Nicola Brisotto: GoWar

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Nicola Brisotto
Founder GoWar

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Nicola Brisotto: GoWar

  1. 1. lunedì 19 dicembre 11
  2. 2. Gowar Introlunedì 19 dicembre 11
  3. 3. Gowar Team! Hi I’m Nicola! Hi I’m Francesco! Nicola Brisotto Software Engineer and freelance since 2009, he is specialized in mobile and web development and is now the CTO of Gowar. Francesco Mancusi Electronic Engineer and Image Scientist, he is working on GoWar with enthusiasm as a designer and developer, which he contributed to found in 2010.lunedì 19 dicembre 11
  4. 4. The beginning - Startup Weekendlunedì 19 dicembre 11
  5. 5. The beginning - Demo time!lunedì 19 dicembre 11
  6. 6. The beginning - Startup Weekend - YOU WON!!!!lunedì 19 dicembre 11
  7. 7. 2011 - Gowar is Company Growing in H-Farm! Gowar conquered the H-Farm heart!lunedì 19 dicembre 11
  8. 8. 2011 - Roadmap June 2011 Gowar on the Apple Store September 2011 Started the Gamification Platform November 2011 First Game using the Platform December 2011 Gowar on the Android Marketlunedì 19 dicembre 11
  9. 9. Gowar the gamelunedì 19 dicembre 11
  10. 10. Gowar the gamelunedì 19 dicembre 11
  11. 11. Gowar the game INVITE FRIENDS MANAGE YOUR ARMY CLIMB THE CHART GAIN BADGES BUY EXTRA POWERS SHARE VICTORIES CHOOSE CONQUER THE TARGET MORE PLACESlunedì 19 dicembre 11
  12. 12. Gowar Game Development - Version 1.0lunedì 19 dicembre 11
  13. 13. The Core Idea War + Gowalla = GoWar ...but it’s only the beginning!!!lunedì 19 dicembre 11
  14. 14. Game mechanic - Attack This is the core mechanic of Gowar, it’s simple but... A lot of problems: • Can you attack when your enemy is offline? • How far is the target? • What is the proper radius?lunedì 19 dicembre 11
  15. 15. Game mechanic - Virtual Money • Each territory produce golds • Proportional to the number of likes • Gold are stored into a bank with an increasing size • Every hour gold are automatically collected • With golds you can buy only tankslunedì 19 dicembre 11
  16. 16. Game mechanic - Transfer • To make the game more strategic • The interface is similar to the attack formlunedì 19 dicembre 11
  17. 17. Game mechanic - Leaderboards • Make simple comparisons • Simple: most people don’t need any explanation • Based on the sum of place fame pointslunedì 19 dicembre 11
  18. 18. Game mechanic - Points • Each place has fame points • Fame is proportional to the number of checkins • Gowar need’s fame to engage userslunedì 19 dicembre 11
  19. 19. Game mechanic - Badges • They looks random • Unexpected • Collectable • Sharablelunedì 19 dicembre 11
  20. 20. Game mechanic - Challeges • Based on fame points • Limited period of time • Challenges vs Never Ending Playgroundlunedì 19 dicembre 11
  21. 21. Problems & Solutionslunedì 19 dicembre 11
  22. 22. Problems - Cheaterslunedì 19 dicembre 11
  23. 23. Problem - Fake Location • User can change it’s position • USA place are much more cool • Game balance problem • Users complain Best Solution: • Change the rules! • Remove advantages for cheaterslunedì 19 dicembre 11
  24. 24. Problems - Davide vs Golia Problem: Bello il gioco, bello tutto! ...ma posso giocare pure io? Sono circondato da gente ai vertici della classifica con un milione di carri... Chi devo chiamare la NATO ? O devo traslocare tipo in Tanzania ? Solution: Upkeep Cost Fix bank size Redistribution of finite resourceslunedì 19 dicembre 11
  25. 25. Problems Problem: • Our leaderboard is a disincentive leaderboard • Top 20 is static Solution: • Weekly Leaderboard • Local Leaderboard • Social Leaderboardlunedì 19 dicembre 11
  26. 26. Open Problemslunedì 19 dicembre 11
  27. 27. Open Problems • Long-term engagement • K-Factor • More against cheaterslunedì 19 dicembre 11
  28. 28. Resultslunedì 19 dicembre 11
  29. 29. Results • MORE THAN ONE MILLION ATTACKS PER MONTH • MORE THAN ONE MILLION PLACES CONQUERED • I+ HOUR LONG GAME SESSIONS • WE ARE SELLING VIRTUAL GOODS!lunedì 19 dicembre 11
  30. 30. Our API Platform: Buildinglunedì 19 dicembre 11
  31. 31. Geographic Layer • Custom POI • Custom events on POI • Deployable objectslunedì 19 dicembre 11
  32. 32. Points System - Leaderboards - Badges • Virtual Money • Custom Badges • Complex logic to assign points • Custom events on POIlunedì 19 dicembre 11
  33. 33. Comunication • Push notification on IOS and Android • Realtime is coming soonlunedì 19 dicembre 11
  34. 34. Exerciselunedì 19 dicembre 11
  35. 35. lunedì 19 dicembre 11

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