branded event or experience a b c
  • 14. Concept1. Links store loyalty card with user identity for: A. Better discovery through friends’ likes, interests and past purchases B. Personalized shopping experience based on your interests, identity and past purchases C. Special points that serve as currency in a social game, corporate philanthropy or discounts
  • 15. Concept 2. Link store location to user identity for: A. Personalized customer service through a more relevant local experience B. More relevant and local stories from friends and community C. Tie in local store events to individual customer timelines
  • 16. Facebook Platform for Mobile
  • 17. With Facebook Platform for Mobile,all mobile apps can now be social Music News Brands Shopping Videos Games
  • 18. With Mobile Web Apps, brands candrive deeper connections with people People can have a seamless experience with their app
  • 19. And friends can discover these connections Social Channel Smartphone Tablet PC News Feed ✔ ✔ ✔ [Insert Brand  Wall Posts ✔ ✔ ✔ Logo Here] Invite friends ✔ ✔ ✔ Notifications ✔ ✔ ✔ Bookmarks ✔ ✔ ✔
  • 20. Mobile Web App User Flow 1. Search for the Mobile Web 2. Give the app 3. Connect to the App in Facebook permission* app * Permission is only required the first time a user accesses the app.
  • 21. iOS App User Flow 1. Search for app in 2. Purchase from App Store 3. Give the app 4. Launch appFacebook’s Bookmark link on Facebook* permission* through Facebook * If the app is already installed on your Apple iPhone/iPod/iPad, skip this step. ** Permission is only required the first time a user accesses the app.