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Gamification to Incentivize Sites ACRP 2014


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Niki Kutac, Director Product Management, delivered this presentation at the ACRP 2014 Conference where it was rated the #1 Session of the Event. Learn how to implement gamification to produce the …

Niki Kutac, Director Product Management, delivered this presentation at the ACRP 2014 Conference where it was rated the #1 Session of the Event. Learn how to implement gamification to produce the desired end result.

Published in: Technology, Business

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  • 1. Niki Kutac Director Product Management Using Gamification to Incentivize Sites
  • 2. Outline ► What is Gamification ► Success with Gamification ► Applying Gamification strategies ► What activities from a Site do we want to Improve/Change ► Context of these behaviors ► Using Gamification to Report Project Status 2
  • 3. Confidential – 3 Gamification is simply a reflection of our innate desire as humans to compete and be recognized.
  • 4. Do you Love to Win or Hate to Lose? 4
  • 5. Kelly Services Example 5
  • 6. DATA HERO Competition 6
  • 7. Foldit 7
  • 8. Motivation in Clinical Trials is Not New ► Leader Boards for Recruitment ► Patient Retention Practices ► Study Team Competition 8
  • 9. How do we apply Gamification to Clinical Trial Sites? 9
  • 10. Four Components of Gamification ► Behavior • What problem are we trying to solve? ► Report • How are we going to engage the participants? ► Time-Frame • What is a reasonable time? ► Reward • How do we recognize the winner at the end? 10
  • 11. What Behaviors Do We Need to Improve? ► Patient Adherence ► Education (from staff to patient) ► Adherence to Timelines ► Visit Schedule ► Dosing ► Data Entry ► Quality of Work (queries generated) ► Trial Specific Matters 11
  • 12. How Do We Report on These Behaviors? ► Reports that Automate the results of the behavior/activity being measured ► Averages Report ► Ability to Display Reports for participant’s view of current status or level ► Utilize a Cloud-Based eClinical System to show real-time reports 12
  • 13. What Will Be the Time Frame of the Competition? ► Ensure the length of the competition is appropriate for the intended behavior 13
  • 14. What Will Be the Reward? ► Status Levels ► Recognition at Meetings or Events ► Monetary Rewards 14
  • 15. Confidential – Examples of Gamification at Clinical Sites 15
  • 16. Patient Adherence ► Behavior: Compliance % for dosing ► Report: Leader board shown to patients at each visit ► Timeframe: 3 month intervals for a 6 month study ► Reward: $50 Gift Card 16
  • 17. Data Entry Time ► Behavior: Turnaround Time for Data Entry after Patient Visit ► Report: Averages Report displayed on Study Dashboard ► Timeframe: 1 year ► Reward: Levels of Entry Speed, Top Level Recognized at End of Study 17
  • 18. Confidential –18
  • 19. Gamification Reports ► Technology provides the automatic reports for participants to see standings ► Homepage Dashboards ► Report Email Notifications ► Report Managers 19
  • 20. Important to Remember ► Put the results/reports in the forefront and make visible to participants. ► Design experiences that engage and motivate people to achieve their goals 20
  • 21. In the end, there is nothing new about trying to motivate sites and team members; but what’s different about Gamification is that it uses a digital engagement model to scale that motivation to large groups of people 21
  • 22. from Concept to Cure with DATATRAK ONE DATATRAK International Cleveland, Ohio Bryan, Texas Cary, North Carolina 888.677.DATA (3282) Toll Free ® ®