Using Gamification to
► What is Gamification
► Success with Gamification
► Applying Gamification strategies
• What activities from a Site do we want to
–Context of these behaviors
Gamification is the use of game-thinking
and game mechanics in non-game
contexts to engage users and solve
Must present reward or recognition for the
players actions (i.e. Badges, leader boards,
prizes, recognition, etc.)
Gamification is simply a
reflection of our innate desire as
humans to compete and be
Focused on Increasing Face-to-
-Reward: $50 Gift Card
Focused on Closing
Reference: leveleleven Making it Rain Whitepaper
DATA HERO Competition
► # of Tickets Addressed
► Data Hero Levels
• Winner was recognized at company meeting and
received the DATA HERO honor
Saw a 300% Increase in Daily Activity!
► Online folding
protein game that
solved a decade-old
scientific mystery in
• Determine the
structure of monkey
enzymes that played
a critical role in how
AIDS virus matured
How Do We Apply Gamification to
Four Components to Gamification
• What problem are we trying to solve?
• How are we going to engage the participants?
• What is a reasonable time?
• How do we recognize the winner at the end?
What Behaviors Do We
Need to Improve?
► Patient Adherence
► Education (from sites to CRAs)
► Adherence to Timelines
• Data Entry Timelines
• Data Cleaning Timelines
• Regulatory Reporting
► Quality of Work (queries generated)
► Protocol Specific Procedures
How Do We Report on the
► Reports that Automate the results of the
behavior/activity being measured
• Averages Report
► Ability to Display Reports for participant’s
view of current status or level
► Utilize a Cloud-Based eClinical Systems to
show real-time reports
What Will Be the Time Frame of the
► Ensure the length of the competition is
appropriate for the intended behavior
What Will Be the Reward?
► Status Levels
► Recognition at Meetings or Events
► Monetary Rewards
that offer insights
into trial activity and
► Technology provides the automatic reports
for participants to see standings
• Homepage Dashboards
• Report Email Notifications
• Report Managers
Important to Remember
► Put the results/reports in the forefront and
make visible to participants.
► Design experiences that engage and
motivate people to achieve their goals.
In the end, there is nothing new about
trying to motivate sites and team
members; but what’s different about
Gamification is that it uses a digital
engagement model to scale that
motivation to large groups of people.