Gamification to Incentivize Sites ACRP 2014

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Niki Kutac, Director Product Management, delivered this presentation at the ACRP 2014 Conference where it was rated the #1 Session of the Event. Learn how to implement gamification to produce the desired end result.

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Gamification to Incentivize Sites ACRP 2014

  1. 1. Niki Kutac Director Product Management Using Gamification to Incentivize Sites
  2. 2. Outline ► What is Gamification ► Success with Gamification ► Applying Gamification strategies ► What activities from a Site do we want to Improve/Change ► Context of these behaviors ► Using Gamification to Report Project Status 2
  3. 3. Confidential – 3 Gamification is simply a reflection of our innate desire as humans to compete and be recognized.
  4. 4. Do you Love to Win or Hate to Lose? 4
  5. 5. Kelly Services Example 5
  6. 6. DATA HERO Competition 6
  7. 7. Foldit 7
  8. 8. Motivation in Clinical Trials is Not New ► Leader Boards for Recruitment ► Patient Retention Practices ► Study Team Competition 8
  9. 9. How do we apply Gamification to Clinical Trial Sites? 9
  10. 10. Four Components of Gamification ► Behavior • What problem are we trying to solve? ► Report • How are we going to engage the participants? ► Time-Frame • What is a reasonable time? ► Reward • How do we recognize the winner at the end? 10
  11. 11. What Behaviors Do We Need to Improve? ► Patient Adherence ► Education (from staff to patient) ► Adherence to Timelines ► Visit Schedule ► Dosing ► Data Entry ► Quality of Work (queries generated) ► Trial Specific Matters 11
  12. 12. How Do We Report on These Behaviors? ► Reports that Automate the results of the behavior/activity being measured ► Averages Report ► Ability to Display Reports for participant’s view of current status or level ► Utilize a Cloud-Based eClinical System to show real-time reports 12
  13. 13. What Will Be the Time Frame of the Competition? ► Ensure the length of the competition is appropriate for the intended behavior 13
  14. 14. What Will Be the Reward? ► Status Levels ► Recognition at Meetings or Events ► Monetary Rewards 14
  15. 15. Confidential – Examples of Gamification at Clinical Sites 15
  16. 16. Patient Adherence ► Behavior: Compliance % for dosing ► Report: Leader board shown to patients at each visit ► Timeframe: 3 month intervals for a 6 month study ► Reward: $50 Gift Card 16
  17. 17. Data Entry Time ► Behavior: Turnaround Time for Data Entry after Patient Visit ► Report: Averages Report displayed on Study Dashboard ► Timeframe: 1 year ► Reward: Levels of Entry Speed, Top Level Recognized at End of Study 17
  18. 18. Confidential –18
  19. 19. Gamification Reports ► Technology provides the automatic reports for participants to see standings ► Homepage Dashboards ► Report Email Notifications ► Report Managers 19
  20. 20. Important to Remember ► Put the results/reports in the forefront and make visible to participants. ► Design experiences that engage and motivate people to achieve their goals 20
  21. 21. In the end, there is nothing new about trying to motivate sites and team members; but what’s different about Gamification is that it uses a digital engagement model to scale that motivation to large groups of people 21
  22. 22. from Concept to Cure with DATATRAK ONE DATATRAK International Cleveland, Ohio Bryan, Texas Cary, North Carolina 888.677.DATA (3282) Toll Free www.datatrak.com ® ®

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