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    Ecotourism Ecotourism Presentation Transcript

    • Exploring Ecotourism: The who, what, why, and how University of Florida School of Forest Resources and Conservation
    • What is Ecotourism?
      • Relatively unknown … industry,
        • business,
        • practice,
        • concept,
        • phenomenon?????
      • What do you think it is?
      ©Pandion Systems, Inc. 2004
    • “ Official” Definition of Ecotourism:
      • “ Ecotourism is responsible travel to natural areas which conserves the environment and improves the welfare of local people.”
      • - The Ecotourism Society
      ©Pandion Systems, Inc. 2004
    • Ecotourism as a market segment: Source: World Tourism Organization 2001 ©Pandion Systems, Inc. 2004
    • Local People Visitors Environment Ecotourism ©Pandion Systems, Inc. 2004 Source: Taylor Stein 2003
    • Ecotourism Provides…
      • Benefits to Local People
      • Benefits to the Environment
      • Benefits to Visitors
      ©Pandion Systems, Inc. 2004
    • Benefits of Nature-Based Recreation
      • Nature-based recreation products?
      • Understood what other natural resource professionals produced.
      ©Pandion Systems, Inc. 2004
    • Benefit
      • An improved condition (e.g., a gain) of an individual or a group of individuals or another entity (e.g., environment),
      • The prevention of an unwanted condition.
      • A desired condition.
      (Driver , 1994) ©Pandion Systems, Inc. 2004
    • Types of Benefits
      • Personal
        • Psychological
        • Physiological
      • Social
      • Economic
      • Environmental
      ©Pandion Systems, Inc. 2004
    • What kinds of businesses fall into the ecotourism category?
      • Guided nature tours- canoeing, hiking, birdwatching
      • Cultural tours- historical, archeological
      • Farms (Agritourism)- livestock, herbs, organic
      ©Pandion Systems, Inc. 2004
    • Who else benefits from ecotourists?
      • Outfitters- birding store, hiking gear, camping
      • Restaurants- local cuisine
      • Craft sales- pottery, clothing, local artwork
      • Bed and Breakfasts
      • Others?
      ©Pandion Systems, Inc. 2004
    • From a functional viewpoint ecotourism is:
      • Mostly individual or small-scale tourism (tour groups <25 and hotels with <100 beds
      • Operated by small and medium sized companies in natural areas
      • Concentrates on leading and accommodating small groups in natural areas in an educational manner
      • Source: United Nations Environment Programme 2001
      ©Pandion Systems, Inc. 2004
    • Who are these people???
      • Age: 35-54 years old
      • Gender: 50% female, 50% male
      • Education: 82% college grads
      Information from Wight 1996 and TIES 2000 ©Pandion Systems, Inc. 2004
    • Where do they stay? Ecotourists are more likely to select from a range of intimate, adventure-type accommodations such as cabins, lodges/inns, camping, bed and breakfasts, or ranches. Information from Wight 1996 and TIES 2000 ©Pandion Systems, Inc. 2004
    • The Green Premium
      • 83% of US travelers are inclined to support “green” travel companies and are willing to spend on average 6.2% more for travel services and products provided by environmentally responsible travel suppliers.
      • Source: The Travel Industry Association of America (1997)
    • How long do they stay?
      • Trip length: 8-14 days
      Information from Wight 1996 and TIES 2000
    • When do they travel? North American ecotourists prefer to travel in the summer, however experienced ecotourists will travel during the off season. Information from Wight 1996 and TIES 2000
    • What do they want?
      • Wilderness setting
      • Wildlife viewing
      • Hiking/trekking
      Information from Wight 1996 and TIES 2000
    • Overall, ecotourism trends suggest that the ecotourist is no longer representative of a small segment of the population. As ecotourism becomes more mainstream and the term more widely used, ecotourism is drawing a diverse audience. This opens up many opportunities to develop nature-based tourism for a broad audience.
    • Why do they do it?
    • Defining the Ecotourist
      • Backpackers?
      Adventurers? Families? Foreign Visitors? Seniors? Hunters? Bird Watchers? ©Pandion Systems, Inc. 2004
    • Recreation Behavior
      • What are recreationists’ desired benefits (motivations)?
      • How do motivations relate to setting and activities?
      • What are visitors’ attitudes toward:
        • Management
        • Policies
      ©Pandion Systems, Inc. 2004
    • Psychology and Ecotourism Management
      • Identifies definable market segments
        • Direct visitors to certain opportunities.
        • Provide alternative opportunities.
      • Aids in managing for social setting:
        • Conflicts
        • Crowding
      ©Pandion Systems, Inc. 2004
    • Motivations
      • Enjoy Nature
      • Learn New Things
      • Family Relations
      • Reduce Tension
      • Escape Physical Stress
      • Share Similar Values
      • Independence
      • Introspection
      • Be with Considerate People
      • Achievement/Stimulation
      • Physical Rest
      • Teach/Lead Others
      • Risk Taking
      • Risk Reduction
      • Meet New People
      • Creativity
      • Nostalgia
      • Agreeable Temperatures
      ©Pandion Systems, Inc. 2004
    • How do you bring them in?
      • Marketing to the ecotourist
        • Remember they are different than other tourists
        • They want nature-oriented, smaller-scale settings and are willing to pay for it
    • How do you keep them?
      • “ Linking” ecotourism businesses to provide a diversity of experiences in an easy-to-access manner.
      • Training and education for ecotourism providers, managers, and community members so that visitors get a top-notch experience.
      • Example: Birder-friendly communities
    • What are the impacts of ecotourism?
        • To the resource?
        • To the community?
        • To the visitor?
      ©Pandion Systems, Inc. 2004
    • Education
      • Teaching decision makers about the potential benefits and impacts from ecotourism
      • Teaching operators about how to run a sustainable business while protecting the resource
      • Teaching community members how to welcome visitors and provide a positive experience
      Example: Florida ecotourism training programs
    • Ecotourism is:
      • “ Responsible travel to natural areas which conserves the environment and improves the welfare of local people.”
    • Thank you for your time .