Windows 7 & Office 2007 Competition Pre-training by DAVIDD

Windows 7 & Office 2007 Competition Pre-training
by 方大衛團隊7/7 2009

Agenda
Introduction 19:00 – 19:05
Campaign Creation 19:05 – 19:25
Q&A 19:25 – 19:30
Experience Sharing 19:35 – 19:55
Break 19:55 – 20:00
Presentation Skill 20:00 – 20:20
Q&A 20:20 – 20:25
Windows 7 Demo 20:25 – 20:55
Q&A 20:55 – 21:00

Introduction
Before & After

Before

After

7/28
7/7
7/3
7/20
7/31
7/13
Timeline
Windows 7 & Office 2007
Competition Review
by 5thMSSeed
19:00 – 21:00
Pre-training
by 5thMSSeed
Final Campaign Theme Decided
by 5thMSSeed
Windows 7 & Office 2007
Competition Final
Product Manger/CMG Lead
/LCA Lead
12:00 – 15:00
Office 2007 Training
Product Manager
by Albert Lu
14:00 – 16:00
Windows 7 Training
Product Manager
by Jeff Lai

Marketing Concept
by DAVIDD

Environment
Company
Consumer
Promotion
Product
Place
Price
Competitor
Environment

Campaign Creation
by DAVIDD

Keep in Mind
Right time
Right people
Right tools
Right message
Right result

Keep in Mind
With finite resources,
ultimate your
infinite creativity and returns.

Campaign Creation

Campaign Creation Step
Reasonable
Resources Allocation
Around Theme
Physical & Online Activity
Attractive & focus
Creativity
Designed for Goal
Campaign Theme

Campaign Creation Step
Market
Curiosity
Communication
Satisfaction
Website
CampaignPage
Content
T.A.
Online
Campaign
Theme
Event
RoadShow
Lecture
Production
Plan
Execution
Evaluation
Implement
Physical

Campaign Creation Step by Step
by DAVIDD

Campaign Theme
Q: What’s the campaign theme 6th MS student program recruitment?

Campaign Theme
DO
Key Successful Point
The Same Message the Better
DON’T
Loss the Connection with Product

Creativity

Creativity
DO
Get Inspiration from Life
Be Really “Creative”
DON’T
Copy
Ruthless and Devoid of Human Feelings

DO
Creative but Actionable
Enhance Each Other's Effect
DON’T
Overvalue the Effect

Resources Allocation
Budget Allocation
Buffer for hiding cost
Human Resources Allocation
Optimize Your HR/Organization
Time Allocation
Lead Time
Backup Plan

BUT HOW TO LET EVERYBODY KNOW

Communication Media
by DAVIDD

Integrated Marketing Communications
傳播工具很多，你要選哪一個?

Example of Communication Tools
報紙廣告/雜誌廣告
廣播廣告
電視廣告
網路/網站廣告 (Banners on Portal site)
BBS
Community
Blog
公關/記者會/新聞稿
消費者活動Event
研討會
網站
戶外看板廣告
電梯廣告
公車廣告/Bee TV (Bus/MRT)
機場燈箱
面紙
Trial CD
DM/Brochure
eDM/E-mail
電話行銷
直銷
Others….

Example of Communication Tools

If you were product manager…
you would…